Pitch deck templates for seed capital
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Slide dari sesi Roundtable Disscussion : "Bagaimana membuat pitch deck yang menarik perhatian investor?" Credit to : Kevin Darmawan, Managing Partner Coffee Ventures
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Pitch deck templates for seed capital
- 1. What Every Investor Wants Entrepreneurs to Know Pitch Decks 101 Credit: NextView Ventures
- 2. Seed stage – It’s all about belief and promise People – Why You? Potential – Why does it matter? 2 Risk – How will you eliminate the risk? Tell us your story!
- 3. Seed stage – It’s all about belief and promise 2 Tell us your story! • Founder-Market Fit. • Track record, thought-process, aptitude, attitude, genuine. People – Why You?
- 4. Seed stage – It’s all about belief and promise 2 Tell us your story! • Why should the investors believe that this problem need to be solved? • Why your solution has to exist? Potential – Why does it matter?
- 5. Seed stage – It’s all about belief and promise 2 Tell us your story! • Product • Team • Market • Go-to-market • Financial Which ones that you will focus on? Why? Risk – How will you eliminate the risk?
- 6. E x a m p l e C o m p a n y Confidential Investor Presentation January 2014
- 7. Executive Summary What We Do: • ExampleCo is a [zero-jargon description of product] used by [broad but addressable market] to [benefits]. • We are focused on the [$X billion target niche] market. Current Status: We are [company stage, e.g. pre-revenue, pre-launch, etc.]. Traction to date includes: • (Month or Quarter 1): X key metric, Y key metric • (Month or Quarter 2): X key metric, Y key metric Currently Raising: • [$X-Y million] seed round. • Previously raised [$X million] from [investors]. Team Experience Pilot Customers/Partners Logos of Past Companies & Top Schools Logos or Other Proof of Early Traction 2
- 8. Problem [The succinct problem statement you aim to address goes here. Use plain language – no jargon.] [Customer Tries Something] [Here’s Their Terrible Pain] [Existing Solutions Are Broken/Nonexistent] 3
- 9. Solution Explanation of Actions Taken Explanation of Actions Taken Explanation of Outcomes 1-2 Product Screens [The succinct summary of the solution goes here. This often sounds like your company mission.] • [List a few key benefits and features here.] 4
- 10. Go-To-Market In ONE slide, convey one or more of the following: 1. Your unfair distribution advantage – What’s the one thing that sets you apart when it comes to distribution? 2. Your initial customer/user acquisition strategy – What channels are you thinking about? What data can you share based on past tests? What tech integrations are you building? 3. Your initial marquee partners or customers, if applicable – Who are your earliest “true believers” that will help you gain traction and/or generate word-of-mouth? Who’s already in your camp that has a recognizable brand, history of success, or enough confidence in your company and product to partner or buy early on? 5 What to Know to Create Yours
- 11. Go-To-Market Total Addressable Market: [$XB industry] Distribution Strategy: [Your unique advantage + channels you plan to test Launch [Dates] Traction [Dates] Growth [Dates] Main Focus: Priority Tasks: Target Results: [X] [X] [X] [X] [X] [X] [Launch web & iOS app] • [Improve signup flow • Finalize user referral process • Accepted to App Store • Drive initial signups • Measure DAU totals] • [X initial users • Convert X% of existing email list • Understand DAU & optimize] 5
- 12. Traction to Date • [Key Metric #1] • [Key Metric #2] • [Key Metric #3] 6
- 13. Looking Forward • We are seeking [$X]. • We aim to [major goals] in the next [timeframe]. Team Building Company Progress May June July Aug Sept Oct Hire A, B, C] Hire X, Y, Z Launch Goal Goal Goal 7
- 14. FAQs
- 15. Team Headshot Headshot Name, Current Title Name, Current Title Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement 9
- 16. Competition [Low Thing] [High Thing] [High Thing] [Low Thing] Logo Logo Logo Logo Logo We are stronger than the competition in [key differentiators]. We are threatened by the competition in [honest worries you have]. 10
- 17. Use of Proceeds Q1 Q2 Q3 Q4 YEAR Q1 Q2 Q3 Q4 YEAR Projected Headcount Projected Customers Revenue Salaries + Overhead Other (Professional Fees, Rent, Utilities, Travel, etc.) Cash Burn Total Cash Burn • Build team of [X] • [Biggest product milestone – e.g. launch beta in X months] • Product/market fit and [X customers/users] in [X] months 11
- 18. Marketing Deep Dive In ONE slide, convey how you’ll drive growth through one of the following : 1. Your actual marketing funnel and results to date 2. Your product’s built-in growth drivers (referrals, network effects, etc.) 3. Proposed tactics you plan to deploy over time The Next 3 Slides Show Examples 12 What to Know to Create Yours
- 19. Marketing Deep Dive Example 1 of 3 [Description of Total Target Market] [Channel 1] [Channel 2] [Channel 3] [Conversion Action 1] (e.g. Lead, Free User, Trial, Demo, etc.) [Conversion 2 or Retention] (e.g. MQL, 1-7-30-Day Active Users, Critical/Sticky Feature Usage, etc.) Revenue LTV User Acquisition Conversion and/or Retention Monetization In Progress/Su cceeding (Continue to Optimize) Launch or Improve (Starting Soon) Test/Validat e Hypotheses (Starting Later) 12
- 20. Marketing Deep Dive Example 2 of 3 User Network Effects/Product Virality Context Context Context Context Product Feature Product Feature 12
- 21. Tactic Tactic Tactic Marketing Deep Dive Example 3 of 3 #Customers Time Tactic Tactic Tactic Tactic [X] Customers Tactic Tactic Path to [X] Customers 12
- 22. Traction Deep Dive • Data Point • Data Point • Data Point 13
- 23. [ExampleCo makes X easier and cheaper.] [Save Time: ExampleCo does X for you] . [Save Money: X% more cost-effective on average.] How Customers Use [ExampleCo]: 1. [X] 2. [Y] 3. [Z] How It Works 14
- 25. Product Roadmap Bucket1Bucket2Bucket3 May June July Aug Sept Oct Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone 16
- 26. Customer Validation Headshot Headshot Logo Logo “Quote.” “Quote.” Test Customer Logos • Proof of concept data point • Proof of concept data point • Proof of concept data point • Proof of concept data point 17
- 27. Financials/Budget Revenue Q1 Q2 Q3 Q4 Year1 Q1 Q2 Q3 Q4 Year2 Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total Revenue $X $X $X $X $X $X $X $X $X $X Cost of goods sold Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total COGs $X $X $X $X $X $X $X $X $X $X Gross Profit $X $X $X $X $X $X $X $X $X $X Gross Margin X% X% X% X% X% X% X% X% X% X% Expenses Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total Expenses $X $X $X $X $X $X $X $X $X $X EBITDA ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) Other Income (Loss) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) Net Income (Loss) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) 18
- 28. Unit Economics (Showing [X] months trailing.) Averages Meetings/Events Booked X Rental Rate $X Utilization X% Revenue for Venue $X Commission % X% Gross Revenue $X Cost Channel/Partnerships Direct Acquisition Cost-per-lead -- $X Partner Commission $X -- Service Agent $X $X Net Revenue $X $X Margin % X% X% Example: A Venue Booking Service [Provide context for a given item as needed] 19
- 29. Market Size/Trends [$XB ] total market opportunity [$XB] Go-to- Market Related Data Points • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) 20 Do Both Top-Down & Bottom-Up!
- 30. Exit Comparisons Startup Buyer acq. by [$X] VC VC Startup Buyer acq. by [$X] VC VC Startup Buyer acq. by [$X] VC VC Public Co [market cap] Public Co [market cap] Public Co [market cap] • Startups in the [industry niche] space are acquisition targets for companies such as [Examples], at valuations around [N] times price/sale. 21
- 31. Partners/Biz Dev Logos of Early Partners Logos of Future Potential Partners Current Partners: Target Partners: 22
- 32. Monetization [B2B SaaS Business Model] [Sales Strategy: Free trial and bottom-up selling] [Pricing: $X to $Y per user per month] [Operating Margins: Over X%] 23 Example: B2B SaaS
- 33. Challenges/Risks • [Challenge #1 – context] • [Challenge #2 – context] • [Challenge #3 – context] 24
- 34. Why Now? Trend, Factor, or Data Point Trend, Factor, or Data Point Trend, Factor, or Data Point Trend, Factor, or Data Point icon icon iconicon 25
- 35. kevin@coffeevc.com Thank you Credit: NextView Ventures