For companies of all sizes, the task of supporting users can prove to be taxing on the IT staff, especially the Help Desk and Administrators. Most studies show the cost of pass-word resets can range from $25 to $75 per incident and make up around 30 percent or more of Help Desk calls. This provides ample reason and demand for password reset and recovery tools which empower the user. By allowing users to self-service their own ac-count and password management needs, organizations can effectively offer 24/7 access and maintain productivity.