This is a talk I gave at MoDevUX in DC at Nclud's offices. I talked about the differences between user experience between web / browser apps and native mobile apps. I used specific examples / screenshots from Speek.

1. Speek
Mobile As User Acquisition
Danny Boice
Co-Founder & CTO
@DannyBoice
@SpeekApp
www.speek.com

2. What Is Speek?
A new way of doing conference calls.

3. We're Kind Of A Big Deal
● Hundreds of thousands of users
● $1.5mm seed funding
● Growing at 100% per month
● Covered by most major news outlets

4. And Have Ass Tattoo's

5. How We Think About Mobile
www.speek.com

6. Mobile
1. Goal: Acquire and retain users

7. Mobile
2. Go wide

8. Mobile
3. Kill poor-performing platforms quickly

9. Mobile
4. Double-down on good platforms

10. Traditional Web vs Mobile

11. Traditional Web
● Easier to "put away" and forget
● No built-in calendar, contacts, phone
● Link concept is most prevalent
● Smile graph
● SEO
www.speek.com

12. Mobile
● Downloads are easy
● Registration is hard
● oAuth rules
● Access to contacts, calendar, dialer
● More interaction design options
● Condensed smile graph
www.speek.com

13. What We Did

14. Registration
www.speek.com

15. Traditional Web
Traditional Web

16. Mobile
Mobile

17. Onboarding
www.speek.com

18. Traditional Web
Traditional Web

19. Mobile
Mobile

20. Join A Call
www.speek.com

21. Traditional Web
Traditional Web

22. Mobile
Mobile

23. In-Call
www.speek.com

24. Traditional Web
Traditional Web

25. Mobile
Mobile

26. Thank You!
Register at speek.com and
email your speek link to
danny@speek.com to see
new stuff we're about to
launch.