The document discusses several technology companies that participated in TechBA's acceleration program. It provides details about each company's achievements and barriers. Some key points include: - One mobile app company increased international sales to $160 million and generated 3,500 new high-paying jobs. - A consulting firm became a Microsoft Certified Partner in less than 3 months and secured a contract to develop Azure training programs. - A gaming company's app became the #1 downloaded app in Mexico on iTunes, ahead of popular brands like Angry Birds.

1. The US-Mexico Chamber of Commerce NW Chapter
Itzam De Gortari
TechBA-Seattle
March 29, 2012
TechBA, a Success Model for
Technology Companies going Global

2. TechBA Branches
Vancouver
Montreal
Seattle
Silicon Valley Detroit
Phoenix Madrid
Austin

3. Seattle
What is TechBA Seattle?
Information Technologies
• 90,000 employees
• Puget Sound International Hub
• 150 Companies
• 30 billions (usd) Aerospace
Biotechnology • 72,000 employees
• 190 companies • 737 line of production
• 16,000 employees • New 787 Dreamline
• 10 billions in revenues • AFA Washington
Clean Technology
• High environmental concern Film & Music
• Clean Tech Cluster, ranks # 1 • 1 billion in revenues
by number employees around • 12,000 employees
this sector
Gaming
Largest key players in the
Logistics
industry, 497 millions
• 3rd largest shipping
9,200 employees
center in USA

4. ECOSYSTEM
FEDERAL GOVERNMENT STATE OF WASHINGTON
• enterpriseSeattle
• City of Bellevue
• University of Washington
• International Trade and Economic
Development
ASSOCIATIONS
TECHBA COMMUNITY
• US-Mexico Chamber of Commerce NW • Create relationships through business not the
• Port of Seattle other way around
• Center of Advanced Manufacturing Puget • Sells/business driven
Sound • Business culture is direct
• Venspark • Merits
• Private companies

5. TechBA Results
Created in 2005, under the mandate to provide an
environment that encourages innovation
• 150 technology companies have reached $ 160 MM usd of international
sales and $ 1 B usd combined, national and international
• 3,500 new high-value positions generated
• High Value Technology Sectors:
IT, aerospace, automotive, life sciences (biotechnology, medical devices),
energy, high manufacturing

6. Facts of TechBA Seattle
• 45 Mexican companies have participated in TechBA Seattle (2010-2011)
• 10 companies have been incorporated in the US
• 2 companies starting patent registration
• 4 companies have hired US nationals
• 15 Local Consultants / Coaches
• 12 work spaces available in our offices
• 5 strategic partners: City of Bellevue, enterpriseSeattle,
Trade Development Alliance, US-Mexico Chamber of Commerce NW,
and Venspark

7. TechBA Acceleration Program
BootCamp
Pre-­‐accelera)on
Acelera)on
1
and
Acelera)on
2
• Customer
generation • Marketing Plan
• Hypothesis • Implementation • Sales increase
definition Business
• Sales increase
Case
• Smoke test
• MVP
5
weeks
8
to
12
months
12
months

8. BootCamp 2012
10 Companies: VG, Mobile and Web app’s
5 weeks In two mayor steps
Objective: Place a product in the market

9. Lean Startup
Learning process

10. 6
Accelera:on
Pillars
Product
Distribu:on
Market
Elevator
Pitch
Business
Case
Opera:onal
Plan
Business
Model
Technology
Resources
Quantify and
Replicate

11. BootCamp
Closure …

12. BootCamp 2012
Before and after …

13. MVP:
minimum
viable
product

14. BootCamp 2012
other Outcomes …

15. Quick summary
Persona
Hypothesis
Customer Smoke test
Lean Startup MVP
Metrics
6 pillars
Get specific
Venspark / Company Make decision
TechBA Take Actions

16. Companies Portfolio 2009
3.23%
Aerospace
Aeronau:co
4.03%
Automotive
Automotriz
4.84%
Biotecnología
Biotechnology
4.03%
0.81%
BPO
BPO
Energy
Energía
MANUFACTURA
Manufacturing
Mining
Mineria
80.65%
Quimica
Chemicals
TIC
ITC

17. Indicators
Source: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-1

18. Indicators
Source: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-1

20. TechBA Principles
• Technology intensive business and concentrated core business
• Well established structure with a clear vision that permeates at all levels
of the organization
• As VC’s, we select people with DNA of an entrepreneur
• Product is important but excellence in management makes it big
• Competitive advantages: find what makes you better than
anyone else in the market
• Test the market as soon as possible and be ready to adapt, test your alpha
with friends and your beta with customers
• Self assessment

21. Context
The
company
develops
applica:ons
for
mobile
phones
for
Android
plaVorms,
iOS,
Blackberry
and
Windows
7
Company
Achievements
under
the
TechBA
program
$
. Sales and Growth
Barriers
1 out of 6 …
Publisher
dependent
market
High
cost
of
distribu:on

22.
Context
Scio
is
an
Interna:onal
full-­‐service
consul:ng
firm
that
specializes
in
so^ware
development.
Provides
outsourced
product
development
and
IT
services
for
ISVs
and
businesses
with
internet-­‐based
services
and
applica:ons
that
support
on-­‐demand
businesses
and
So^ware
as
a
Service
(SaaS)
specializing
in
Microso^
technologies.
Company
Achievements
under
the
TechBA
Program
• Microso^
Cer:fied
Partner
as
Vendor
ID
in
less
than
3
months
• Contract
to
develop
training
programs
for
Microso^
Azure
Barriers
• Vendor
consolida:on
• Saturated
market
(China
and
India)
• Market
long
sales
cycle
• Customer
acquisi:on

23. Context
Kaxan
is
a
company
conformed
by
more
than
100
people,
focused
on
intellectual
property
development,
mainly
through
films,
animated
series
and
video
games
produced
by
its
two
divisions:
Kaxan
Studios
and
Kaxan
Games.
Company
Achievements
under
the
TechBA
program
• Company’s
exposure
in
the
media.
Promo:on
of
Kaxan
Games
and
achievements
in
the
local
and
interna:onal
media:
Kaxan
Developed
3
iOS
games
published
and
released
by
Chilingo:
Taco
Master,
Finger
Shoes
and
Torture
Bunny.
Taco
Master
is
the
#1
downloaded
app
in
the
iTunes
store
in
Mexico
on
iPhone
and
iPad
(ahead
of
such
brands
as
Plants
vs.
Zombies
and
Angry
Birds).
• Taco
Master
is
one
of
the
top
100
Arcade
games
in
the
US
iTunes
App
Store
Barriers
• Corporate
governance
• Licensing
process
• Limited
resources
for
films

24.
Context
Xibalba
is
an
independent
company
with
a
global
vision
devoted
to
crea:ng
innova:ve
games
by
using
the
latest
gaming
technology
to
achieve
the
highest
quality
standards
Company
Achievements
under
the
TechBA
Program
• Award
winning
Mexican
company
that
has
developed
the
game
Icebreakers,
offered
for
sale
via
digital
distribu:on:
Intel,
Desura,
OnLive,
direct2Drive
• Icebreakers
was
awarded
the
:Level
Up
2010”
awards
for
Character
Design
and
Best
Laptop
Game”
from
Intel
• Has
secured
their
first
extended
development
contract
with
a
major
mobile
games
indy
developer
publisher
to
assist
in
the
development
of
new
and
exis:ng
F2P
(Free
to
Play)
mobile
games
for
iOS
and
Android.
• Development
of
the
value
proposi:on
of
Xibalba
Studios
for
Games
Connec:on
in
Lyon
France
to
be
used
with
various
publishers
• Poten:al
contract
with
Big
Fish
Games
to
publish
future
:tles
Barriers
Publisher
dependent
market
High
cost
of
distribu:on

25.
Poten)al
Success
Case
Context
Anfexi
is
a
company
that
provides
so^ware
solu:ons
for
the
loan
and
credit
industry.
It
has
20
specialized
products
with
a
scope
that
goes
from
the
lead
genera:on/loan
origina:on
to
the
loan
management/collec:on
and
recovery
Company
Achievements
under
the
TechBA
Program
• Anfexi
refined
its
business
strategy
• Found
and
got
in
contact
with
poten:al
financial
services
ins:tu:ons
• Closed
a
contract
with
Sco:a
Bank
• Is
nego:a:ng
a
poten:al
partnership
with
a
partner
to
provide
services
to
credit
unions
in
the
U.S.
Barriers
• Lenders
have
the
need
to
sell
more
loans
and
reduce
the
cost
of
manage
them.

26.
Poten)al
Success
Case
Context
Locomocion
3D
is
a
Mexican
company
that
provides
Mo:on
Controlled
Camera
Services
and
recently
it
has
been
involved
in
game
development
through
the
planning
of
a
virtual
studio
Company
Achievements
under
the
TechBA
Program
• Development
of
a
new
and
improved
business
plan
including
sales
materials
focusing
on
key
ac:ons
to
enabling
partnership
opportuni:es
• Locomocion
3D
had
a
business
mee:ng
with
Microso^
having
an
excellent
outcome
with
the
purpose
of
using
Kinect
in
B2B
applica:ons.
• Iden:fied
poten:al
partners
and
engagement
for
company’s
sales
exten:on
opportuni:es
Barriers
Publisher
dependent
market
High
cost
of
distribu:on

27.
Poten)al
Success
Case
Context
Kokonut
Studio
is
an
independent
and
crea:ve
Mexican
game
studio
driven
by
their
desire
to
innovate
mobile
experiences
Company
Achievements
under
the
TechBA
Program
• Ability
to
execute
a
competent
product
development
in
the
video
games
sector
• Development
and
valida:on
of
a
new
posi:oning
around
“Context
Based
Games”
• Access
to
10
major
poten:al
publishers
or
distribu:on
partners
• Nego:a:ons
with
distribu:on
partners
Barriers
Publisher
dependent
market
High
cost
of
distribu:on

28. Take away
• Accelerator model successful for economic development based on
push strategies: especial emphasis in sales
• People, structure and operations
• Facilitators, based on consultants promoting:
• Key business relationships in the new market
• Hubs: education, political structure that understands business needs and
Financial institution willing to invest in innovation

29. Thanks