A sponsor kit for companies interested in exhibiting at the 2014 ERA International Business Conference in Los Angeles, CA (March 24-27). Any questions, please contact Ashley Kinder at ashley.kinder@era.com or 973-407-5829.

1. 2014 ERA® International
Business Conference:
Sponsorship Prospectus

2. OUR HOST: JOSH ALTMAN
Real Estate Star of Bravo’s Million Dollar Listing
Averaging over 200 million
dollars a year in real estate
sales, Josh Altman is
recognized as one of the most
successful and powerful agents
nationwide and around the
world.
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3. VENUE: L.A. LIVE
Epi-Center of Los Angeles:
•
Exclusive and stylish
event space
•
Premium service and
unique luxury
•
Unrivaled access to
the STAPLES Center,
Los Angeles
Convention Center,
Nokia Theater and
other exceptional
dining, shopping and
entertainment
attractions
•
Accommodations at
L.A. Live’s JW Marriott
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4. IBC 2014: WHAT TO EXPECT
• Maximized exposure for
our sponsors
• Convenient show hours
• An energized collection of
ERA® brokers & agents
• 2,000 – 2,500 attendees
• 60% of which are
prepared to make a
purchase on-site
• 80% will purchase within
90 days after the event
3

5. IBC 2014: WHAT’S NEW
Solutions Showcase:
•
ERA brand / product consulting held in the
tradeshow
•
Agenda focused on driving traffic to the
tradeshow – all education sessions held off the
tradeshow floor, ensuring a constant flow
•
Optimized layout & day parts to increase your
visibility
•
Exciting digital & mobile pre/during and post
promotions to maximize your customer visibility
and engagement
•
Participate in the conversation with hashtag
#ERALiveAt (pre, during & post) on Facebook,
Twitter, Pinterest and Instagram
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6. SET UP: SUN., MARCH 23
Time
Agenda
Location
1:00 PM – 5:00 PM
SPONSOR MOVE-IN
Tradeshow
2nd FLOOR
5

7. DAY 1: MON., MARCH 24
Time
Agenda
Location
8:00 AM – 7:00 PM
REGISTRATION
2nd FLOOR
9:00 AM – 4:00 PM
CERTIFICATION
CLASSES
Various
9:00 AM – 5:00 PM
1:1 COACHING
SESSIONS
In Tradeshow
2nd FLOOR
10:30 AM – 5:00 PM
ERA® SOLUTIONS
SHOWCASE
Tradeshow
2nd FLOOR
11:00 AM – 4:30 PM
EDUCATION
SESSIONS
Various
4:00 PM – 5:30 PM
ERA® SOLUTIONS
SHOWCASE
Sponsor Activity/Raffle
In Tradeshow
2nd FLOOR
5:30 PM – 10:00 PM
OPENING NIGHT –
RALLY & PARTY
Nokia Plaza &
Gold Ballroom
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8. DAY 2: TUES., MARCH 25
Time
Agenda
Location
8:00 AM – 5:00 PM
REGISTRATION
2nd FLOOR
9:00 AM – 12:00 PM
GENERAL SESSION
3rd FLOOR
12:00 PM – 5:00 PM
1:1 COACHING
SESSIONS
In Tradeshow
2nd FLOOR
12:00 PM – 5:00 PM
ERA® SOLUTIONS
SHOWCASE
Tradeshow
2nd FLOOR
1:30 PM – 5:00 PM
EDUCATION
SESSIONS
Various
8:00 PM – 11:00 PM
INTERNATIONAL
CONTINGENT PARTY
TBD
7

9. DAY 3: WED., MARCH 26
Time
Agenda
Location
9:00 AM – 5:00 PM
REGISTRATION
2nd FLOOR
9:00 AM – 12:00 PM
GENERAL SESSION
3rd FLOOR
12:00 PM – 5:00 PM
1:1 COACHING
SESSIONS
In Tradeshow
2nd FLOOR
11:45 AM – 5:00 PM
ERA® SOLUTIONS
SHOWCASE
Tradeshow
2nd FLOOR
5:00 PM – 9:00 PM
SPONSOR MOVE OUT
Tradeshow
2nd FLOOR
1:00 PM – 4:30 PM
EDUCATION
SESSIONS
Various
7:00 PM – 8:00 PM
TOP AGENT
RECEPTION
TBD
8:00 PM – 11:00 PM
CLOSING NIGHT
PARTY: Champagne &
Cupcakes Themed
TBD
8

10. BIRDS EYE: ERA® SOLUTIONS SHOWCASE
Classrooms
ERA® Solutions Showcase
Classrooms
Classrooms
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11. DETAILS: ERA® SOLUTIONS SHOWCASE
Classrooms
ERA Brand
Booth
TRAFFIC FLOW
Concessions
at the end of
the tradeshow
Collaboration
Stations Down the
Hallway (highboys)
Lounge Areas
6’ Sponsor
Tables
TRAFFIC FLOW
10

12. LAYOUT: TRADESHOW CONCEPTS
Brand / Broker
Consulting Area
Agent HotSpots
Collaboration Stations
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13. EXPOSURE OPPORTUNITIES
• Opening Night Party & Rally in Nokia Plaza
• Top Agent Reception
• International Contingent Party
• Signature Branded Cocktail During Opening
Night Party
• Video Testimonial Rooms
• General Session Walk-in / Walk-out Screens
• Champagne & Cupcake Closing Night Party
• Swag Bag Giveaway
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14. SPONSOR PACKAGES
Benefits:
S:
P:

(1) Handout/giveaway in registration bags
S+:

(1) Sponsor space (electrical & internet NOT included; table
top exhibit – 1 six foot table and 2 chairs provided)



(2) Registration Packages



Preferred tradeshow placement

Signage recognition throughout conference space

Sponsor graphic signage board at registration


(2) Tickets to Opening & Closing Night Parties


Conference registration website banner

Logo on General Session Walk In / Walk Out Screens

Logo in conference app (ConnectERA)


Profile in conference app (ConnectERA)


Rotating banner creative in conference app (ConnectERA)

Logo on “register early” communications (depending on when
sponsor commits to sponsorships)

Conduct education breakout session for broker or agent

(30 minutes; LIMIT EIGHT; Mon., March 24 | 1:00 – 5:00 p.m.)
Showcase:
Showcase Plus:
Premier:
Gold (Premier +
Lanyards):
$2,850
$3,850
$7,500
$13,000 (1 sponsor
only)
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15. A LA CARTE OPPORTUNITIES
Video Testimonials ($3,000)
 Swag Giveaway ($0)
Capture your brand’s biggest ERA broker or
agent ambassadors with video testimonials.
Professional videographer and schedule
Participate in the ERA® Showcase Solutions’
sponsor giveaway on Mon., March 24 from 45:30pm. Item minimum value of $25.
UNLIMITED.
coordination provided; raw footage only.
LIMITED AVAILABILITY.
Hotel Room Key Sponsor ($3,500)
Signature Cocktail ($1,500)
1 signature drink (your brand’s color) to be
served during opening or closing night
party with a fun LED –lighted drink
accessory, branded with your logo.
LIMIT TWO. ONLY 1 LEFT!
Nokia Plaza Sponsor ($1,200)
6’ Vinyl banner on bike racks surrounding
pep rally in the heart of LA Live; logo on
red carpet step and repeat wall (.eps file);
jumbotron exposure.
LIMITED AVAILABILITY.
Digital Signage Sponsor ($3,500)
Enjoy the digital freedom at L.A. Live with
digital signage registration for two, signage
at @ JW Marriott; ability to provide
giveaways. LIMIT THREE.
Registration Bag ($2,500)
Your logo and message will be displayed
prominently on the conference registration
bags, including a flyer inside the bags.
Sponsor to provide bags. Brand to approve
bags. LIMIT ONE.
Your logo will be displayed prominently on every
JW Marriott key for conference attendees.
LIMIT ONE.
Networking Tickets ($1,000)
Offered in increments of 100, hand out drink
tickets to customers during tradeshow hours.
Redeemable at the Opening and Closing Night
Parties. UNLIMITED.
Lanyard & Pocket Agenda
Sponsor ($15,000)
Your logo, and only your logo, will be featured on
the lanyards each and every conference
attendee wears throughout our time in Los
Angeles. LIMIT ONE.
Takeover Party Sponsor ($5,000)
Choose ONE PARTY to brand with your logo
and colors via signage and gobos:
 ERA International Contingent Party on
Tues., March 25
 Top Agent Reception on Wed., March 26;
or,
 Closing Night Party on Wed., March 26
LIMIT THREE.
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16. EXPERIENCE: IBC 2014
Experience, the new ERA® IBC #ERALiveAt …
 Access to the customers that produce
 Digital conversation to build relationships
 Social platform to showcase your value
 1:1 opportunity to turn leads into relationships
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17. HOTEL ACCOMODATIONS*:
•
Sheraton Los Angeles
711 South Hope St. | (213) 488-3500
•
The Westin Bonaventure
404 South Figueroa St. | (213) 624-1000
•
Standard Hotel
550 South Flower St. | (213) 892-8080
•
Millennium Biltmore
506 South Grand Ave. | (213) 624-1011
•
Omni Los Angeles
251 South Olive St. | (213) 617-3300
•
(click the map – it’s interactive!)
The LA Hotel Downtown
333 South Figueroa St. | (213) 617-1133
Move-in: Sunday, March 23 from 1:00 – 5:00 p.m.
Move-out: Wednesday, March 26 from 5:00 – 9:00 p.m. (note: the
Closing Night Party is this night; recommended departure date is
Thursday, March 27)
*ERA® does not have room blocks at these hotels
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18. CONTACT:
Ashley Kinder
Manager, Customer Engagement
ashley.kinder@era.com
973.407.5829
REGISTER:
Click here for the Online
Sponsor Registration site!
17

19. SPONSOR RULES & REGULATIONS
DEFAULT OCCUPANCY Any exhibitor failing to occupy space contracted for in a timely manner is not relieved of the obligation of
paying the full rental price for such space, and ERA Franchise Systems LLC management has the right to use such space as it sees
fit to eliminate blank space in the exhibit, if such sponsor space is not occupied by the exhibitor four hours prior to the start of the
exhibit.
RELOCATION OF EXHIBITS ERA Franchise Systems LLC reserves the right to alter location of exhibits as shown on the official
floor plan, if deemed advisable, in the best interest of the Exposition.
FLOOR PLAN All exhibit space is marked on the floor plan, which is available to all exhibitors. The dimensions of the exhibit spaces
are believed to be accurate but are not warranted.
NO EXHIBITS OUTSIDE OF EXPOSITION No exhibitor participating in this Exposition will be permitted to exhibit in a hotel room at
or near the Exposition, or outside of the exhibit hall, while in attendance at the Exposition.
STANDARD IN-LINE EXHIBITS No construction may extend more than five feet out from the back wall, which is eight feet (8') high.
NOTE: This applies to construction that is part of the sponsor space and not to products to be exhibited. In no case may a space:
extend more than five feet (5') out from the back wall eight feet (8') high, exceed the dimensions of the space rented (e.g. 8' x 10',
10' x 10', etc.).
PERIMETER IN-LINE EXHIBITS must abide by all rules pertaining to in-line exhibits with the exception of the height of the back
wall, which may exceed up to twelve feet (12'). All rented floor space must be covered, i.e., carpet/tile.
FREE-FORM OR ISLAND EXHIBIT GUIDELINES “Free-form” or island exhibits consisting of four or more sponsor spaces are
intended to offer unusual flexibility within a given area; therefore, such spaces may be sixteen feet (16') in height, whether a tower,
pylon, or second story, regardless of whether people will occupy the upper area or not. Drawings must be signed or stamped by a
reviewing structural engineer indicating that the structure design is properly engineered for its proposed use. The second story of a
two-story display equipped with one staircase will be limited to an occupant load of nine persons. An occupant load sign will be
required.
Drawings are to be available for inspection by GES, installation/ dismantling contractor, and exhibitor authority during the time the
exhibit is being erected, exhibited and dismantled at the site. The foregoing depicts almost any situation. If your exhibit plans are not
defined by these examples, contact GES for clarification. GES will not approve unsafe exhibit construction, or any which encroach
upon the aisles or other exhibit area, or obstruct the visibility of other exhibitors. All space dividers must be finished on both sides
unless the neighboring exhibitor agrees to decorate the area exposed to this space. All rented floor space must be covered, i.e.,
carpet/tile.
SPACE RESTRICTIONS Exhibits must be con-fined to the exact space allocated. Circulars, pub-lications, advertising matter and all
promotional giveaways may be distributed within sponsor space only. Signs, rails, etc., will not be permitted to intrude into or over
aisles.
POSITIONING OF EQUIPMENT WITH RELA-TION TO AISLE Machines or equipment operated or demonstrated at any time
during show hours shall be placed so that no portion is closer than twelve inches (12") to an aisle unless prior permission is
obtained. Exhibi-tors must agree to display their exhibits so as not to obstruct the general view or to hide other exhibits.
QUALITY STANDARD OF EXHIBIT MERCHAN-DISE ERA Franchise Systems LLC reserves the right to remove any exhibitor
where its products or merchandise does not meet with the stan-dards of ERA events.
NOISE Public address, sound producing or amplifying devices which project sound beyond the exhibitor’s space, or excessive
operating noise that distracts neighboring exhibits, are expressly prohibited. ERA Franchise Systems LLC reserves the right to
restrict exhibits which, because of noise or for any other reason, become objectionable or which may detract from the general
character of the Exposition.
HELIUM BALLOONS Helium balloons are not permitted in the Exhibition Hall.
VEHICLES May not be displayed without the prior written approval of the Public Safety Department. All cars, trucks, or other type of
fuel powered engines on display must have the smallest possible amount of fuel (not more than one-eighth tank; enough to drive
into the building and drive out safely). The gas cap must be a locking type or sealed by tape; batteries must be disconnected while
on display. One key to the vehicle on display must remain in the sponsor space at all times, so that the vehicle may be moved in the
event of fire. Vehicles may not be started, ran or moved during event hours. Privately owned vehicles are NOT allowed to drive on
to the exhibit floor to unload or load. Access to the exhibit floor for tractor trailer trucks, cranes, etc., must be arranged in advance
through the show’s Official Drayage Contractor.
SIGNS Only signs which are a part of and supported by a freestanding structure may be utilized for exhibitor identification or
promotion for inline and peninsula spaces. Island spaces may hang signs from the ceiling, not to exceed 16 feet in height.
EXHIBIT SPACESET UP ERA Franchise Systems LLC will furnish to all exhibitors who do not have specially built displays, a
sponsor space background consisting of flame-proof drapery fabric to a height of eight feet (8') above the floor, draped side rails
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which will be three feet (3') high, and a sign with exhibitor’s name and space number.

20. SAFETY GUARDS AND PROTECTION Confer-ence guests must be properly protected from injury. Any piece of machinery on
display that has movable parts must have adequate safeguards to protect the public from injury, throughout the exhibit period.
INSTALLATION AND DISMANTLING The exhibit space will be available for installation by the exhibitors at a date and time to be
made known in advance. Exhibits cannot be dismantled before the conclusion of the show. It is the duty and responsibility of each
exhibitor to have his exhibit completely installed in the sponsor space area before the opening of the Exposition and to dismantle
and remove his exhibit after the close of the Exposition by the deadline set by ERA Franchise Systems LLC.
GUARD SERVICE/RISK OF LOSS ERA Fran-chise Systems LLC will provide unarmed, independent guard service when the
Exposi-tion is closed. Beyond this, ERA Franchise Systems LLC, its subsidiaries, and its respec-tive officers, employees, agents,
affiliates and the exposition site, separately or collectively, cannot accept responsibility for any damage to or for the loss or
destruction of an exhibit, or for the property of an exhibitor, his agents, contractors or employees either from fire, theft or accidents
or other causes, or injury, to any person resulting from any cause, all claims for any such loss, damage or injury, being waived by
the exhibitor.
LIABILITY AND INSURANCE Neither ERA Franchise Systems LLC, its subsidiaries, nor any of the officers, employees, agents,
contractors and affiliates of such entities, nor GES, nor the owners, management company, employees or representatives of the
J.W. Marriott will be responsible for any injury, loss or damage that may occur to the exhibitor or to the exhibitor’s employees or
property, prior, during, or subsequent to the period covered by the exhibit. The exhibitor expressly releases the foregoing persons
and entities from, and agrees to indemnify the same against any and all claims for such loss, damage, or injury, arising from the
negligent or willful acts or omissions of the exhibitor and its employees, agents, contractors, and invitees. At the request of ERA
Franchise Systems LLC or GES, the exhibitor will promptly provide to ERA Franchise Systems LLC a certificate of insurance
showing that exhibitor has obtained for the duration of the exposition comprehensive general liability insurance covering exhibitor’s
liability arising in connection with the exposition, naming ERA Franchise Systems LLC, GES and the J.W. Marriott as additional
insureds, having a single limit per occurrence of not less than $1,000,000, and providing for at least 10 days prior notice to ERA
Franchise Systems LLC of cancellation, termination or non-renewal. Such coverage shall be in force and effect at all times during
the exposition and exhibitor shall deliver such certificate, if requested, at least 82 hours prior to the beginning of the set-up period.
ERA Franchise Systems LLC may cancel this contract with exhibitor and retain all fees paid if exhibitor fails to deliver such
certificate in a timely manner, or if such insurance coverage is not maintained during the entire exposition, including the set-up and
removal periods.
PROTECTION OF BUILDING Nothing should be posted on, tacked, nailed or screwed, or otherwise attached to columns, walls,
floors or other parts of the building or furniture. Whatever is necessary to protect the building, equipment, or furniture properly will be
at the expense of the exhibitor. Exhibitors are liable for the costs of repairing any damage they cause to the exhibit hall property,
and any consequential damages arising from such damage. Machinery in operation: Drip pans and scrape buckets should be
provided to keep lubricants, excess material, etc., from staining the floor.
FIRE, SAFETY AND HEALTH The exhibitor assumes all responsibility for compliance with local, city and state ordinances and
regulations covering fire safety and health. All exhibit equipment and materials will be reasonably located within the space and
protected by safety guards and devices where necessary. Only fireproof materials should be used in displays and the exhibitor will
take the necessary fire precautions.
REGISTRATION OF VISITORS ERA Franchise Systems LLC shall have sole control over admission policies at all times. All
persons visiting the conference session rooms and the exhibit area as well as exhibitor personnel shall be required to register and
wear an appropriate badge while in attendance. ERA Franchise Systems LLC may exclude any person not wearing the appropriate
badge.
OFFICIAL SERVICE CONTRACTOR To assure orderly and efficient installation, operation and removal of the displays, and to
minimize confusion by the presence or solicitation of unknown or unqualified firms, GES has designated an official service
contractor. As such, GES holds this firm responsible for quality service, fair prices, and is prepared to intercede on behalf of an
exhibitor in the event of faulty work or unfair charges. However, an exhibitor is free to use its own display house. An outside
contractor to set-up and dismantle the exhibit must submit its requests, in writing, to GES and list the names of all display company
representatives working in the exhibit area along with the proof of liability insurance satisfactory to GES.
PERSONS CONNECTED WITH NON-EXHIBITING CONCERNS Are prohibited from any dealing, exhibiting or soliciting within the
exhibit area. Exhibitors are urged to immediately report violations of this latter rule to the Exhibit Manager.
AMENDMENT TO RULES Any and all matters or questions not specifically covered by the preceding Rules and Regulations shall
be subject solely to the decision of ERA Franchise Systems LLC and GES. These Rules and Regulations may be amended without
prior notice, at any time by ERA Franchise Systems LLC or GES. All amendments so made shall be binding on the exhibitors
equally with the foregoing Rules and Regulations.
FAILURE TO HOLD EXPOSITION Should any contingency prevent holding of the Exposition, ERA Franchise Systems LLC may
retain such part of exhibitor’s rental as shall be required to pay for expenses incurred up to the time such contingency shall have
occurred. The exhibitor waives all claims for damage or recovery of payments made except the return of the prorated amount paid
for exhibit space less expenses so incurred by ERA Franchise Systems LLC and GES.
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