A case study: The Jófogás Real Estate Finder App by Supercharge A presentation by Balázs Fónagy, UX Lead@Supercharge A case study about the UX design and development process of the Jofogas Real Estate Finder app that just hit the Play Store in 2016 March. During our journey we came across some pretty hard questions: - Can you stay really user centered if you are not working in a startup environment? - Are MVPs just hip things for young tech companies? - How UX and technical feasibility meet in reality? This deck was presented on the UX Budapest meetup in 2016 March.

1. Jófogás Real Estate Finder Mobile App:
MVPs are not only for startups

2. Tóbiás Andrea
Product Manager

7. The product design process
Jófogás Real Estate Finder Mobile App

8. Design goals for the MVP: an MLP
EASY TO USE
FOR NON-POWER USERS
FOCUS ON MUST-HAVE
FUCTIONALITY
KEEP IT FLEXIBLE SOMETHING NEW
ON THE MARKET

9. What others are doing?

10. Original idea VS Research

11. User Research: Optimize your Budget
Wireframing User Research

12. User Research
‣ 15 participants: 20-40 years old, heavy Android users
‣ 50% female, 50% male
Mobile usage
apps vs web
time
sharing
m-commerce

13. Real Estate finding
past experiences
online experiences
important factors
used existing functions

14. Wireframes: the stimuli
gather feedbacks
test different UI solutions
visually observable insights
facilitate thinking

15. Kano model
how they feel if they have the feature
how they feel if they did not have the feature

16. Wireframing is done :)

17. Lets start the UI design

21. Usability testing: the must have
CONDUCTED ON
WORKING APP
15 USERS
OVER 40 CHANGES DONE IN JUST 3 DAYS

22. UX Design is inseparable from software
engineering…*
*...if you don’t have endless resources and time

23. Most internal arguments against
User Research and Usability
Testing are BS
Not that expensive
Not that time consuming
Not impossible outside of startups

24. Contact me: balazs.fonagy@supercharge.io
BTW: We are hiring ;)
hello@supercharge.io
Balázs Fónagy
Supercharge
UX Lead
www.supercharge.io