This document summarizes Inspire, a social network that connects patients and caregivers with pharmaceutical companies. It has over 11 million annual visits and 615,000 members across 208 health communities. The Mental Health America/Inspire Support Community launched in 2010 and has over 4,700 members discussing topics like bipolar disorder, depression, and schizophrenia. Inspire aims to provide an authentic, engaged, and trusted online space while empowering patients and promoting partners' resources. It is redesigning its platform to be mobile-first and better meet members' needs.

1. Advocacy
in
the
Digital
Age:
Leveraging
the
Mental
Health
America/Inspire
Support
Community
June 4, 2015
Brian Loew, CEO, Inspire

2. This document is confidential
Inspire
Overview
2
A
social
network,
organized
by
health
condi7on,
that
connects
pharmaceu7cal
companies
with
pa7ents
and
caregivers
in
a
safe,
permission-­‐based
manner.
11,000,000
unique
visits/yr
615,000*
members
(+12K/mo)
208
health
communi7es
100+
advocacy
partners
7
Million
posts
(+4K/day)
*As
of
May
1,
2015

3. This document is confidential
Inspire
Overview
• For
paJents
and
caregivers
(members),
Inspire
offers
a
high
quality,
health-­‐focused,
social
network,
organized
by
disease
area
• For
paJent
advocacy
partners,
Inspire
offers
a
free,
branded,
online
community
plaPorm
• For
life
science
companies,
Inspire
offers
access
to
engage
with
members
for
clinical
trial,
market
research,
and/or
marke7ng
ini7a7ves

4. This document is confidential
Psoriasis
=
54,000+
Lung
Cancer
=
39,000+
Type
2
Diabetes
=
30,000+
Heart
Disease
=
30,000+
InferJlity
=
25,000+
Osteoporosis
=
23,000+
Ovarian
Cancer
=
22,000+
COPD
=
13,000
Skin
Cancer
=
12,000+
Head/Neck
Cancer
=
2,800+
A
Few
Disease
States
*Listed
above
are
10
of
over
200
communi7es
(and
7,000
health
interests)
as
of
May
1,
2015

5. This document is confidential
Inspire’s
Core
Values
1. AuthenJc
-­‐-­‐
real
pa7ents,
people
who
need
support
and
informa7on,
people
at
a
cri7cal
stage
in
diagnosis
or
treatment.
2. Engaged
-­‐-­‐
ac7ve,
vibrant,
dynamic
community
of
people
connec7ng
with
one
another.
3. Trusted,
safe
-­‐-­‐
going
way
beyond
a
basic
privacy
policy.
4. Caring,
empatheJc,
welcoming
-­‐-­‐
the
place
members
turn
to
in
7me
of
need.
5. AuthoritaJve
-­‐-­‐
trusted
by
partners
who
place
their
confidence
in
Inspire.
6. PaJent
empowerment
-­‐-­‐
this
is
a
place
for
support
and
to
connect
with
others
who
understand
what
you’re
going
through.

6. This document is confidential
“I
wish
that
my
doctor
realized
a
referral
to
a
mental
health
professional
familiar
with
the
pa6ent's
condi6on
would
be
more
helpful
than
a
prescrip6on.”
“I
wish
my
doctor
knew
that
I
am
a
person,
and
not
just
a
pa6ent.”
“The
happy
person
on
the
outside
they
see
is
protec6ng
the
deeply
wounded,
scarred
and
scared
person
on
the
inside.”
“I
wish
my
doctor
knew
me.”
#IWishMyDoctorKnew

7. This document is confidential
mentalhealthamerica.inspire.com
MHA/Inspire
Support
Community
at
a
Glance
• Launched
summer
2010
• 4,700
members
from
all
50
states
and
78
countries
• Nearly
70,000
member
posts

8. This document is confidential
“We
try
our
best
to
cheer
and
support
each
other
and
help
if
we
can.”
“It
is
so
nice
to
know
that
I'm
not
the
only
one
who
has
experienced
this.”
“I
have
learned
more
from
this
site
than
I
have
in
the
big
old
world
out
there.”
“Everyone's
problems
are
important
here,
and
we
will
listen
and
respond.”
From
the
MHA/Inspire
Support
Community

9. This document is confidential
• Bipolar
disorder
• Depression
• Schizophrenia
• Anxiety
and
phobias
• Obsessive-­‐compulsive
disorder
• Coping
with
the
s7gma
of
mental
illness
• Post-­‐trauma7c
stress
disorder
• Family
and
caregivers
Common
topics
in
MHA/Inspire
Community

10. This document is confidential
Bipolar
disorder
17,000
Depression
59,000
Schizophrenia
1,500
As
of
May
2015
Inspire
Members
Affected
by
Mental
Health
Issues

11. This document is confidential
• Inspire
offers
a
house
ad
placement
to
help
our
partners
promote
relevant
campaigns,
ac7vi7es,
and
resources
to
their
community
members
• In
the
end
of
March,
Inspire
launched
the
B4Stage4
campaign
house
ad
in
the
MHA
community
• In
less
than
two
months,
the
house
ad
has
received
167,000+
impression
and
47
clicks
PromoJng
Our
Partners
Across
Inspire

12. This document is confidential
The
new
and
improved
Inspire
website
will
include:
Redesigned
Inspire
Pla_orm
Coming
Soon
A
mobile-­‐first
design
with
a
consolidated
and
simplified
user
naviga7on
A
user-­‐ini7ated
experience
that
will
allow
members
to
customize
content
to
beder
meet
their
needs
Enhanced
partner
recogni7on,
visibility,
and
benefits
including
the
ability
to
cross-­‐promote
the
MHA
community
to
members
of
other
Inspire
communi7es

13. This document is confidential
Brian
Loew
CEO
Inspire
brian@inspire.com
Together
we’re
be`er