1. Why Coldwell Banker?
Meeting Your Needs
Home Enhancement
The Best Price Obtainable
The Sales Process
Customers for Life

2. Why Coldwell Banker?

3. Coldwell Banker
100 Years of Heritage and Tradition
In 1906, a young real estate agent named
Colbert Coldwell saw fellow agents taking
advantage of uninformed customers after an
earthquake and fire ravaged San Francisco. He
was determined to help the city rebuild by
forming his own company to provide homes,
knowledgeable and professional real estate
services.
In 1913, Benjamin Banker joined Coldwell’s
company. The two quickly realized that they
shared similar views and ethics. Banker became
a partner in 1914, and together they built a real
estate company that was far ahead of its time in
 The nation’s
its focus on customer service.
oldest national
They remained active in the young company real estate organization was established on
throughout their lives, helping to nurture its August 27, 1906 just 18 weeks after the
early success and future growth. “Great Earthquake” that devastated San
In our second century in real estate, Coldwell Francisco. Founder Colbert Coldwell, and
Banker continues to raise industry standards. later Benjamin Banker, helped bring ethics
Our forward-thinking approach to real estate and professionalism back to the city’s real
allows us to offer you a level of service and estate industry.
wealth of resources that would make Coldwell
 Coldwell Banker is 92,000 sales associates
and Banker proud.
and brokers working in approximately 3,300
offices in 50 countries and territories. The
Coldwell Banker brand is known for creating
innovative consumer services as recently
seen by being the first national real estate
brand to augment its web site
www.coldwellbanker.com for smart phones,
the first to create a iPhone application and
the first to fully harness the power of video in
real estate listings, news and information
through its Coldwell Banker On LocationSM.

4. Our Company
Coldwell Banker Mid-America Group,
Realtors® doesn’t want to be the biggest real
estate company, just the best. To us, you’re not
one of the many customers, you’re our most
important customer, the customer we want for
life. We listen to your needs, from start to
finish, and provide the best services, support
and resources in the industry. It’s our approach
to developing relationships that last long after
the sale. We are constantly exploring new and
innovative ways to serve you beyond your
expectations.
Coldwell Banker Mid-America Group,
Realtors® has been named to the prestigious  We have 5 full service offices
Coldwell Banker® Chairman's Circle, one of  Over 180 full time sales associates
only 47 firms selected throughout the world.  Mid-America Group, a landowner and
This designation is awarded to companies who developer with over 35 years of experience,
achieved $8,000,000 or more in adjusted closed
affiliated with Coldwell Banker in 1990
gross commission income in 2010.
 By combining local ownership, market
Coldwell Banker Mid-America Group,
expertise and national support services,
Realtors® is an Iowa based member of Coldwell
Coldwell Banker Mid-America Group,
Banker Real Estate Corporation, an affiliate of
Realtors® offers a full range of premier real
Coldwell Banker.
estate services
RIS Media’s 21st Annual Power Broker
 An Iowa owned and operated affiliate
survey ranks Coldwell Banker Mid-America
Group, Realtors® 132 in number of  Named 19 times to prestigious Chairman’s
transactions in over 1,200 brokers surveyed Circle
across the nation in 2010.  Largest locally owned real estate company
in Des Moines Metro area
 The #1 Coldwell Banker franchise in Iowa!
 The #9 Coldwell Banker franchise in the 17
state Northern Region, AND
 Our company was ranked #22 among
approximately 1,100 Coldwell Banker
Companies in the United States!

5. Iowa Owned and Operated
At Coldwell Banker Mid-America Group,
Realtors®, we are proud of the State of Iowa
and the idyllic lifestyle we have all worked
hard to provide. When you buy or sell a home
with Coldwell Banker Mid-America Group,
Realtors®, your money stays in Iowa and
continues to work and provide for Iowans*.
* A 6% franchise fee is paid on each transaction to
Coldwell Banker Real Estate Corporation, Parsippany, N.J.

6. Perfect Partners
At Coldwell Banker Mid-America Group, Scott Tobias Marketing
Realtors® you are supported by an entire team Director
of real estate professionals that literally roll up Scott has been with Coldwell
their sleeves to manage your project. In addition Banker for over 19 years, the
to the sales force, we have a full-service only major difference between
marketing department, a full time Concierge, today and the day he started is
escrow department and an extensive and a little less hair. He brings a
seasoned management team. passion and marketing knowledge rarely found.
He is very detail oriented and always looks for
Randall Clarkson President |
the most creative solution to any project. Whether
Randy has over 35 years of real
it is a comprehensive marketing program for the
estate experience encompassing
entire company or a personalized project for a
a variety of roles including sales
sales associate, Scott has the expertise and
associate, sales manager and
commitment to find the most effective means to
general manager. His depth of
convey the marketing message. As his colleagues
experience provides his management team and
say, “He Rocks”.
sale associates a valuable resource. He
confidently motivates, challenges and coaches his Cindy Fleischacker
staff and sales force to meet the highest Concierge
expectations of our customers. His vision is clear, Cindy has been called the
Coldwell Banker Mid-America Group, Realtors® jewel in the crown, the icing
is not the biggest, we don’t want to be, but we on the cake, a life saver; but,
will be the best. whatever the label, she is an
invaluable partner to Buyers,
Julie Reeves Vice President |
Sellers and Sales Associates. When you’re
Marketing
buying or selling a home, there are a million and
Julie has over 30 years of
one details to handle. At Coldwell Banker, Cindy
experience in real estate
is there with all her tools to make the transition an
marketing and is proud to say
experience you will want to remember. No
that her honest enthusiasm,
impersonal website to log on to — just one warm,
relentless drive, passion, and
caring person lending a hand. Cindy and her
communication are what set her apart. For 16
approved vendors are there to get the work done.
years at Coldwell Banker Mid-America Group,
Just the type of assistance you should expect from
Realtors®, she has headed up a top notch creative
a full service real estate company. The best part is
team of graphic artists and marketing specialists
it’s FREE to our customers, not just during the
with a philosophy and dedication to partnering
sale, FOR LIFE.
with the sales associates to increase their
effectiveness and therefore grow and strengthen
the company. Together they create innovative
marketing strategies that get results.

7. Coldwell Banker Quotables
Coldwell Banker® has consistently been at the
Coldwell Banker is recognized around the
forefront of the real estate industry, including:
world as the most prestigious name in
residential real estate. The Coldwell February 2010 – Coldwell Banker presents
Banker® brand has a global reach with Blue Matter, the Coldwell Banker blog to
offices in 50 countries and territories. provide consumers with insight and commentary
There are more than 600 Coldwell Banker on the real estate experience from people
offices outside of the United States. throughout the brand
 Sales Associates/ Representatives March 2010 – Coldwell Banker releases a
worldwide: 89,719* dedicated Apple iPad Application featuring
robust property, agent/office search and the
 Coldwell Banker offices worldwide: integration of over 40,000 community, agent and
3,252* listing videos from Coldwell Banker On
 Countries/Territories with Coldwell LocationSM
Banker presence: 50* May 2010 – Coldwell Banker unveils the
 Transaction Sides: 609,226* Coldwell Banker Buyer Bonus program which
had more than 20,000 sellers offer up to $8,000
 Sales Volume: $158.9 Billion*
credit at closing
 Average Sales Price: $260,836*
June 2010 – Coldwell Banker releases the 5th
(18.6% higher than NAR 2010
version of coldwellbanker.com, offering visual,
average**)
lifestyle and affordability searches
 Total 2010 traffic to Coldwell Banker
July 2010 – Coldwell Banker becomes the first
online platform: 28.8 Million
full service national real estate brand to launch
 Total 2010 qualified leads to Coldwell IDX integration within an iPhone Application
Banker affiliates from brand’s online
August 2010 – Coldwell Banker launches the
platform: 165,479
new Coldwell Banker University®, with improved
 Total 2010 visits to Coldwell Banker functionality, better navigation and ease of use
On Location: 1.6 Million
November 2010 – Coldwell Banker On
 Total 2010 video uploads (by agents) LocationSM, our YouTube channel, surpasses two
to Coldwell Banker On Location (2) million views on the site
44,861
December 2010 – Coldwell Banker becomes
 Total 2010 mobile searches on the first to add an exclusive affordability radar
Coldwell Banker online platform. and lifestyle search to coldwellbanker.com

8. Who says we’re the best? THE FACTS.
Coldwell Banker boasts the highest sale volume of any national real estate franchise.
176% higher than the nearest competitor!1
We’ve won the Inman Award for technological innovation twice.2
We’re the brand most strongly considered for real estate transactions according to a recent Wall
Street Journal subscriber study.3
1 According to the 2010 REAL Trends Top 500 report among brokers with greater than 500 closed sales. Prudential transaction
numbers do not I include the Home Services of America
2 In 1998 and 2007, Coldwell banker Real Estate LLC won the Inman Innovator of the Year award.
3 2009 Wall Street Journal Residential Real Estate Survey; The Wall Street Journal Marketing Department/Beta Research Corp.

9. First American Bank Home Mortgage is First American Bank has sixteen Iowa
committed to helping you find the right locations, including seven in the Des Moines
mortgage product for your needs. We metro area. The bank also operates five
locations in southwest Florida. First American
understand that every borrower is different
Bank Home Mortgage will be headquartered in
and we offer a variety of products to meet
the bank’s Clive office at 123rd and University
your individual requirements. We make the
Avenue. Loan officers will be situated in most
process of securing a mortgage simple and First American Bank locations and will be
straightforward by offering you the latest in available at any of the bank’s offices for the
financial tools to enable you to make sound convenience of customers.
financial choices.
In addition to the newly expanded mortgage
Contact First American Bank Home operation, First American Bank specializes in
Mortgage to learn more: commercial and small business banking,
Tracy Peterson-Frette 238-5779 offering sophisticated treasury management and
Tracy.Peterson-Frette@BankFirstAmerican.com lending services, wealth management services,
and complete personal banking. The bank
Katina Gass 490-9879 controls assets of $1.6 billion and is among the
Katina.Gass@BankFirstAmerican.com largest privately-owned banks in Iowa.
Becky Meyer 710-7399
Becky.Meyer@BankFirst American.com
Chuck Simmons 778-8519
Chuck.Simmons@BankFirstAmerican.com

10. Des Moines Area Association of Realtors®
Area Real Estate Market Statistics – Residential
Updated through March 2012
Median
Contracts Contracts Average Avg. Days
Sale Active Listings
Written Closed Sale Price on Market
Price
March 2012 1,035 713 $163,194 $140,000 123 4,529
Feb. 2012 814 490 $140,711 $120,226 113 4,334
March 2011 815 568 $145,348 $131,004 127 5,422
*Primary area served by DMAAR includes Dallas, Polk and Warren counties.
March Home Sales Up 46% in Des Moines Area
Des Moines, Iowa – March 10, 2012 – Home sales remain very active as we move into the spring home-
buying season in the metro. In March 713 homes were sold, which is up 46 percent from February,
according to statistics published today by the Des Moines Area Association of REALTORS®. The
median sale price of a home was $140,000, up almost $20,000 from last month.
“Home sales in Des Moines continue to outpace last year at this time,” says Ken Clark, president of the
Des Moines Area Association of REALTORS®. “With interest rates remaining low, we don’t foresee
anything but an active real estate market going forward.”
The Association’s report shows that 1,035 contracts were written in March, homes were on the market for
an average of 123 days and there were 4,529 active listings.
“All of the key housing numbers continue to trend upward and that tells us the real estate market in Des
Moines remains solid,” Clark says. “Now is a great time to buy or sell a home in the metro area.”
In March, 50 percent of metro homebuyers financed a home using conventional financing, while 23
percent used an FHA loan. Cash purchases made up 22 percent of the transactions, and the remaining 5
percent used alternative financing methods.
Based on information from the DES MOINES AREA ASSOCIATION OF REALTORS® or its Multiple Listing Service for the
period 03//08/12 through 04/08/12

11. Iowa Taking A Lead On The Road To Recovery
The housing market is hurting nationally, but it
appears to be marching toward recovery in a
handful of mostly rural states, economic
forecasters say.
By Charlie Neibergall, AP
Realtor Kathi Dellaca and Kim Hiscox, of West Des Moines,
right, walk out of a home for sale recently in Urbandale, Iowa.
The states — including North Dakota, South Dakota, Iowa and Alaska — have economies more
dependent on the energy, industrial or agricultural sectors, stronger parts of the U.S. economy. Their
home prices, in general, didn't rise as much as in other states in the boom years, so they've fared better in
the wake of the crash. Their unemployment rates tend to best the national average.
"Housing is a mess all over the place, but it's less of a mess in some places," says Jim Diffley, regional
housing economist for IHS Global Insight.
Several of the smaller Midwestern states appear "on the road to recovery," says Jonathan Smoke,
executive director for research for Housing IntelligencePro, which tracks real estate in 800 markets
nationwide.
The company compared sales of homes not hit or threatened by foreclosures for the 12 months ending
March with sales in 2006, the peak of the national housing bubble. Excluding distressed sales gives
researchers a better view of what normal housing markets look like.
North Dakota, Iowa and Wyoming have seen the strongest rebound in numbers of non-distressed home
sales, the data show. North Dakota was the only state where sales in the recent period rose from 2006,
Housing Intelligence found. Iowa and Wyoming reached about 70% of their 2006 levels. In 34 of 47
states for which data were available, volumes were at less than half their 2006 levels.
Oklahoma and Nebraska saw the biggest jumps in prices per square foot for non-distressed homes: 17%
and 12%, respectively. Prices on a per-square-foot basis offer some adjustment for different types of
homes that may be selling at any given time.
States with fewer troubled loans are likely to have fewer foreclosures, which can be a drag on prices. As
of May, the states with the lowest percentage of loans that were delinquent or in foreclosure were
Montana, Wyoming, Arkansas, South Dakota and North Dakota, says Lender Processing Services.
No U.S. region is likely to see stable prices until late this year. Some may decline longer, Moody's
Analytics says. The slowing pace of the U.S. economic recovery also poses risks for Midwestern
economies, which have benefited from strengthening in manufacturing, Moody's says.

12. What’s Important to You?
Five most important seller priorities:
 The best price
 The shortest time on the market
 Convenience
 Good communication
 Diligent effort by us
Let’s rank your priorities together…

13. Meeting Your Needs

14. The Coldwell Banker®
Seller Services Guarantee
Marketing
We will customize a marketing
plan using proven techniques to
help sell your home quickly, for
the best price possible.
Customer Service
We are committed to meeting
your needs in a professional and
timely manner.
Counseling Service
We will represent you and your
interests with professional and
reliable guidance throughout the
entire transaction.
Consistent,
predictable,
reliable
performance —
Guaranteed!

15. Marketing Activites

16. Immediate Actions
We carry out our promises with a plan
uniquely designed for each property:
 Install lock box
 Install Coldwell Banker® FOR SALE sign
 Place information on the worldwide web
 Promote through Des Moines Area Association of Realtors® and
place on Multiple Listing Service
 Promote at Coldwell Banker
office meeting
 Hold Coldwell Banker office
preview
 Prepare property information flyers
 JUST LISTED marketing to target areas

17. 10 Secrets of Home Staging
In a tough market, sellers need all the
competitive edge they can get. Home
staging is a great way to make your
home appear to its best advantage.
 Staging can make your home can
make you stand out from your
competition. It may mean the difference
between selling and not in this tough market.
 Staging is about appealing to a
broad range of buyers. It's about creating
an image of a lifestyle that buyers can't resist.
They need to be able to imagine themselves
living in your house.
 Staging doesn't require a big
budget either. Although, if you have the
budget to make your home a showpiece, go
for it! In general, though, successful staging
means paying attention to the details.
1. Declutter. Clutter can be one of the most distracting aspects of showing a house. Instead of a buyer
focusing on the unique architectural details of your room, they focus in on your trinkets and trash. You
don't have to toss your decor, just put it away for now.
2. Furniture: Large, oversized furniture can makes rooms look smaller than they are. The converse if
true as well. Small furniture in large rooms looks disproportionate.
3. Room true to purpose: You may have your dining room set up as an office or a second
bedroom set up as a craft room, but buyers need to see homes true to their purpose. They want to see the
formal dining room that was advertised on the MLS. They want to see 2 bedrooms, not one and a craft
room.
4. Proper lighting: Good lighting makes everything look better. CFL lights in "daylight" color
makes rooms look light and bright even during the evening hours. Be sure all rooms are well lit,
including laundry rooms, garages, and closets.

18. 10 Secrets of Home Staging
5. Repairs: Most buyers aren't interested in fixer-uppers. They want homes that have been well-
maintained. You may have to spend a little time and money to fix broken doors, drawers, and windows.
Buyers will notice every loose board and trim piece. Fix it before you start showings!
6. Keep it neutral: It is much easier to imagine putting your mark on a neutral room than it is to
imagine yourself living in someone else's Moroccan paradise. Paint is relatively inexpensive. Play it safe
and pick out neutral tones.
7. Fresh flowers: It's all about things smelling fresh and clean. Flowers add life and fragrance to a
room!
8. Thorough Cleaning: Clean from top to bottom. The basics mean having dishes and laundry
done. Deep cleaning means cleaning carpets, removing stains, and scrubbing that bathroom until it
sparkles.
9. Staged Dining Area: You can really make a room pop by setting a formal place setting.
Outdoor dining spaces also look great set with placemats, chargers, and proper plates and glasses.
10. Hotel Inspired Bedrooms:. Boutique hotels do a great job of making bedrooms feel
luxurious. You can do the same by updating your bedding and having a liberal use of pillows.

19. Home Gain 2011 Home Improvements
for Sellers National Survey Results
%
D-I-Y Home Improvement Cost Benefit ROI
Recommended
Clean & De-clutter $209 $1,190 586% 99%
Lighten & Brighten $375 $1,550 313% 97%
Staging $550 $2,194 299% 80%
Landscaping $540 $1,932 258% 93%
Repair Electrical & Plumbing $535 $1,505 181% 92%
Replace or Shampoo Carpet $647 $1,739 169% 98%
Kitchen & Bathroom $1,265 $3,435 172% 75%
Repair Floors $931 $1,924 107% 93%
Paint Interior $1,012 $2,112 109% 96%
Paint Exterior $1,467 $2,222 51% 81%
Cleaning and de-cluttering continues to rank as the top suggested home improvement (since the survey
was originally conducted in 2003). This low cost home improvement is recommended by 99% of
Realtors and costs less than $300 but has a returning value of nearly $2,000 to the home’s sale price, or a
586% return (ROI).
In 2007 survey results, Lightening and Brightening had the second highest ROI followed by Home
Staging. In the 2009 survey, Home Staging overtook Lightening and Brightening. The leapfrogging
continues with the 2011 survey as Lightening and Brightening reclaims the number two position.
“Sellers need to prepare their homes for sale before putting them on the market,” said Louis
Cammarosano, General Manager at HomeGain. “Homes that have initial appeal have a better shot at
selling faster and closer to the asking price than homes rushed to the market with no improvements.”
Rounding out the top 10 DIY home improvements are:
6 Update kitchen and bathrooms ($1,265 cost / $3,435 price increase / 172% ROI / 75%
recommended)
7 Replacing or shampooing carpets ($647 cost / $1,739 price increase / 169% ROI / 98%
recommended)
8 Painting interior walls ($1,012 cost / $2,112 price increase / 109% ROI / 96%
recommended)
9 Repair damaged floors ($931 cost /$1,924 price increase / 107% ROI / 93%
recommended)
10 Paint outside of home ($1,467 cost / $2,222 price increase / 51% ROI / 81%
11 recommended)

20. Usefulness of Information Sources
Used By Home Buyers
Very Useful Somewhat Useful Not Useful
Television
Billboard
Newspaper
Home guides
Relocation company
Open house
Yard sign
Home builder
Internet
Real estate agent
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers.

21. Where Buyers Found The
Home They Purchased
40%
35%
11%
5%
2% 2%
Internet Real Estate Agent Yard Sign Home Builder or Friend, neighbor Newspaper
agent or relative
Source: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers.
Television and real estate magazines are not referenced because less than 1% of the buyers found their home
through these sources.

22. Home Buyers Have A Tradition of Looking For Houses in
The Des Moines Sunday Register and now
Des Moines Register Online
The Des Moines Sunday Register reaches
408,804 readers in Central Iowa on Sunday and
73% of area residents who are planning to
The Des Moines Sunday Register
purchase a home in the next 12 months. Subscription and Retail Outlets
 We feature our Open Houses in a  We feature our Open Houses in a
comprehensive and convenient list of all the comprehensive and convenient list of all
metro area Open Houses. the metro area Open Houses.
 We maximize the exposure of our new
HomeFinder Weekly reaches an average of
construction projects by featuring them
303,776 Des Moines Register readers each
in full color every Sunday!
Friday. It is the Metro’s most comprehensive
real estate guide filled with the weekend HomeFinder Weekly
preview and our Saturday Open Houses.
Subscription & Rack Distribution
Des Moines Register Online boasts over 17.9 A complete listing of our weekend Open
million page views per month with over 1.4 Houses
million unique visitors. The average person
spends over 13 Des Moines Register Online
minutes and  All listings fully enhanced with multiple
views 6 pages photos
per visit.  Complete listing data and agent contact
information
 LeadRouter lead management for
instant response
 Online video banner promoting special
Coldwell Banker events and/or
promotions
 Online leader board promoting special
Coldwell Banker events and/or
promotions

23. It is no longer who has the best website….
“It is not about the website, they
are all basically the same, it is how
your listing is presented and
enhanced on those sites that are
going to make it stand out to
buyers”.
Internet marketing for real estate listings has
greatly changed in the past two years. Due to the
agreement of competing real estate companies to
 ColdwellBankerMAG.com cooperate with IDX (Internet Data Exchange),
 ColdwellBanker.com consumers now have the ability to search for all
 Realtor.com listings in thousands of places. The list on the
 DesMoinesRegister.com left is just a sampling of where we promote our
 DMAAR.com listings. Consumers shop multiple websites in
 IowaRealty.com their home search.
 BurnetRealty.net The key is having your home fully marketed on
 Prudential each of these sites with enhancements that
 FirstRealtyHomes.com buyers want to see including multiple photos,
 ReMax.com videos and detailed information on the benefits
 SeeIowaHomes.com and features of the home. The buyer should have
 OpenHouse.com the feeling of being in the home. Due to our
 Trulia.com commitment to this goal we offer full
 Google Base enhancement and videos on every listing!
 Yahoo.com – Real Estate
We have the unique and exclusive
 HGTV’s FrontDoor.com
ability to fully enhance all our listings!
 AOL Real Estate
 Cyberhomes.com Unlimited photos
 Enoromo
Rich content
 Homes.com
 Oodle Videos on every listing
 Smarter Agent Community Information
 Zillow
Open House Flags

24. ColdwellBanker.com – ColdwellBankerMAG.com
We Never Stop Moving – The First and The Best
According to Nielsen and comScore Media Always anticipating the needs of today’s on-the-
Metrix, the two global leaders in digital go consumer, the Brand launched not one but
measurement, Coldwell Banker branded two mobile sites in 2008, one built specifically
websites had the highest number of unique for the iPhone interface, and another for
visitors among all national real estate franchise browsing on a Blackberry. In 2009, Coldwell
brands for full-year 2011. This marks the Banker® Real Estate LLC added downloadable
second consecutive year that the Coldwell Android and iPhone applications to its mobile
Banker brand ranked No. 1 in Web traffic arsenal. In July of 2010, Coldwell Banker
among all real estate franchisors. continued in its tradition of innovation by
launching IDX integration within the iPhone
“The Coldwell Banker brand is clearly top of
Application; becoming the first full service
mind when consumers go online and search for a
national Real Estate brand to do so. This suite of
home,” said Michael Fischer, chief marketing
mobile products now allows consumers to:
officer, Coldwell Banker Real Estate
LLC. “Consumers know our great brand and  Search for properties, offices and agents
have shown a desire to utilize the suite of online
 Browse listing information and images
tools seen throughout the Coldwell Banker
network at the national and local levels.”  Map listings and recent sales ‘near me’
According to Nielson, Coldwell Banker websites The suite of products on Coldwell Banker’s
had 17.5 million unique visitors in 2011, which platform garnered 28 million visitors in 2010
was more than 28 percent higher than the next and drove over 160K leads.
nearest franchise brand competitor (13.7 In March 2011, Coldwell Banker continued in
million). Similarly, Coldwell Banker branded its tradition of innovation by launching a
websites (26.1 million unique visitors) had the dedicated Application for the Apple iPad. The
highest Web traffic ranking among real estate app enables users to seamlessly search for
franchisors in the comScore Media Metrix full- property listings, agents and Coldwell Banker
year ranking for 2011, easily outpacing its next offices. In addition, users can view Yelp data
nearest competitor by 21 percent (21.6 million and over 40,000 property, agent and community
unique visitors). videos from Coldwell Banker On Location.
Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media
Metrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as
well as by their franchisees
New Homes and Communities Website
We have launched an exciting new construction Web site featuring the area’s finest newly constructed
homes, townhomes, twinhomes, condos, lofts and lots. It also features a wealth of information about the
area’s leading home builders and new communities, with multiple photos, driving directions and
interactive mapping.

25. We think there is no suchthing as over exposure….
Unique User Visits for2011
coldwellbanker.com 12,260,415
iowarealty.com 559,605
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
JAN FEB MAR APR JUN JUL AUG SEP OCT NOV DEC
coldwellbanker.com iowarealty.com
Data compiled by Compete.com 01/120/12 http://siteanalytics.compete.com/coldwellbanker.com+iowarealty.com

26. We provide the information today’s buyers demand…..
More than 80 % of buyers found photos and detailed information about the
property very useful when searching for homes. We fully enhance all of our
listings. Look online and see the difference.
We fully enhance all of our listings on:
Realtor.com
Des Moines Register.com
ColdwellBanker.com and ColdwellBankerMAG.com
Photos 85%
Detailed property info. 81%
Virtual tours 58%
Interactive maps 44%
Agent contact information 42%
Neighborhood information 38%
Pending sales/contract status 34%
Recently sold properties data 30%
Upcoming open houses 21%
Source: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers.

27. Online Videos and Just Listed Online Video Show
A Coldwell Banker Mid-America Group, Realtors® Exclusive
Why online
videos?
That’s where
Buyers are!
 84% of home buyers start their search online
 The average person watches 182 online videos per month
 12.2 billion videos per month are viewed on YouTube in the United States
 70% of home sellers would be more likely to list their home with an agent
who offered to put up a video….less than 1% (0.8%) posted videos who
could have.(Realtor.com)
 Number of videos hosted on YouTube went from 6 million in 2006 to 80
million in 2009 (source: Wall Street Journal)
 178 million online viewers watched over 33 billion in videos in December
2009 (source: comScore)
 Take a look!
Our new listings are exclusively showcased in a weekly web show on YouTube’s Coldwell Banker On
Location and ColdwellBankerMAG.com. The show refreshes every Friday and is available 24/7. Each
new listing receives a high end, professional online video. The videos are automatically uploaded to
YouTube’s Coldwell Banker On Location, ColdwellBanker.com, ColdwellBankerMAG.com,
Realtor.com, DesMoinesRegister.com and sales associates’ personal websites as well as shared through
social media sites such as Facebook and Twitter. At Coldwell Banker Mid America Group, Realtors®
we are committed to bringing our customers the most innovative tools to guarantee results, and with
online video, the possibilities are endless!

28. Coldwell Banker® On Location
Visit On Location, the only channel devoted to real estate on YouTube.
Get the latest on all things real estate - from local, regional
& national news and insights, to video listings and more.
Coldwell Banker® has changed the face of the
real estate buying and selling process with the
launch of Coldwell Banker On Location. By
partnering with YouTube, Coldwell Banker will
ultimately allow consumers to access 1000s of
videos covering a wide range of topics including
home listings, neighborhood features, local
market conditions and trends, tips for
homebuyers and sellers and much, much more.
 Over 1.1million videos viewed from Jan-Sept
2010
 Over 100k videos have been viewed form
ColdwellBanker.com
 Most visited real estate brand channel on
YouTube
 Over 2 million visits in under 2 years
 Over 16k videos uploaded by agents across
the globe
Consumers are looking for more in their real estate search: Coldwell Banker has been ahead of the video
curve in real estate for years. The brand was the first to feature streaming video on
www.coldwellbanker.com and is still the leader today. Since 2005 when the Coldwell Banker video
engine was launched, consumers have become more and more accepting of video. In fact, today, video
is a staple on the Web. YouTube is now the second largest search engine in the world behind its parent
Google. Yahoo is third. Consumers are using YouTube for much more than entertainment. They are
looking for content to assist with their home buying/selling needs and you have the expertise to assist
them.

29. The First to Be Mobile “Real Estate on The Go”
iPad, iPhone, Android…..international
The process of searching for a home has
constantly changed. It went from those
gargantuan MLS books, to websites that we
looked at on bulky computers with massive
screens and then over to laptops. The website is
still a destination but the real estate search
process has for a few years already, moved into
another space...that space is Mobile.
Today's consumer no longer just merely
searches for their next home in front of a
computer. The world has gone "mobile" and so
has Coldwell Banker; with our mobile websites
and iPhone, iPad and Android Apps.
• Only national real estate brand with
iPhone and Android apps
• Mobile site accessible from any phone
• Only international real estate apps on
iPhone & Android
The new Coldwell Banker® iPad app – Coldwell Banker Real Estate Search – is the only real estate
application that pulls in property and agent videos into a real estate search for cities and countries across
the globe.
Also featured is a neighborhood ratings system powered by Yelp! – the premier city guide for area
hotspots with input from users like you.

30. LeadRouter® is the latest technology to handle
all leads coming into Coldwell Banker Mid-
America Group, Realtors® in real time. When
an email lead comes into our company, the
system contacts the listing agent; if they do not
accept the lead within 30 minutes, the system
will continue down the list of qualified and
available agents until an agent accepts the lead
and contacts the potential buyer or seller. Not
only does the immediate response raise the
chance of turning the lead into a sale, but the
system allows for tracking of each lead during
every aspect of the transaction.
Most importantly LeadRouter® gets Buyer’s
and Seller’s connected – fast. This is an
exclusive tool only available to Coldwell
Banker Mid-America Group, Realtors® in our
93% of homebuyers
marketplace surveyed felt a sales
associate’s speed of
response was very
important – second only
to their knowledge of the
purchase process

31. The Area’s Principal Broker For Cartus
The Nation’s Largest Provider of Relocation Services
Coldwell Banker Mid-America Group,
Realtors® averages over 70 incoming
referrals from all sources monthly.
Buyer and Seller leads generated by our global
referral and relocation systems are valuable
sources of additional listings and sales. The
result is more business and the ability to serve
customers on an international basis.
Coldwell Banker Mid-America Group,
Realtors® is the area principal broker for Cartus
Corporation. Cartus Corporations is the largest
provider of corporate relocation services in the
nation with nearly 2,100 global clients. They
assist over 110,000 transferring employees
annually, represented by cross-border activity
in over 140 countries.
 Cartus
 Sirva Relocation
 Cornerstone Relocation Group
 Altair Global Relocation
 DuPont Relocation
 Hewitt Relocation
 Brookfield Global Relocation
 Nationwide Relocation
 Lexicon Relocation
 The Relocation Center
 Weichert Relocation Company
 WHR Group
 AIRES Relocation
 NEI Global Relocation
 Graebel Relocation

32. Previews International handles one-third of all million-dollar-
plus properties sold in the United States.
Our history...
The success of the Previews International program is rooted in
a seventy-year legacy of innovative marketing for homes of
distinction. Established in 1933, and evolving into the
Coldwell Banker Real Estate heritage in 1980, Previews
International has grown from an aspiring national multiple-
listing collection to a world-class marketing program for luxury
real estate properties.
The Previews Program is Exclusively for Luxury Residential
Properties.
Properties must be priced at $500,000 and above.
In addition to price, the property should be of exceptional quality and style, and reflect the prestigious
image of the Previews Program. Vacant land for which the highest and best use is the development of
luxury homes may also be marketed under the Previews program provided it meets the price
requirements.
Because we view exceptional properties as being unique, each receives a custom marketing plan which
draws upon the comprehensive resources available through the Previews Program. Depending on the
need, the marketing plan may include color feature sheets, upscale signage, targeted advertising, the
Previews Property International Registry, direct mail and other effective means of maximizing exposure
to qualified prospects.
 Award winning coldwellbankerpreviews.com
 Highlighted as feature homes on the homepage of ColdwellBankerMag.com
 Property presentation and promotional programs including Previews® signage
 Direct mail marketing support
 The Previews® Property International Registry
 Previews® Property Specialist certification training

33. Home Enhancement
We will develop a custom tailored home enhancement plan that can make a difference in how
quickly your home sells and the price you can obtain.
 Exterior
 Keep grass mowed, shrubs trimmed
 Pick up lawn tools, toys, sweep front
walkway
 Clean up after pets
 Interior
 Pick up toys and shoes; make beds, put
clothes away
 Prepare tables with flowers and place
settings; set out a game or “coffee table”
book
 Turn off the television; play soft
background music
 Tidy up bathrooms; set out show towels
 Open drapes and shades, turn on lights,
make house look bright and cheerful
 Focus on how buyers see your property
 Leverage ideas from our exclusive Home  Do a quick dusting and give the carpets a
once-over with the vacuum; straighten rugs;
Enhancement Guide and Video
empty wastebaskets
 Identify enhancements that can pay for
themselves in stronger offers from buyers.
 Keep pets out of the way; make sure all pet
areas are clean and free of odor
 Special tips for showings
 Secure jewelry, cash, medications and other
valuables
 Leave while your house is being shown
 If people who are not accompanied by an
agent ask to see your property, please refer
them to us; we will pre-screen them.

34. Seller Disclosure
Full written disclosure of the property’s condition can be essential to a
successful sales transaction.
Appealing to buyers
Complete disclosure attracts buyers by building confidence and peace of mind.
A stronger selling price
A Seller’s Disclosure Statement makes it clear that the price of your property
reflects its disclosed condition.
Reduce misunderstandings
Helps reduce misunderstandings that can lead to delayed closing, renegotiation,
and even litigation.

35. Offering a home warranty will enhance the marketability of your property.
A popular feature for buyers
A home warranty builds buyer confidence by providing repair-or-replace
coverage.
Protects your budget
Helps protect you from unexpected repair bills. Optional coverage for your
property while it is on the market can give you additional peace of mind.
Additional marketing impact
Special marketing materials will promote your property to potential buyers and
help it stand out amongst the competition.

36. Best Price Obtainable

37. What Is The Best Price Obtainable
For Your Property?
We will assist you in determining Buyers compare properties
the most effective list price for your Home Buyers engage in comparison
property shopping. They will not pay more for a
property than they could pay for another,
similar one.
Recently sold market data
Reveals what buyers have actually paid
for similar properties.
Currently for sale
Shows properties competing for buyers’
attention right now.
Did not sell
Demonstrates what buyers have not been
willing to pay under current market
conditions.

38. What Affects The Market
Value of Your Property
In understanding the market value Some factors have no effect on the
of your property, we must deal with current value of your property:
some factors that we have no control
over.
The Competition Original price
 The number of similar properties for
 What you originally paid for your
sale
house
 Their prices, financing terms,
 The cash proceeds you want or need
location and physical condition
from the sale
Physical qualities of your property Opinions
 Location
 What people say your property is
 Age
worth
 Size of house and lot
 Floor plan and architectural style
Market Conditions
 Interest rates and availability of
financing
 Buyer demand
 Prices of recently sold properties
 State of the economy
 Seasonal demand

39. Pricing Your Property
The higher a property is priced above realistic market value, the
more time it will take to sell and the less interest it will attract
If a property fails to appraise at fair market value, it will either force the buyer to
make up the difference in cash or cause the sale to fall through.
Since mortgages are based on fair market value, not the sale price, more buyers
will be able to consider your property when it is priced competitively.
If your property is priced right, more buyers will be interested when it first hits the
market.

40. The Sales Process

41. Important Negotiation Strategy
In order to maintain the strongest
negotiating position, we recommend
that you do not discuss the following
information with any buyers or other
real estate agents.
 Reason/Urgency for selling
 Willingness to consider an offer less than listing
price
 Financing terms you would accept
 Personal property you might be willing to
include
 Timing and benefits from your company
 Any other confidential information

42. Closing The Sale
We will negotiate on your behalf to help you obtain the most favorable price and
terms, and we will work on your behalf to successfully close the sale.
Understanding choices, meeting your needs
We will present all offers in an objective fashion, review and explain their terms
and help you evaluate how it fits your goals.
Handling the details and keeping you informed
We will monitor the progress of the transaction and keep you informed
throughout the entire transaction.

43. Customers For Life

44. Why Coldwell Banker?
When you’re Buying or Selling
a house, there are a million and
one details to handle. At
Coldwell Banker, Cindy is
there with all her tools to make
the transition an experience
you will want to remember. No
impersonal website to log on to
— one warm, caring person
lending a hand. Just the type of
assistance you should expect
from a full service real estate
company. You can reach Cindy
at (515)224-8889 or
Concierge@ColdwellBankerM
AG.com.
 utility transfers and hook
ups
 new roofs
 leaky plumbing
 pet sitter
 hair stylist
 999,995 more details
It’s —FREE
Not just during the sale —
FOR LIFE Cindy Fleischacker, Concierge
Cindy knows the drill, she
will make your connections.

45. Why Coldwell Banker?
Less than 3% of Coldwell Banker’s Top Ten
homebuyers use
1. International award winning state of
newspaper, magazine or
the art website ColdwellBanker.com in
television as a source to
purchase their home. addition to over 70 other websites
around the world fully enhanced with
rich contents, multiple photos and
video
2. The best e-marketing tools available in
real estate today
3. Agent’s personal websites where
sellers homes can be featured on the
front page.
4. Videos on every listing & every agent
5. The only real estate company to have
our own YouTube Channel, Coldwell
Banker on Location
6. Mobile apps and iPad App.
7. Leadrouter
8. Area’s Principal Broker for Cartus
9. Concierge
10. The most recognized real estate
brand in the world with the benefit of
local ownership and local decision
making