Step by step from idea to validated product design @ Bizz 2015
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Keynote about Lean UX framework that helps to design products. Presented at Bizz 2015
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Step by step from idea to validated product design @ Bizz 2015
- 1. Step by step from idea to validated product design by Tautvydas Gylys
- 2. Shortly about me Product design TRUSTRIBE UX grad TRADECRAFT Product manager VINTED
- 3. Framework developed by luxr.coKate Rutter
- 5. The Molecule people problem solution have addresses use Product name date / / Product molecule
- 6. Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who can take care of your pet Hard to arrange who will take care, when you away Product molecule Pet nanny
- 7. Who will use your product? What functionality most important? Why should they care? How everything comes into one? Why people will be ready to pay for it?
- 8. After sorting out… Who will use your product? Why should they care? What new will they be able to achieve? What functionality needed? How everything comes into one? Users Needs Use cases Features Product
- 9. Lean UX framework Users Needs Use cases Features Product
- 10. Lean UX framework Users Needs Use cases Features Product
- 11. Facts Needs & Goals Behaviors Persona date / / Persona
- 12. Persona Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Buys special treats for her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann
- 13. What value proposition resonates the most for our potential clients?
- 14. Lean UX framework Users Needs Use cases Features Product
- 15. Use cases With _________________ , _________________ can... Value Proposition 6-up Sketches date / / ‘Pet nanny' Ann Plan who will take when she is away Schedule days when someone will take care of her cat On demand pet caretaker Ability to identify the best pet caretakers Take care of others pets in exchange of having your pet taking care of On demand vet service
- 16. Lean UX framework Users Needs Use cases Features Product
- 17. feature feature feature MVP Features date / / To deliver on that, we will build these features: Features Caretaker search Messaging with caretaker Booking caretaker
- 18. metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes Metrics % of users who booked a caretaker during last 30 days
- 19. What is a good metric? 1. Starts with number 2. comparable in time 3. Includes action Page views Registered users % of new users last 30 days Active monthly users % of users who booked caretaker during 30 days useless super awesome
- 20. What we have Persona What is our customer? What their needs and goals? Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann Value proposition What user can achieve with the product? With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Features How they going to do that? Metric How we will measure the success?
- 21. Facts Needs & Goals Behaviors Persona date / / Has a cat 27 years old Project manager at Advertising agency Not married / no kids 1000 Eur/mo Asks her friends to take care of her cat Goes abroad 2-3 times a year Feels guilt of not taking care of her cat Goes to 3 festivals during the summer Help taking care of her cat Time to properly take care of her cat Flexibility to plan her schedule Feeling of being responsible pet owner Ann With can... , Value Proposition date / / Pet nanny Ann Plan who will take when she is away metric by Goal / / Notes Metrics Dashboard date / / To assess progress, we will measure these metrics: metric by Goal / / Notes metric by Goal / / Notes % of users who booked a caretaker during last 30 days feature feature feature MVP Features date / / To deliver on that, we will build these features: Caretaker search Messaging with caretaker Booking caretaker Activ PlatfHar The Molecule people problem solution have addresses use Product name date / / Active people with pets Platform to find who canHard to arrange who will take care, when you away Users Needs Use cases Features Product
- 23. Fell in love with the problem and not a solution
- 24. Apply: bit.ly/ux_course From idea to product coming soon 8 weeks UX course
- 25. Thank you!! Stay in touch: tautvydas.gylys@gmail.com bit.ly/ux_course