#SaaS is proving to be a game-changer with its cost-saving advantages for businesses of all sizes. But that's not it. Watch on to explore the possibilities. Mr Omkar Malage, Senior Industry Analyst, Frost & Sullivan, tells us how #SaaS is shaping businesses by making technology more affordable, accessible, secure, and adaptable. Tata Tele Business Services has a wide range of SaaS. Be technology ready with our state-of-the-art solutions: 1. Hosted IVR - https://bit.ly/2ZqjQI5 2. Hosted OBD - https://bit.ly/2YmTCKb 3. Digital Survey - https://bit.ly/2YEBJG4 4. Live Chat - https://bit.ly/2SZlvlL 5. Document Management System - https://bit.ly/2HmVCbP Visit our website to know more about our Connectivity, Collaboration, Security, Cloud-and-SaaS, IoT and Marketing Solutions: https://www.tatateleservices.com/ Like. Comment. Share. Place your business enquiries here: http://bit.do/eN9Tj Follow us on social media: Facebook: http://bit.do/eHacx LinkedIn: http://bit.do/eHacN Twitter: http://bit.do/eHacP Instagram: http://bit.do/eHacT YouTube: https://bit.ly/31nHxS9

1. Connectivity Security Solutions Collaboration Cloud and SaaS Marketing Solutions IoT Solutions
#TimeToDoBig
Rise of Software as a Service (SaaS) : Empowering workplaces to drive
business value beyond cost-savings

2. #TimeToDoBig
About Presenter
2
Omkar Malage
Digital Transformation Practice - ICT
Senior Industry Analyst, Frost & Sullivan
• Over 5+ years of experience in tracking IT and Telecom product
offerings. Lead Analyst tracking Cloud Services Market in India.
• Provide market research and consulting services to Large Enterprises
as well as SMB’s.

3. #TimeToDoBig
Agenda
3
o Introduction to Software as a service (SaaS)
o SaaS: Adoption trends in India
o Drivers of SaaS in the Enterprise Landscape in India
o How SaaS can change your Small Business
o Technology trends and Challenges in adoption of SaaS Model
o Important Factors to Consider when Selecting a SaaS Provider
o Evolving role of Telecom operators as SaaS providers
o Case Studies
o Key conclusion pointers

4. #TimeToDoBig
Businesses priorities and challenges
4
Increase Profitability
Reduce Operational
Cost
Attracting and retaining
new customers
2
3
Cloud Adoption1
Cloud heads the list
of technologies that
SMBs would like to
adopt!
Source: Frost & Sullivan analysis, techaisle
Improve workforce
productivity
Keeping pace with
competition5
Mobility2
3 Collaboration
5 Managed Services
4 Security
1
4

5. #TimeToDoBig
The SaaS buzz !
5
38%
43%
51%
58%
73% 75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 2017 2018 2019 2020 2021
Percentage of organizations estimating when 80% of their business apps will be SaaS
*Companies will be purely running on
SaaS soon.
73% of organizations say nearly all their apps will be SaaS
Already
80% or
Source: Frost & Sullivan analysis, BetterCloud*Global Trend

6. #TimeToDoBig
INTRODUCTION TO
SOFTWARE AS A SERVICE (SAAS)

7. #TimeToDoBig
Introduction to Software as a Services (SaaS)
7
Software as a service (SaaS) is a model for the distribution of software where customers access software over the
Internet. Payment for the service is through a subscription model
SaaS
CRM
Analytics
Project
Management
Email and
collaboration
O365
Productivity
Tools
Help Desk/ Live
Chat
Source: Frost & Sullivan analysis

8. #TimeToDoBig
SaaS adoption and technology trends
8
Cloud complexity is the main issue reported by SMB to adopt cloud services
Adoption Trends
Increasingly mobile workforces are
pushing the adoption of SaaS
Vertical-specific SaaS applications are
going to be more prevalent
SaaS ERP adoption in India is expected
to grow at a CAGR of 28% for the next
5 years
No explicit need for the customer to host a
server;
SaaS is bypassing internal IT departments
– resulting in leaner IT departments
Technology Trends
Source: Frost & Sullivan

9. #TimeToDoBig
Drivers of Enterprise SaaS adoption in India
9
Changing
Consumer
Behaviour
Increased Mobile
Penetration
New Pricing
Models
Product innovation
by SaaS vendors
Multi-Platform
Integration
Lowering Total
cost of
ownership
Source: Frost & Sullivan, TTBS Whitepaper

10. #TimeToDoBig
Enterprise benefits of SaaS
10
SaaS offers both Enterprises and SMB’s diverse benefits
On demand- self service
Location independent
resource pooling
No hardware installations
or maintenance concerns
Easy of
set-up &
use
Scalability
Cost
savings
Efficiency
Accessibility
No operational
hassles
Always available.
Anywhere, Anytime,
Any device
Quicker updates
compared to legacy
model
Pay as you use/
Capex to Opex
Model
Better disaster recovery
and business continuity
Source: Frost & Sullivan analysis, TTBS
Whitepaper

11. #TimeToDoBig
11
Poll Question 1: What would be your primary driver to adopt SaaS solution? [Single choice]
a. Cost savings
b. Operational Efficiency
c. Better Accessibility and Employee Productivity
d. Business Scalability
e. Better Disaster Recovery and Business continuity

12. #TimeToDoBig
SAAS – GAME CHANGER FOR SMB’S

13. #TimeToDoBig
How can SaaS be a game changer for SMB’s
13
Legacy On-Premise Model SaaS
Hardware
Software and Hardware reside at
customer location
Software and Hardware reside at
the vendors premise
In-House staff In-House IT experts needed Non experts can implement
On-going
maintenance
Customers responsibility Vendors responsibility
Implementation
time
Possibly months Days
Costs High upfront capital costs Pay as you go fee structure
Upgrades Paid and sporadic Free and On-going
Customizable Highly customizable
Point to Click customization for
SMB’s
Remote Access Works best inside company network
Accessible via Internet on all
browsers
Mobile Access Not typically Access via Mobile Browsers
Cost Advantage Benefit
Faster delivery of new
features
Enhanced
flexibility & Employee
productivity
Cut IT costs and
responsibilities
Innovation and Speed to
implementation
Increased customer
satisfaction and
competitive advantage
Source: Frost & Sullivan analysis, Accenture

14. #TimeToDoBig
Results speak for itself !
14
26%
Growth in Business by
adoption of SaaS
solutions
64%
SMB rely on cloud-based
technology to drive growth and
boost workflow efficiency3 Is Average number of
applications in use
43% Savings in the overall
Cost due to SaaS adoption
18%
Increase in repeat
customer
base
79%
Enhancement in customer
satisfaction
21%
More profitable than their peers
who do not use Cloud SaaS
solutions
Source: F&S Cloud survey, FunnelCRM
23%
of inbound market leads never
convert without a CRM
80%of leads are never followed up
because of poor documentation
60%of sales people’s time is wasted
on the admin and manual tasks.

15. #TimeToDoBig
Top SMB Apps & Workloads on cloud globally
15
Social Gaming
Test & Dev
Media streaming
E-commerce
Blogs
Communication
HR
Collaboration
CRM
ERP
Mobile Phone
Time Management
Source: Frost & Sullivan analysis

16. #TimeToDoBig
Poll Question 2: What are the key challenges preventing you from adopting SaaS based cloud solutions?
[Multiple Choice]
a. Security concerns
b. Vendor lock-in
c. Integration issues
d. Reliability concerns
e. Lack of knowledge and expertise on SaaS
16

17. #TimeToDoBig
Challenges in the path of Enterprise SaaS adoption
17
SECURITY & RELIABILITY
CONCERNS
PERMANENT INTERNET
CONNECTION
LACK OF INTEGRATION
SUPPORT
VENDOR LOCK
IN
1
2
3
4
5
LESS
CUSTOMIZATION
Source: Frost & Sullivan analysis

18. #TimeToDoBig
Things to consider while selecting a SaaS vendor
Service Level
Agreements
If a vendor doesn’t include
specific SLAs in their standard
contract, negotiate your
preferences and make sure
they’re added before signing on.
Look for
Experience
Service Providers with ample
experience are the best
potential partners you can find,
as they provide stability and
confidence to their partners.
Security and
compliance
Any time you’re releasing
data—especially data to be
stored and maintained on a
cloud provider’s site—security
and compliance need to be top
of mind
Pricing Models
You will have to evaluate the
pricing models of the SaaS
service, vendor should have
diverse pricing models to suit
your specific needs
Integration with Other
services
Most reputable and mature SaaS
providers offer great APIs and
integrations with common productivity
and office applications.
18 Source: Frost & Sullivan analysis

19. #TimeToDoBig
Evolution of Telco as SaaS providers
19
Telco’s have started offering
SaaS offerings
bundled with connectivity which
is a lucrative proposition for SMB’s
SME Customers need consultation
for determining the right solution or
approach for migration.
SME Customers need post sales
support regarding basic troubleshooting
/ maintenance
Telco’s established strengths in data
networks, customer relationships and
bandwidth provisioning which help
them to provide especially compelling
cloud solutions
Customers are spread
across different
regions and not just
limited to Tier 1 towns –
have limited options
Customer need not manage
multiple relationships and
this reduces operational and
Billing hassles
Telco’s have the right cloud DNA
Source: Frost & Sullivan analysis, Accenture

20. #TimeToDoBig
CASE STUDY

21. #TimeToDoBig
SaaS Case Study: Document Management System (BFSI)
21
• An emerging
Banking and
Financial institution
COMPANY
• Faced problems of
managing the documents
that were submitted by
customers taking loans.
• Made physical storage
difficult increasing
overheads
• Chances of documents
being lost or misplaced
• Not able to answer
customers queries in time
which resulted in lower
customer satisfaction.
BUSINESS
PROBLEM
Objective: Streamline the
processes to improve the
productivity of business’
digitally.
Solution: Customer
adopted a Document
Management system
(SaaS) Solution from a
Communication Service
Provider
OBJECTIVE
AND SOLUTION
 Reduced turnaround
time on queries
 Increased customer
satisfaction
 Reduced Overheads
 Enhanced security
through right based
access
 34% Cost savings
RESULT
Source: Frost & Sullivan analysis

22. #TimeToDoBig
SaaS CRM Case Study: Travel Industry (Service)
22
• A start-up in travel
industry that
specializes in putting
together exceptional,
boundary-pushing trips
around the India sub-
continent.
COMPANY
• As this start-up was
expanding and scaling up
its operations; the
company was suffering
from implementation
delays and subsequently
loss of productivity and
efficiency. Managing
customer queries was also
becoming a challenge.
BUSINESS
PROBLEM
Solution: The company
adopted a SaaS Customer
Relationship Management
(CRM) solution to
streamline their
operations, sales process
and customer servicing
SOLUTION
 Streamlined its
operations & sales
 Sales growth by almost
21%
 Improvement in queries
turn-around time
 Improvement in CSAT
index
 16% growth in repeat
business
RESULT
Source: Frost & Sullivan analysis

23. #TimeToDoBig
Conclusion
23
02
03
04
05
06
01
Key-
Takeaways
PLANNING IS IMPORTANT
planning and architecture work needs
to be done before going for a solution,
make sure that your network can
handle the increased traffic and load
SAAS NO LONGER AN EXPERIEMENT
adoption of SaaS is no longer an
experimental proposition, but for most
businesses, it has emerged as a feasible
weapon in the strategic quiver
SAAS CAN BE AN EQUALIZER
FOR SMB’S
As it gives them the same
application functionality as larger
competitors, without incurring the
massive investments in technology
and resources
RIGHT PARTNER IS THE KEY
To successful transition, not just for
software delivery, but for the
business model as well.
DRIVE BUSINESS GROWTH
And reduce cost by adopting SaaS solutions,
as no large upfront license fees, especially
additional payments for maintenance and
upgrades
TELCO’S HAVE RIGHT
CLOUD DNA
Access to networks, local
presence, knowledge and skills;
and an existing billing
relationship
Source: Frost & Sullivan analysis, SAP Blogs

24. Connectivity Security Solutions Collaboration Cloud and SaaS Marketing Solutions IoT Solutions
#TimeToDoBig
Questions?
#

25. Thank you!
#TimeToDoBig
|