For Better or For Worse- Utilizing Your Multi-Media Platform

1. OR W0RSE?
For Better,
Do You Use your Multi-Media Platforms
(Credit:John Smith and Mary Lupita via Google Images)
(Credit: ectimes.org)

2. “ITS NO SECRET THAT THE SOCIAL MEDIA-
GLOBAL, OPEN TRANSPORT, NON-HIERARCHICAL,
INTERACTIVE AND REAL TIME- ARE CHANGING CONSUMER
BEHAVIOUR AND WORKPLACE EXPECTATIONS” (DUTTA 2)
(Credit: Alder Technology via Google Images)

3. Essentially, the internet is your
own personal playground.
Social media platforms allow for individuals
to start from “relative obscurity, [and use] a
low-cost, accessible, no-barriers-to-enter
platform [and] become, for lack of a better
word, famous” (Dutta 2)
(Credit: ericcote via iStock)

4. However,
perhaps fame
is not the
goal. Due to
the fact,
social media
can exist
throughout
many media
platforms, it
can be
utilized by
the everyday
person for a
variety
reasons
(Dutta 2).
(Credit: Steve Taylor via Flickr)

5. An individual’s personal platform and online
presence is becoming essential, especially for
millennials (Payne 1).
➤ What you post
➤ how you communicate
➤ and who you communicate with
can be personal or professional, quantified or
watched (Alter 1), and for an individual or
business (Dutta 2).
TARYN CATES
KINGSTON
WWW.TWITTER.COM/TARYN-CATES
FILM240 @ QUEEN’S UNIVERSITY
(Credit: glennw vis Google Images)

6. “VIRTUALLY EVERYONE HAS HEARD OF SUCH GLOBAL
PLATFORMS AS FACEBOOK, YOUTUBE AND TWITTER” (DUTTA 2)
However, an individuals
social presence can
exist in other ways
besides social media.
are all part of a larger
multi-media platform.
EMAIL ACCOUNTS
SUBSCRIPTIONS
APPLE IDENTIFICATION
DATING PROFILES,
EVEN E-BOOK ACCOUNTS
(Credit:The Ultimate Cuff via Pintrest)

7. “
-Alexandra Alter
For centuries, reading has largely been a solitary
and private act, an intimate exchange between the
reader and the words on the page. But the rise of
digital books has prompted a profound shift in the
way we read, transforming the activity into
something measurable and quasi-public
(Credit: Kasey Specian via Flickr)

8. What people read, how far they get, how long it took them is recorded
and quantified— “Kindle users sign an agreement granting the
company permission to store information from the device” (Alter 1)
(Credit: Tom Whiting via Flickr)

9. This allows for Kindle, Amazon,
Apple and Google to take that
information and use it to
recommend similar novels to the
account (Alter 1), which in turn
makes them more money.
Credit: digiday.com)

10. SO, WHY DO SO MANY PEOPLE USE
SOCIAL MEDIA?
(Credit: S&S Online Marketing via Flickr)

11. FIRSTLY, OUT OF
CONVENIENCE.
Regarding one’s e-book profile, it is easier to travel with an e-reader
containing hundreds of books than it is to bring hard copies. As well
as, through your account it is usually cheaper (Alter 1)
(Credit: Uber via Google Images)

12. ADDITIONALLY, IT IS AN EASIER WAY TO CONNECT PEOPLE WITH
EMPLOYMENT OPPORTUNITIES, THROUGH ACCOUNTS LIKE INDEED,
LINKEDIN AND OTHER JOB-POSTING BOARDS (DUTTA 3).
LinkedIn is known as a
place for job seekers to
find employment and for
entrepreneurs to raise
funds” (Dutta 3).
(Credit: Izabela Haber via Getty Images)

13. SECONDLY, IT IS ACCESS TO AN ABUNDANCE OF
INFORMATION (MATRIX 8)
For all generations, for many reasons (Matrix 6). Either by reading
news articles posted on Facebook, other’s blog posts regarding
their opinion, or by posting a survey or blog post yourself.
(Credit: Gail Manza via Google Images)

14. Finally, it allows for people to “engage with an array of
contacts—both internal and external—in order to
strengthen and leverage relationships” (Dutta 2)
(Credit: Tag Design via Google Images)

15. This is can be utilized through platforms
such as Facebook and Skype to connect
with distant family members(Matrix 20),
business contacts, High-school friends, or
ones children at Queen’s.
(Credit: Queen’s University)

16. “Thus, although social networking cites have been
recognized as useful channels for relationships
management, inappropriate or conventional strategies can
ignite social media crises” (Larissa & Theunissen 101).
Therefore, when creating your social media platform, it is
essential that the individual is aware of the risks.
(Credit: Cybercaution)

17. SUCH AS THE RISKS INVOLVING YOUR OWN SOCIAL
MEDIA STRATEGY:
o Managing the line between your personal and
professional spaces, should your colleagues be on your
Facebook? (Dutta 3&4)
o Managing intellectual capital – “corporate
communications and legal departments tend to worry about
employees who are active online” (Dutta 5)
o Managing your progress— “the success of your social
media strategy will depend on your resources and the
quality and authenticity of your message?” (Dutta 5)
How do you measure that
successes? Do you do it based
upon the number of followers
of the number of likes your
post gets?
(Credit: Aplikasi Sosial via Google Images)

18. AS WELL AS THE RISKS REGARDING
HOW- OR HOW MUCH- YOU ARE
PERSONALLY USING THE SOURCE.
All forms of media come with
constraints (Matrix 9).“The latest
figures show that Internet users
spend most of their time of social
networks.” (Larissa & Theunissen
97) “The study found that teens
who are on social media for more
than two hours a day, a full one-
quarter of students in the study,
report poor self-rated mental
health, psychological distress,
suicidal ideation or unmet need for
mental health support.” However,
this is primarily speculation;
correlation, not causation.
(Credit: Shutterstock)

19. The problem is when you
are 17 or 16 or 15, part of
your coping mechanism is
social media and it is very
difficult to uncouple
those things.
- Greg McGillis
“
”
It becomes highly addictive, and users become increasingly
easy to manipulate, vice versa. “In other words, social media
could be part of the problem or part of the solution - or maybe
both” (Payne 1)
(Credit: Crime Stoppers)

20. The strengthening and
leveraging relationships, as
aforementioned, is another
one of the many reasons that
social media can also be
incredibly hazardous. “No one
should assume that a private
social media presence will
stay that way” (Dutta 5).
(Credit: Vena via Google Images)

21. EVERYTHING UTILIZED ONLINE
CONSEQUENTLY HAS AN ATTACHED RISK
If people are not careful about what they post online or who
they communicate with, they risk being easily deceived.
(Credit: Independent Woman’s Forum)
(Credit: itlaoyou-com)

22. “Concerns about online deception are as old
as the Internet itself. These concerns stem
from the disembodied nature of online
communication, which allows people to
interact in the absence of the physical self
and primarily through textual
means.” (Catalina & Hancock 78)
(Credit: Careertechz via Google Images)

23. This deception can entail minor details
about a person, their name, when or
where they are, or their age while creating
an online profile. However, it can also be
as extreme as a falsified person.
“Online dating profiles are written under
conditions of editalibilty and synchronicity, which
allows daters a high degree of control over what
they say” (Catalina & Hancock 81) Meaning, that
an individual’s online presence makes them prone
to deception as it is easier to communicate through
a carefully constructed profile than through a real-
life conversation.
(Credit:Liam Goodwin via Google Images)

24. “Deception is an important resource
for self-presentation” (Catalina &
Hancock 94). Regardless of who you
are, online you can be confident,
compassionate, and collected, or
anything else you want to be.
(Credit: Fotolia.de)

25. THE SOLUTION IS NOT TO CEASE YOUR ONLINE PRESENCE
ALL TOGETHER, AS FOR MANY IT IS IMPOSSIBLE DUE TO HOW
PIVOTAL THE MEDIA IS IN OUR SOCIETY, BUT RATHER FOR THE
INDIVIDUAL TO BE AWARE OF THE RISKS PRESENT, AND
RESPOND ACCORDINGLY.
(Credit: Tara Janarnu via Google Images)

26. WORKS CITED
Alter, Alexandra. ““You’re E-Book Is Reading You”. The Wall Street Journal (2012): 1.
Dutta, Soumitra. "What’s your personal social media strategy." Harvard business review
88.11 (2010): 1-5.
Matrix, Sindeyeve. “Media use Patterns and connected lifestyles” Module 1, Lecture 02. 09
January 2017, Online: 1- 21.
Ott, Larissa, and Petra Theunissen. "Reputations at risk: Engagement during social media
crises." Public Relations Review 41.1 (2015): 97-102.
Payne, Elizabeth. “Study Links Poor Teen Mental Heath to Social Media Use” Ottawa
Citizen (2015): 1.
Toma, Catalina L., and Jeffrey T. Hancock. "What lies beneath: The linguistic traces of
deception in online dating profiles." Journal of Communication 62.1 (2012): 78-97.