It starts with 'product vision'

1. It starts with
'Product
Vision'

2. Make your vision so clear that your
fears become irrelevant!
- Anonymous

3. ● Who are the target customers?
● Which customer needs will our product address?
● What are the critical success factors/features/ attributes in the
product?
● What are the USPs and the similarities of our product when compared
with competitors and our own products?
● What is the target timeframe and budget to develop and launch the
product?
What we need to know in making an effective product vision?

4. ● End users
● Sales & Marketing
● Finance
● Business stakeholders
● Technology
● Product champions/ SMEs
You can’t make it without them..

5. What is Elevator pitch?
- If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein
For Bangaloreans affected by lockdown
Who are stay in red zone
(service name) Hum hai na! is a home delivery service
in Bangalore, India
that offers essentials like liquor & cigarettes on MRP
Unlike local pan-shops, grocery stories
the service offers delivery at society gate with social distancing & a free
herbal tea detox mixture
Target Customer
Their Need
Market category
Target location
Key benefit
Competition
Unique
differentiator
Check with your team if you all are on same elevator?

6. THANK YOU
www.Benzne.com
Anuj M Ojha