1. Business InsiderAGSC 229
Mr. Boutrous Madani
Group 3
Tarek Amro
Hani Mdeihli
Zeinab Zein
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2. Outline
• Introduction
• History
• Mission and Vision
• Products
• Positioning
• Market
• Competition
• Beesline the Shop
• SWOT Analysis
• Future of Beesline
• Conclusion 2

3. Beesline
• A 20 year old cosmeceutical company established in 1993
• A subsidiary of Natural SARL with testing labs in France in
which expert dermatologists create formulas based on natural
ingredients
• Local factory is located in Bchamoun Industrial Park
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4. History
• The idea of Beesline started in 1993 when an AUB chemistry
graduate and his sister, a PhD in Pharmaceutical studies,
began mixing creams in a small family apartment.
• In 1994, the famous beeswax Lip Care was born and found
instant success.
• By 1998, Beesline went from its first few products to a whole
new lines of care.
• In 2000, a state-of-the art R&D department was established.
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5. Mission and Vision
• Beesline’s Mission:
“To propose the highest quality care, to solve the most difficult
skin problems, by offering different product lines for every
type of skin or needed results.” (Beesline.com)
• Beesline’s Vision:
“To become an international brand and to compete with other
brands in the industry” (Sabahji)
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6. Products
• Natural products
from head to toe
• Free of paraben,
silicon and paraffin
• Based on plant
extracts and
apitherapy, tested by
dermatologists in
French laboratories
• Suit all kinds of
people 6

7. Types of Products
• Today Beesline have over
95 different product
under 13 categories:
- General Care
- Whitening
- Express Masks
- Body Care
- Sun Care
- Oily Skin
- Hygienic
- Feminine Hygiene
- Senso Therapy
- Hair
- Hot Spot
- Baby Care 7

8. Positioning
• In a niche market, Beesline offers products that other
companies can’t offer
• 100% natural and edible ingredients with no preservatives and
no animal testing
• Nowadays, more and more people are demanding for natural
products
• Products for the 5 senses
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9. Market
• Beesline targets the middle and upper class customers since
its products aren’t cheap however they are relatively cheaper
than some of the competitions’ products.
• Beesline exports to Oman, KSA, UAE, and Bahrain that net
about 60% of its profits.
• Distributes its products to pharmacies, beauty salons, spas
and other boutiques.
• Sells its products in their own new retail shop in Ras Beirut
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10. Competition
• Beesline has many seasoned competitors who have been in
the market for over 50 years:
• L’Oreal
• Lancaster
• Yves Rocher
• Nivea
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11. Beesline the Shop
• Beesline opened its own
boutique and spa space in Ras
Beirut in which customers are
welcome to test and buy
Beesline’s natural products.
• This venture increases
Beesline’s visibility and thus
customer base to increase
sales.
• Beesline builds customer
relationships with its clients
which increases their customer
lifetime value. 11

12. Ads and Sponsoring
• Street Billboards
• Radio
• Advertising in the most
popular magazines, by
putting free samples
• Sponsoring Events (AUB’s
annual Honey Day)
• Advanced and easy to
access website, with a
section for comments and
feedbacks from customers
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13. SWOT Analysis
Strengths
• 100% natural and 0% preservative or additives
• 3 year shelf life
• Various product lines
• Beneficial effects of the natural ingredients
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14. SWOT Analysis
Weaknesses
• Low profile and weak marketing
• Not well known due to poor customer relationship
• Still a weak brand
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15. SWOT Analysis
Opportunities
• High demand for cosmetics
products in Lebanon
• New innovation and
products - give the
opportunity to promote
new lines of products
• Brand - will have a short-
term positive impact in
which companies will want
to compete together
• International markets to
increase sales and exports 15

16. SWOT Analysis
Threats
• Bad economy
• Giant competitors (luxurious
brand) available long time ago
with good reputation.
• Small market with many
competitors
• Appearance mentality that
promotes the way we look in
the society gives luxurious
brands an opportunity to gain
more market share
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17. Future of Beesline
• Beesline continues to expand and develop its R&D and
Marketing departments.
• Beesline will attempt to enter international market further
down the line to countries other than Gulf countries.
• They believe, they have the potential of becoming an
international brand
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18. Conclusion
• Beesline have a wide range of products for all ages
• Beesline mainly see the gulf region as a potential market
• Beesline believes that it can one day become an international
brand
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19. References
• - Contact: Antoine Sabahji - Marketing Manager at Beesline.
Phone Number: 03-601920 & 05-807870(1)
• - www.beesline.com
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20. Thank you for listening! 
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