Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Dailyhunt Media Deck - June 19'
1.
2.
3. EVERYDAY WE ARE
ACCESSED FROM
95%+PINCODES OF INDIA
188+
MnMONTHLY
ACTIVE
USERS
40+
MnDAILY
ACTIVE
USERS
DAILYHUNT REACHES
ACROSS THE LENGTH
AND BREADTH OF
INDIA
Source: Internal Analytics*Dailyhunt Reach Numbers
4. DAILYHUNT
IS THE FASTEST
GROWING REGIONAL
CONTENT PLATFORM
IN INDIA!
WE ARE ADDING
12-20MnNET NEW
MONTHLY ACTIVE USERS MARCH-19 JUNE-19 DECEMBER-19 MARCH-20
150Mn
175Mn
250Mn
300Mn
Source: Internal Analytics
5. INDIA’S
LARGEST
REGIONAL
PLATFORM
EVERYDAY WE SERVE
More Than
Articles, Videos, Infographs and so much more!
2.5 LAC articles and videos consumed per day
100,000+ NEW
From Over
Content Partners Across Genres
3000+
Source: Internal Analytics
7. ORIGINALS
√ Commissioning original shows
local series
√ Multiple genres – lifestyle,
entertainment, comedy, drama,
horror etc.
√ Multiple formats – talk shows,
stand-up, debates, interviews, etc.
EXCLUSIVES
√ 10x more premium, 4k exclusive
content deals
√ Digital premier exclusively on
Dailyhunt
HYPERLOCAL
300+ Districts
1.5mn clips per yr
TODAY
ASPIRATION
600+ Districts
5mn clips per yr
Stringer network providing
local, brand–safe content
TODAY
10,000+ Stringers
ASPIRATION
50,000+ Stringers
The largest news producer
DAILYHUNT
ORIGINALS,
EXCLUSIVE
PARTNERSHIPS
MANY MORE...
8. ...ACROSS VARIOUS
TOPICS AND
LOCATIONS...
FOLLOW THE TOPICS BASIS
YOUR INTERESTS
ADD YOUR PREFERRED
LOCATIONS FOR LOCAL
NEWS
...STRUCTURED AND PRESENTED
THROUGH INTERACTIVE AND
ENGAGING LAYOUTS...
10. ...SERVED
WITH A DEEP
INTERPLAY OF
AI AND
MACHINE
LEARNING...
Custom Newsfeed Custom Notifications
UNIVERSE
OF
CONTENT
OPEN RATE
OF MORE
THAN 10% FOR
NOTIFICATIONS
ACROSS GENRES
BEHAVIOURAL
MODELING
PAST CONSUMPTION HISTORY
TIME SPENT IN
DIFFERENT GENRES
13. WHAT COMSCORE HAS TO
SAY ABOUT DAILYHUNT?
• PAGE VIEWS PER VISITOR NEXT
ONLY TO GOOGLE IN THE TOP 100
• HIGHEST PAGES VIEWED PER VISIT
• HIGHEST TIME SPENT PER VISIT
• HIGHEST TIME SPENT PER VISITOR
• NEWS APP WITH
HIGHEST REACH
• THE ONLY NEWS APP IN
THE TOP 50
• DAILYHUNT TOPS THE
COMBINED REACH OF ITS 6
COMPETITORS
60
50
40
30
20
10
0
Dailyhunt The next 6 aggregators
Comscore MMX Multi-Platform – India, December 2018
( BRIEFING, NEWSPOINT,
INSHORTS, UC NEWS,
NEWS DOG, FLIPBOARD )
14. AVERAGE USER
SPENDS ALMOST AS
MUCH TIME ON
DAILYHUNT THAN
THE NEXT 6 NEWS
ENTITIES COMBINED
102
Minutes per visitor
104
Dailyhunt The next 6
15. Source: Google Analytics
Source: Google Analytics
V/S
4:00 am 8:00 am 12:00 pm 4:00 pm 10:00 pm
USERS
2 MN
452 K
USERS
NoofUsers
2019 Content Consumption starts early morning 4 AM
onwards. Content Primarily consumed on Horoscope,
Headlines, Breaking news, Local News
4:00 am 8:00 am 12:00 pm 4:00 pm 10:00 pm
Organic and Notification led
engagement on genres such as
Entertainment, Movies and Business
Prime Time Consumption on
topics such as Sports, Local
News, Lifestyle, Politics
USERS
1.5 MN155 K
USERS
NoofUsers
2018
DAILYHUNT
USER’S
BEHAVIOUR
OVER THE DAY
( Month on Month increase
in concurrency throughout
the day with an improvised
personal feed and
notifications)
17. HIT THE BULLS EYE
LEVERAGE OUR HIGHLY
ADVANCED TARGETING
CAPABILITIES
PINCODE TARGETING
APP LEVEL TARGETING
COMMUNICATE WITH USERS IN THEIR PREFERRED LANGUAGE
CONTEXTUAL AD PLACEMENTS
DEMOGRAPHICS (AGE,GENDER)
GENRE AND TOPICAL INTERESTS
20. • Auto Play Video
• TVC and Video Placements as Video Cards and
Pre-Rolls
• Branded Content Experts and Inhouse Creative
Studio to deliver on the Original Campaign ideas
across VIDEO FORMATS
VIDEO FORMATS
21. PRE ROLLS
MID ROLLS
OUTSTREAM ADS PRE ROLLS MID ROLLS
22. RAPID POLLSRAPID POLLS
Brief
• To be done by the
sales team member
• Could be Dailyhunt or
PGA Labs
• PGA Labs will have
a ‘Product specialist’
available for
requirement gathering
• Sampling plan and
questions designed by
PGA Labs Products
team
• DH will carve out a
sample from the user
base
• Appropriate
notifications, in-content
banner windows or
separate Polls section
to be created by DH
• AI-based data
Validation and QC
(through callbacks) by
PGA Labs
• ‘Daily’ progress report
to be sent to the client
• Raw data file (Excel)
• Insights generated on a
PPT
Requirement
gathering
Survey design
Sampling Plan
Respondent Panel and
Survey administration
Data validation
and QC
Analysis and Report
creation
RAPID POLLS
23. CONTENT
CAPABILITIES
1000+ TEAM
• NEWS ARTICLES
• LIVE UPDATES
• ADVERTORIALS
• TRANSLATION AND TRANSLITERATION
• VIDEO CONTENT
• CUSTOM CONTENT
EDITORS INFLUENCERS
SUBJECT MATTER
EXPERTS
CITIZEN
JOURNALIST, ICC,
STUDENTS,
HOMEMAKERS,
ACADEMIA...
FREELANCERS
STRINGERS
24. • THEMATIC CONTENT FROM IN-HOUSE EXPERTS
• INFOGRAPHICS
• VIDEO ARTICLES
• POLLS
• FACTOIDS
• LISTICLES
ORIGINAL CONTENT
FORMATS
UTILISE OUR SUPERIOR
CONTENT- SURFACING ALGORITHM FOR
ENHANCED DISCOVERABILITY
Factoid
Polls
Infographics
25. In-menu Integration- Custom topics basis brand brief
PRODUCT
INTEGRATION
• Brand Story- Multi layered full page Interactive ads
• Page Inserts- GIF and Interactive
• Interactive Polls- Polls across formats (Standard Banners, PGI)
DISPLAY
INNOVATIONS
Page Inserts
Rich Media
Standard Banners
26. • REACH MAXIMISERS
• HOME PAGE FIRST SCREEN
• HOME PAGE AD UNITS
MANY MORE
IMPACT BUYS
ON DAILYHUNT
27. HOW DAILYHUNT CAN
HELP YOU WITH YOUR
MARKETING OBJECTIVES
PRODUCT LAUNCHES
EVENT SPONSORSHIPS FOR DEEPER BRAND ASSOCIATION
REACH AND FREQUENCY PLANS FOR TARGETED AUDIENCE
BRANDING
OFFERS+SALES
CUSTOM INNOVATIONS
28. AUTO
AUTO ECOM BFSI MOBILE HANDSET FMCG
ECOM BFSI MOBILE
HANDSET
FMCG
ACROSS CATEGORIES, BRANDS AND
CAMPAIGN OBJECTIVES.
WE HAVE DONE IT ALL!
Many Many More
30. PERSONALIZED
PLAYLIST
Users can make there own
playlist basis the region and
publisher preference topped
up with a CUSTOMISED
“FOR YOU” feed basis the
consumption history.
POLLS
Make your opinion count for
through Polls on Politics, Finance,
Sports and much more!
TICKER
Customised Live Ticker to ensure
you don’t Miss out on the Breaking
News!
LIVE
DHTV FEATURES
31.
32. LARGEST EVER INDEPENDENT
POLITICAL SURVEY CONDUCTED IN THE COUNTRY
#DailyhuntTRUSToftheNATION
Total Unique Responses
From India
INFLUENCER OF
THE YEAR 2018
Industry reaffirms our belief towards
creating a new Digital Bharat. Dailyhunt
recognized by exchange4media with
‘Influencer of the year award’.
WE’RE JUST
GETTING STARTED!
DAILYHUNT
WINS THE
BEST DIGITAL
ACTIVATION
AWARD FOR
LEVER AYUSHThe Launch of the election campaign
#KhudKiSochBanao
700 billboards, 43 radio stations
(both FM and AIR) in the 5 states
that had assembly elections,
DAILYHUNT’S
VIRAL MARKETING CAMPAIGN
33. BHARAT WAS
ON DAILYHUNT
THIS ELECTIONS
RESULTS DAY
23RD
MAY
HOW WE HAVE
GROWNFROM LAST
ELECTIONS (DEC’18)
88% 47% 101%
DAILY ACTIVE
USERS
PAGE VIEWS SHARES
2X VIDEO PLAYS
3X VIDEO PLAY TIME
75+ MILLION
INDIANS FROM 95% OF PINCODES
ACROSS14 INDIC LANGUAGES
VISITED DAILYHUNT
42+ MILLION
MINUTES OF VIDEO
PLAYS
SHARED RESULTS
3.5+ MILLION
TIMES
1.5+ BILLION
PAGE VIEWS
34. REACH OUT TO THE MOST ENGAGED
AUDIENCE IN INDIA, IN THEIR OWN LANGUAGE WITH
