Our CEO Ash Kumar has put together 10 best practices for Mobile Marketing.

1. Ash Kumar
Co-Founder & CEO, TapSense

2. You Are In Good Company

3. Mobile websites are great.
But having an app is even better for mobile shopping.
85% of consumers favor apps over
mobile websites.
1. More convenient (55%)
1. Faster (48%)
1. Easier to browse (40%)
Compuware Survey – (March 2013)

4. You only need to support the iPhone and iPad.
Android is a “nice to have.”
41% of iOS users earn over $100K annually vs.
24% of Android users.
ComScore – (March 2013)
80% of all ecommerce transaction are on iOS.
TapSense – (Aug 2013)

5. Use high quality images and information on your
App Store landing page.

6. The mobile marketing KPIs that actually matter
are Cost Per Download, Cost Per Visit, Cost
Per Acquisition, and Life Time Value.
Benchmarks from across TapSense platform:
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CPD average: $2.52
CPV average: $0.13
CPA average: $5.16
LTV average: $16.07
TapSense – (June 2013)

7. Maximize your free channels before moving to
paid channels.
M-web to app conversion rate average 40%.
TapSense – (June 2013)

8. Email is an effective mobile marketing channel,
and its popularity is increasing.
44% of email is now opened on a mobile device.
Litmus – “Email Analytics” (June 2013)

9. Get a mobile marketing platform that performs
source attribution and de-duplication.
Up to 25% of downloads claimed by paid advertising
come from accidental clicks.
TapSense – (June 2013)

10. Create a large volume of creative and ruthlessly
A/B test to get best results.

11. Use data visualization to understand how users
monetize over time.
Cohort Analysis: A form of data analysis that
follows a group of users who share a common
characteristic over a certain period of time.

12. Use cohort analysis with source attribution to
discover best performing marketing channels
and strategies
In app m-commerce LTV at 8 weeks is 2-3X the first week
since user registered.
TapSense – (June 2013)

13. Thank you!
My Contact:
Ash Kumar
ash@tapsense.com