SlideShare uma empresa Scribd logo
1 de 12
Mobile Retail Best Practices
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Product
Go Native and Build a Highly Responsive App
Many notable hybrid HTML5 apps have gone native including
both Facebook and LinkedIn. Why? The performance of a
native app is significantly faster and you can do more with the
user experience.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Product
Optimize Your App Store Page With High
Quality Photos and SEO
Use high quality screen captures of your app. The app store
landing page in iTunes is very visual and the screen captures
really need to sell your app instantly.
Improving the description copy to cover key search terms is
also important to improve rank and help ensure your app is
categorized properly.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Product
Have a Bar Code Scanner Tool Built Directly
Into Your App For Ease of Use by Consumers
Building a bar code scanner directly into your app is great way
to help consumers find what they need easily.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Product
Use High Quality Product Pictures That Let
Users Scale and Zoom
Customers what to see the product details up close. Using high
quality photos that allow them to zoom in and scale, let me
examine the product closely. Adding hot spots to easily zoom
into key points of interest is another great approach.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Product
Use a Measurement and Reporting Package to
Analyze and Optimize the Product Experience
Measurement and reporting tools enable a data
driven approach to app user experience design.
For example with TapSense you can measure:
• Customer Life Time Value and Revenue
• Registrations by Channel
• Purchases from App Downloads
• And much more…
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Marketing
Identify Your Customer Target and Audience
Key Product Segments
Understanding your customer target and key audience
segments is the first step. Some mobile retailers are very
focused while other have a broader audience.
Retailer Positioning Target Segments
Gilt High End Retail Professional Women Urban Women
Zulily Specialty Retailer Mothers Women
Target Mass Retail General Audience Suburban Families
Walmart Mass Retail General Audience Rural Families
Once you have this ]framework in place, your team can make
better decision on what media to buy and how to message to
your customers.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Marketing
Define Your Marketing Goals and KPIs
Developing and managing to KPIs is helps marketers stay
focused and on track. Most retailers have very straightforward
KPIs based on clear revenue targets and goals.
KPI Example KPI Target Example
App Store Rank Top 25 in Lifestyle
Monthly # of Downloads 25,000 to 100,000
Conversion Rate 15% to 30%
ROI for Marketing 70% Return in 3 Weeks
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Marketing
Update Your Advertising Creative Often
In digital media producing a high volume of creative is more
beneficial than developing very few high quality ads. Having a
large variety of allows marketers to optimize refine through a
Darwin like evolutionary approach.
Most system auto-optimize creative and favor what’s work.
Marketers simply need to prune the low performers and refine
the high performers.
www.tapsense.com info@tapsense.ocm
Mobile Retail Best Practices: Marketing
Plan for Seasonality to Take Advantage of Big
Shopping Holidays Like Black Friday
Retailers should take maximum advantage of the mobile
channel during Black Friday, by maximizing app installs
two weeks prior. Having a bit bump in install can help
direct traffic through:
• Unique mapping features to direct them to the store
• Carefully times push notifications
• Mobile optimized email that deep links into the app
Black Friday 2011: 24 percent of consumers used a
mobile device to visit a retailer’s site - IBM
www.tapsense.com | info@tapsense.ocm
About TapSense
TapSense: Measure Everything and Prove Your
App Marketing Works
TapSense is a mobile app marketing platform that provides unbiased third party measurement of app downloads across free
and paid channels. Through a single dashboard, app marketers can manage and optimize mobile campaigns across
hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator,
Amazon and eBay.
TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms,
Ron Conway's SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.
www.tapsense.com | info@tapsense.ocm
About TapSense
About the Author
Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in
digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile
events including Business Insider's Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev
Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global
Marketing for InMobi, the largest independent mobile ad network.

Mais conteúdo relacionado

Mais de AdRoll

14 Great Quotes by Richard Branson
14 Great Quotes by Richard Branson14 Great Quotes by Richard Branson
14 Great Quotes by Richard Branson
AdRoll
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
AdRoll
 
How to Create a Killer Blog Post
How to Create a Killer Blog PostHow to Create a Killer Blog Post
How to Create a Killer Blog Post
AdRoll
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
AdRoll
 
Mobile Marketing 2013
Mobile Marketing 2013Mobile Marketing 2013
Mobile Marketing 2013
AdRoll
 
Infographic Mobility 3
Infographic Mobility 3Infographic Mobility 3
Infographic Mobility 3
AdRoll
 
Mobile 2013 Infographic
Mobile 2013 InfographicMobile 2013 Infographic
Mobile 2013 Infographic
AdRoll
 
Twitter Marketing Infographic
Twitter Marketing InfographicTwitter Marketing Infographic
Twitter Marketing Infographic
AdRoll
 
Stumbleupon Infographic
Stumbleupon InfographicStumbleupon Infographic
Stumbleupon Infographic
AdRoll
 
Seo and Content Infographic
Seo and Content InfographicSeo and Content Infographic
Seo and Content Infographic
AdRoll
 
Obsessed With Facebook
Obsessed With FacebookObsessed With Facebook
Obsessed With Facebook
AdRoll
 
Linked in Marketing
Linked in MarketingLinked in Marketing
Linked in Marketing
AdRoll
 
Inbound Marketing Infographic
Inbound Marketing InfographicInbound Marketing Infographic
Inbound Marketing Infographic
AdRoll
 
Google+ Facts and Figures
Google+ Facts and FiguresGoogle+ Facts and Figures
Google+ Facts and Figures
AdRoll
 
Content Marketing Infographic
Content Marketing InfographicContent Marketing Infographic
Content Marketing Infographic
AdRoll
 
You Tube Infographic
You Tube InfographicYou Tube Infographic
You Tube Infographic
AdRoll
 

Mais de AdRoll (20)

14 Great Quotes by Richard Branson
14 Great Quotes by Richard Branson14 Great Quotes by Richard Branson
14 Great Quotes by Richard Branson
 
20 Greatest Marketing Quotes
20 Greatest Marketing Quotes20 Greatest Marketing Quotes
20 Greatest Marketing Quotes
 
B2B Content Marketing
B2B Content MarketingB2B Content Marketing
B2B Content Marketing
 
How to Create a Killer Blog Post
How to Create a Killer Blog PostHow to Create a Killer Blog Post
How to Create a Killer Blog Post
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
 
Mobile Marketing 2013
Mobile Marketing 2013Mobile Marketing 2013
Mobile Marketing 2013
 
Infographic Mobility 3
Infographic Mobility 3Infographic Mobility 3
Infographic Mobility 3
 
Mobile 2013 Infographic
Mobile 2013 InfographicMobile 2013 Infographic
Mobile 2013 Infographic
 
Twitter Marketing Infographic
Twitter Marketing InfographicTwitter Marketing Infographic
Twitter Marketing Infographic
 
Stumbleupon Infographic
Stumbleupon InfographicStumbleupon Infographic
Stumbleupon Infographic
 
Seo and Content Infographic
Seo and Content InfographicSeo and Content Infographic
Seo and Content Infographic
 
Obsessed With Facebook
Obsessed With FacebookObsessed With Facebook
Obsessed With Facebook
 
Linked in Marketing
Linked in MarketingLinked in Marketing
Linked in Marketing
 
Inbound Marketing Infographic
Inbound Marketing InfographicInbound Marketing Infographic
Inbound Marketing Infographic
 
Google+ Facts and Figures
Google+ Facts and FiguresGoogle+ Facts and Figures
Google+ Facts and Figures
 
Content Marketing Infographic
Content Marketing InfographicContent Marketing Infographic
Content Marketing Infographic
 
You Tube Infographic
You Tube InfographicYou Tube Infographic
You Tube Infographic
 
Internettrends052913final 130529094939-phpapp02
Internettrends052913final 130529094939-phpapp02Internettrends052913final 130529094939-phpapp02
Internettrends052913final 130529094939-phpapp02
 
Steve Jobs - Inspirational Quotes
Steve Jobs - Inspirational QuotesSteve Jobs - Inspirational Quotes
Steve Jobs - Inspirational Quotes
 
Beyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibuBeyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibu
 

Último

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 

Último (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 

10 Best App Marketing Practices for Retailers

  • 1. Mobile Retail Best Practices
  • 2. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Go Native and Build a Highly Responsive App Many notable hybrid HTML5 apps have gone native including both Facebook and LinkedIn. Why? The performance of a native app is significantly faster and you can do more with the user experience.
  • 3. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Optimize Your App Store Page With High Quality Photos and SEO Use high quality screen captures of your app. The app store landing page in iTunes is very visual and the screen captures really need to sell your app instantly. Improving the description copy to cover key search terms is also important to improve rank and help ensure your app is categorized properly.
  • 4. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Have a Bar Code Scanner Tool Built Directly Into Your App For Ease of Use by Consumers Building a bar code scanner directly into your app is great way to help consumers find what they need easily.
  • 5. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Use High Quality Product Pictures That Let Users Scale and Zoom Customers what to see the product details up close. Using high quality photos that allow them to zoom in and scale, let me examine the product closely. Adding hot spots to easily zoom into key points of interest is another great approach.
  • 6. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Product Use a Measurement and Reporting Package to Analyze and Optimize the Product Experience Measurement and reporting tools enable a data driven approach to app user experience design. For example with TapSense you can measure: • Customer Life Time Value and Revenue • Registrations by Channel • Purchases from App Downloads • And much more…
  • 7. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Identify Your Customer Target and Audience Key Product Segments Understanding your customer target and key audience segments is the first step. Some mobile retailers are very focused while other have a broader audience. Retailer Positioning Target Segments Gilt High End Retail Professional Women Urban Women Zulily Specialty Retailer Mothers Women Target Mass Retail General Audience Suburban Families Walmart Mass Retail General Audience Rural Families Once you have this ]framework in place, your team can make better decision on what media to buy and how to message to your customers.
  • 8. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Define Your Marketing Goals and KPIs Developing and managing to KPIs is helps marketers stay focused and on track. Most retailers have very straightforward KPIs based on clear revenue targets and goals. KPI Example KPI Target Example App Store Rank Top 25 in Lifestyle Monthly # of Downloads 25,000 to 100,000 Conversion Rate 15% to 30% ROI for Marketing 70% Return in 3 Weeks
  • 9. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Update Your Advertising Creative Often In digital media producing a high volume of creative is more beneficial than developing very few high quality ads. Having a large variety of allows marketers to optimize refine through a Darwin like evolutionary approach. Most system auto-optimize creative and favor what’s work. Marketers simply need to prune the low performers and refine the high performers.
  • 10. www.tapsense.com info@tapsense.ocm Mobile Retail Best Practices: Marketing Plan for Seasonality to Take Advantage of Big Shopping Holidays Like Black Friday Retailers should take maximum advantage of the mobile channel during Black Friday, by maximizing app installs two weeks prior. Having a bit bump in install can help direct traffic through: • Unique mapping features to direct them to the store • Carefully times push notifications • Mobile optimized email that deep links into the app Black Friday 2011: 24 percent of consumers used a mobile device to visit a retailer’s site - IBM
  • 11. www.tapsense.com | info@tapsense.ocm About TapSense TapSense: Measure Everything and Prove Your App Marketing Works TapSense is a mobile app marketing platform that provides unbiased third party measurement of app downloads across free and paid channels. Through a single dashboard, app marketers can manage and optimize mobile campaigns across hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway's SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.
  • 12. www.tapsense.com | info@tapsense.ocm About TapSense About the Author Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile events including Business Insider's Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network.