SlideShare uma empresa Scribd logo
1 de 18
Spice Up Your Holiday
Campaigns with a Dash
of Influence
|
Meet Our Influencers – Laura Gallaway
Holiday Webinar October 2015
Laura Galloway
Blog: MyNewestAddiction.com
Instagram: @MyNewestAddiction
Twitter: @LauraJean396
Stacey Little
Blog: SouthernBite.com
Instagram: @SouthernBite
Twitter: @SouthernBite
Katja Presnal
Blog: SkimbacoLifestyle.com
Instagram: @Skimbaco
Twitter: @Skimbaco
|
15%
Increase of online
holiday spending in
the last year
Holiday Webinar October 2015
|
Q1.
Holiday Webinar October 2015
What do brands need to
know about planning their
holiday programs with
influencers?
|
For Brands
Holiday Webinar October 2015
• Start early
• Work with familiar influencers
• Make it authentic
|
Q2.
Holiday Webinar October 2015
What do influencers
consider when planning
for the holidays?
|
For Influencers
Holiday Webinar October 2015
• Ask: Does this fit my brand?
• Be different
• Think longtail
|
Q3.
Holiday Webinar October 2015
Do readers tell you what
they want to see and read
during this time of year?
|
Readers Driving Content
Holiday Webinar October 2015
|
Q4.
Holiday Webinar October 2015
What’s your favorite
holiday post you’ve seen
or created for your own
blog?
|
Favorite Holiday Posts
Holiday Webinar October 2015
|
Q5.
Holiday Webinar October 2015
Do you address religious
celebrations in your
content?
|
Q6.
Holiday Webinar October 2015
How do you plan for
consumer engagement
during the holidays?
|
Engagement
Holiday Webinar October 2015
Increase in:
• Page Views and MUVs
• Interactions
• Comments
• Searching
|
Q7.
Holiday Webinar October 2015
Do videos or visual
content resonate more?
|
Q8.
Holiday Webinar October 2015
Last thoughts or advice for
brands and influencers?
|Holiday Webinar October 2015
Thank You
For Questions:
rachaelc@tapinfluence.com
720-726-4074
tapinfluence.com

Mais conteúdo relacionado

Mais procurados

Mais procurados (19)

Sales is a Dirty Word
Sales is a Dirty WordSales is a Dirty Word
Sales is a Dirty Word
 
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
Social Media Case Study: Initiating Social Shopping For The Brand @home StoresSocial Media Case Study: Initiating Social Shopping For The Brand @home Stores
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
 
Digital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foeDigital DNA - Travel bloggers - friend or foe
Digital DNA - Travel bloggers - friend or foe
 
5 Tips for a Successful Social Media Strategy
5 Tips for a Successful Social Media Strategy 5 Tips for a Successful Social Media Strategy
5 Tips for a Successful Social Media Strategy
 
Site Audits with SEJ
Site Audits with SEJSite Audits with SEJ
Site Audits with SEJ
 
All your social media questions answered 7 9-14
All your social media questions answered 7 9-14All your social media questions answered 7 9-14
All your social media questions answered 7 9-14
 
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...
 
Jenn Herman - Building Your Brand with Instagram at HUG 2017
Jenn Herman - Building Your Brand with Instagram at HUG 2017Jenn Herman - Building Your Brand with Instagram at HUG 2017
Jenn Herman - Building Your Brand with Instagram at HUG 2017
 
How to plan your content marketing efforts for maximum efficiency
How to plan your content marketing efforts for maximum efficiencyHow to plan your content marketing efforts for maximum efficiency
How to plan your content marketing efforts for maximum efficiency
 
Jen spencer - Evangelizing an Inbound Culture at HUG 2017
Jen spencer - Evangelizing an Inbound Culture at HUG 2017Jen spencer - Evangelizing an Inbound Culture at HUG 2017
Jen spencer - Evangelizing an Inbound Culture at HUG 2017
 
SGA Opening Flyer
SGA Opening FlyerSGA Opening Flyer
SGA Opening Flyer
 
Chandler Oklahoma Chamber - Social Media Marketing
Chandler Oklahoma Chamber - Social Media MarketingChandler Oklahoma Chamber - Social Media Marketing
Chandler Oklahoma Chamber - Social Media Marketing
 
12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves 12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves
 
Playing Nice - How Collaborating with Others Pays Off
Playing Nice - How Collaborating with Others Pays OffPlaying Nice - How Collaborating with Others Pays Off
Playing Nice - How Collaborating with Others Pays Off
 
Website Prototype
Website PrototypeWebsite Prototype
Website Prototype
 
Optimizing Social Media Pt. 2
Optimizing Social Media Pt. 2Optimizing Social Media Pt. 2
Optimizing Social Media Pt. 2
 
Inbound Marketing for Brands - Currier Museum Slide Deck
Inbound Marketing for Brands - Currier Museum Slide DeckInbound Marketing for Brands - Currier Museum Slide Deck
Inbound Marketing for Brands - Currier Museum Slide Deck
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
5 ways to boost event marketing
5 ways to boost event marketing5 ways to boost event marketing
5 ways to boost event marketing
 

Destaque

How to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing PitchHow to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing Pitch
Rustin Banks
 

Destaque (9)

How to Measure Social Media Marketing
How to Measure Social Media MarketingHow to Measure Social Media Marketing
How to Measure Social Media Marketing
 
connect ppt (1)
connect ppt  (1)connect ppt  (1)
connect ppt (1)
 
NeoReach: Who are we?
NeoReach: Who are we?NeoReach: Who are we?
NeoReach: Who are we?
 
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS) Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
Sales Effect Study: Influencer Marketing / Nielsen Catalina Solutions (NCS)
 
The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence The New Power Couple: Paid and Earned Influence
The New Power Couple: Paid and Earned Influence
 
Memorias.- Teoría del Derecho
Memorias.- Teoría del DerechoMemorias.- Teoría del Derecho
Memorias.- Teoría del Derecho
 
How to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing PitchHow to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing Pitch
 
Learn why Influencer Marketing isn't about B2B or B2C, but H2H
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLearn why Influencer Marketing isn't about B2B or B2C, but H2H
Learn why Influencer Marketing isn't about B2B or B2C, but H2H
 
inCast
inCastinCast
inCast
 

Semelhante a Holiday Campaign Planning with a Dash of Influence

Social Media for Non Profits DTCC Dover Oct 2015
Social Media for Non Profits DTCC Dover Oct 2015Social Media for Non Profits DTCC Dover Oct 2015
Social Media for Non Profits DTCC Dover Oct 2015
Lisa Flowers
 
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...
Pay to play crafting compelling campaigns   amie o’shaughnessy, jyl johnson p...Pay to play crafting compelling campaigns   amie o’shaughnessy, jyl johnson p...
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...
TBEX
 
Your social media strategy
Your social media strategyYour social media strategy
Your social media strategy
Sue Robinson
 

Semelhante a Holiday Campaign Planning with a Dash of Influence (20)

Email Marketing Monetization #typeacon
Email Marketing Monetization #typeaconEmail Marketing Monetization #typeacon
Email Marketing Monetization #typeacon
 
Social Media for Non Profits DTCC Dover Oct 2015
Social Media for Non Profits DTCC Dover Oct 2015Social Media for Non Profits DTCC Dover Oct 2015
Social Media for Non Profits DTCC Dover Oct 2015
 
NAGAP 2015 Recap
NAGAP 2015 RecapNAGAP 2015 Recap
NAGAP 2015 Recap
 
Bloggers and Brands: Maximize the Relationship
Bloggers and Brands: Maximize the RelationshipBloggers and Brands: Maximize the Relationship
Bloggers and Brands: Maximize the Relationship
 
Search and Social Media Content Strategy - PubCon Las Vegas 2015
Search and Social Media Content Strategy - PubCon Las Vegas 2015Search and Social Media Content Strategy - PubCon Las Vegas 2015
Search and Social Media Content Strategy - PubCon Las Vegas 2015
 
Creating Content for Meetings
Creating Content for MeetingsCreating Content for Meetings
Creating Content for Meetings
 
Tbex15 Asia Thailand Alexandra Baackes
Tbex15 Asia Thailand Alexandra BaackesTbex15 Asia Thailand Alexandra Baackes
Tbex15 Asia Thailand Alexandra Baackes
 
110405 Linkedin Face Marketing Presentation
110405 Linkedin Face Marketing Presentation110405 Linkedin Face Marketing Presentation
110405 Linkedin Face Marketing Presentation
 
Lead Generation Quick Wins - The Startup Marketing Meetup
Lead Generation Quick Wins - The Startup Marketing MeetupLead Generation Quick Wins - The Startup Marketing Meetup
Lead Generation Quick Wins - The Startup Marketing Meetup
 
How To Gain Website Traffic Through Blogging [Slideshare]
How To Gain Website Traffic Through Blogging [Slideshare]How To Gain Website Traffic Through Blogging [Slideshare]
How To Gain Website Traffic Through Blogging [Slideshare]
 
Grow Your Business Using Social Media Marketing
Grow Your Business Using Social Media MarketingGrow Your Business Using Social Media Marketing
Grow Your Business Using Social Media Marketing
 
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...
Pay to play crafting compelling campaigns   amie o’shaughnessy, jyl johnson p...Pay to play crafting compelling campaigns   amie o’shaughnessy, jyl johnson p...
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...
 
Navy Ombudsman Facebook Training
Navy Ombudsman Facebook TrainingNavy Ombudsman Facebook Training
Navy Ombudsman Facebook Training
 
Tbex15 Asia Thailand Beth Williams
Tbex15 Asia Thailand Beth WilliamsTbex15 Asia Thailand Beth Williams
Tbex15 Asia Thailand Beth Williams
 
2015 drgwebinarculture
2015 drgwebinarculture2015 drgwebinarculture
2015 drgwebinarculture
 
How to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your BlogHow to Create an Editorial Calendar for Your Blog
How to Create an Editorial Calendar for Your Blog
 
Content for Small Business
Content for Small BusinessContent for Small Business
Content for Small Business
 
How to create branded content without producing it in house
How to create branded content without producing it in houseHow to create branded content without producing it in house
How to create branded content without producing it in house
 
Your social media strategy
Your social media strategyYour social media strategy
Your social media strategy
 
How to Get 1K Followers on Instagram in 5 minutes - IndianLikes.com
How to Get 1K Followers on Instagram in 5 minutes - IndianLikes.comHow to Get 1K Followers on Instagram in 5 minutes - IndianLikes.com
How to Get 1K Followers on Instagram in 5 minutes - IndianLikes.com
 

Mais de Rustin Banks

Boost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluenceBoost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluence
Rustin Banks
 
Womma tap influence final3.22.2015
Womma tap influence final3.22.2015Womma tap influence final3.22.2015
Womma tap influence final3.22.2015
Rustin Banks
 
Content Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty GoodContent Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty Good
Rustin Banks
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social Voice
Rustin Banks
 
Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social Campaigns
Rustin Banks
 

Mais de Rustin Banks (20)

The Future of Influencer Marketing - Predictions for 2015 2016
The Future of Influencer Marketing - Predictions for 2015 2016The Future of Influencer Marketing - Predictions for 2015 2016
The Future of Influencer Marketing - Predictions for 2015 2016
 
7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to Avoid7 Influencer Marketing Mistakes to Avoid
7 Influencer Marketing Mistakes to Avoid
 
Delivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing PitchDelivering a Winning Influencer Marketing Pitch
Delivering a Winning Influencer Marketing Pitch
 
Influencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key TakeawaysInfluencer Marketing Benchmarks and Other Key Takeaways
Influencer Marketing Benchmarks and Other Key Takeaways
 
Vining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-SecondsVining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-Seconds
 
Pinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that WorksPinning Down an Influencer Marketing Strategy that Works
Pinning Down an Influencer Marketing Strategy that Works
 
Boost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluenceBoost Your Earning Potential with TapInfluence
Boost Your Earning Potential with TapInfluence
 
Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?Is Word Of Mouth Marketing Really Worth It?
Is Word Of Mouth Marketing Really Worth It?
 
Womma tap influence final3.22.2015
Womma tap influence final3.22.2015Womma tap influence final3.22.2015
Womma tap influence final3.22.2015
 
Content Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty GoodContent Creation: Do Not Settle for Pretty Good
Content Creation: Do Not Settle for Pretty Good
 
Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?Influencers vs Advocates: What's the difference?
Influencers vs Advocates: What's the difference?
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social Voice
 
Driving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social PlatformsDriving Measurable Influence With Emerging Social Platforms
Driving Measurable Influence With Emerging Social Platforms
 
8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To Do8 Things You Can Ask Influencers To Do
8 Things You Can Ask Influencers To Do
 
Step Up Your Influence
Step Up Your InfluenceStep Up Your Influence
Step Up Your Influence
 
Building A Winning Content Strategy
Building A Winning Content StrategyBuilding A Winning Content Strategy
Building A Winning Content Strategy
 
Mapping Content To Social Platforms
Mapping Content To Social PlatformsMapping Content To Social Platforms
Mapping Content To Social Platforms
 
Awesome Content For Your Social Campaigns
Awesome Content For Your Social CampaignsAwesome Content For Your Social Campaigns
Awesome Content For Your Social Campaigns
 
Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2Tap Into the Social Content Stream; Part 2
Tap Into the Social Content Stream; Part 2
 
Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]Tap Into the Social Content Stream; Part 1 [Webinar]
Tap Into the Social Content Stream; Part 1 [Webinar]
 

Último

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 

Holiday Campaign Planning with a Dash of Influence

Notas do Editor

  1. Start at 8:51 (Justin) Rachael starts at 9:53
  2. Start at 11:00
  3. 11:35
  4. Q1: 12:00
  5. 12:30
  6. Q2: 15:00
  7. 16:18
  8. Q3: 17:30
  9. 18:15
  10. Q4: 20:00
  11. 20:30
  12. Q5: 23:50 Cut out 26:45 – 27:11
  13. Q6: 27:20
  14. 28:00
  15. Q7: 30:30
  16. Q8: 33:44
  17. 34:40
  18. 39:19 End at 39:46