1. 7 Influencer
Marketing Mistakes
to Avoid

2. WHAT IS
INFLUENCER
MARKETING?
Influencer marketing is when brands partner with
people to both create and distribute content on their
behalf.

3. WHO IS DOING
INFLUENCER
MARKETING?
59%65%
Of brands participate in
influencer marketing
today
Plan to increase their
influencer marketing
budget in the next 12
months

4. 7 Influencer Marketing
Mistakes to Avoid
• Not Following FTC Guidelines
• Underestimating Your Timeline
• Not Picking The Right Influencers
• Not Giving Creative Freedom
• Poor Goal Planning
• Biting Off More Than You Can
Chew
• Not Expecting Success

5. MISTAKE #1
• Not adhering to FTC
Disclosure Guidelines.
– #Ad or #Sponsored
– Using No-Follow Links

6. MISTAKE #2
• Underestimating Your
Timeline
– Good Content Takes
Time
– Poor planning makes for
poor content

7. MISTAKE #3
• Not Picking The Correct
Influencers
– Only looking at reach
– Not thinking about audience
demographics

8. MISTAKE #4
• Not giving influencers
creative freedom
– They know what their
audience wants
– They do this for a living

9. MISTAKE #5
• Poor Goal Planning
– One size does
NOT fit all
– Multiple goals =
multiple
campaigns

10. MISTAKE #6
• Biting off more than you
can chew
– Start small
– Optimize until you’re
ready to scale

11. MISTAKE #7
• Not Expecting Success
– Have a few contingency plans
– Plan for campaign to go viral
– Don’t be a “negative nelly” 

13. QUESTIONS?