SlideShare uma empresa Scribd logo
1 de 14
WHY MARKETING?
WHAT IS MARKETING?
Marketing refers to activities a company undertakes
to promote the buying or selling of a product or service.
Marketing includes advertising, selling, and delivering
products to consumers or other businesses. Some marketing is
done by affiliates on behalf of a company.
MARKETING DONE RIGHT
HISTORY
The ideas of marketing as it is understood in the
modern era began during the time of the Industrial
Revolution. This period spanned the late 18th century
and lasted long into the 19th century. It was a time of
rapid social change motivated by innovations in the
scientific and technological industries.
MARKETING IMPORTANCE
Marketing is one of the most important
things a business can do. Not only does
marketing build brand awareness but it
can also increase sales, grow businesses
and engage customers. There are so
many core business functions that stem
from a good marketing plan.
CAREER IN MARKETING
A career in marketing can take you in
several different directions
1. Market Research
2. Brand Management
3. Advertising
4. Promotions
5. Public Relations
SKILLS FOR MARKETING
1. An ability to understand buyer needs and the sales process
2. Solid grasp of analytics.
3. Strong understanding of Inbound marketing
4. The ability to communicate clearly, without jargon.
5 Basic spreadsheet skills.
6 Ability to tell a story. Excellent writing ability.
7. Experience with contemporary digital tools, platforms, and
channels.
8. Digital advertising experience.
9. Critical thinking and problem-solving skills.
10. Continuous learning. Vertically and horizontally
BIG PICTURE MARKETING TERMS
Digital marketing
Digital marketing is any form of communication aiming to
persuade people to purchase a product or service that
occurs through some form of digital device.
Brand positioning
Brand positioning is the way you differentiate yourself
from your competitors and how consumers identify and
connect with your brand. It’s comprised of the key
qualities and values that are synonymous with your
company
Inbound marketing
Inbound marketing is a customer-centric approach that
focuses on drawing high-fit customers in as opposed to
blasting your message to anyone and everyone.
BIG PICTURE MARKETING TERMS
Brand awareness
Brand awareness is the extent to which people are able to recall and recognize your brand. It has two
components: brand recall, which is a measure of how well a brand name is connected to a product class
(e.g. Do customers know that Toyota is connected with the product class of cars?), and brand
recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or
brand colors).
Demand generation
Demand generation encompasses — you guessed it! — generating demand for your product or
service. More formally, it is the data-driven focus of marketing programs to produce awareness
and interest in a company's offerings through the use of technology.
TOP MARKETERS
Andréa Jones
Jones is a Canada-based social media strategist
and digital marketer. She helps entrepreneurs
create great content for their social media
channels, and frequently shares her experience
around the net.
We’re huge fans of her podcast, the Savvy
Social Podcast.
Ann Handley is a best-selling author, speaker, and
Chief Content Officer at Marketing Profs. Her social
channels are full of awesome content on content
creation, podcasting, and blogging. Give her a
follow for a great mix of insights.
Top Marketers
Ann Handley
TOP MARKETERS
Danny Sullivan
Danny Sullivan is a founder of Marketing land and Search
Engine Land, two of the web’s best marketing blogs. Now
working for Google, he educates the public about search
and SEO. On social media, you’ll
TOP MARKETERS
Rand Fishkin
Fishkin is the founder of Moz and author and speaker on
all things SEO. He’s active on social media, but is best
known for his Whiteboard Friday series on the Moz blog
THANK YOU

Mais conteúdo relacionado

Mais procurados

Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
Neolane, Inc.
 

Mais procurados (20)

Top 20 web design facts and myths
Top 20 web design facts and mythsTop 20 web design facts and myths
Top 20 web design facts and myths
 
Top 10 Challenges Marketers Face
Top 10 Challenges Marketers FaceTop 10 Challenges Marketers Face
Top 10 Challenges Marketers Face
 
Small Business Marketing Resources
Small Business Marketing ResourcesSmall Business Marketing Resources
Small Business Marketing Resources
 
Marketing Starts Inside the Organization
Marketing Starts Inside the OrganizationMarketing Starts Inside the Organization
Marketing Starts Inside the Organization
 
Introduction of marketing
Introduction of marketingIntroduction of marketing
Introduction of marketing
 
Strategic Marketing Services Corporate brochure
Strategic Marketing Services Corporate brochureStrategic Marketing Services Corporate brochure
Strategic Marketing Services Corporate brochure
 
Trends in marketing and business development
Trends in marketing and  business developmentTrends in marketing and  business development
Trends in marketing and business development
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Introduction to Marketing
Introduction to Marketing Introduction to Marketing
Introduction to Marketing
 
Marketing stratergy
Marketing stratergyMarketing stratergy
Marketing stratergy
 
Marketing
Marketing  Marketing
Marketing
 
Marketing Slideshow
Marketing SlideshowMarketing Slideshow
Marketing Slideshow
 
Create a Business Marketing Plan
Create a Business Marketing PlanCreate a Business Marketing Plan
Create a Business Marketing Plan
 
Global Arena of International Business
Global Arena of International BusinessGlobal Arena of International Business
Global Arena of International Business
 
Tradition cum Modern Marketing
Tradition cum Modern MarketingTradition cum Modern Marketing
Tradition cum Modern Marketing
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
 
Marks & Spencer Full Digital Strategy
Marks & Spencer Full Digital StrategyMarks & Spencer Full Digital Strategy
Marks & Spencer Full Digital Strategy
 
Proposal Indonesia Marketing Summit 2014
Proposal Indonesia Marketing Summit 2014Proposal Indonesia Marketing Summit 2014
Proposal Indonesia Marketing Summit 2014
 
Decland 6
Decland 6Decland 6
Decland 6
 
One woman2011
One woman2011One woman2011
One woman2011
 

Semelhante a All about Marketing

Semelhante a All about Marketing (20)

Fundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdfFundamentals of Digital Marketing and Web Design.pdf
Fundamentals of Digital Marketing and Web Design.pdf
 
Digital marketing Small Concept
Digital marketing Small ConceptDigital marketing Small Concept
Digital marketing Small Concept
 
The ultimate guide to understanding different types of marketing.pdf
The ultimate guide to understanding different types of marketing.pdfThe ultimate guide to understanding different types of marketing.pdf
The ultimate guide to understanding different types of marketing.pdf
 
digital marketing ppt.pptx
digital marketing ppt.pptxdigital marketing ppt.pptx
digital marketing ppt.pptx
 
Emerging Marketing Trends PPT
Emerging Marketing Trends PPTEmerging Marketing Trends PPT
Emerging Marketing Trends PPT
 
Digital Marketing - Complete Guide
Digital Marketing - Complete GuideDigital Marketing - Complete Guide
Digital Marketing - Complete Guide
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
 
Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0
 
The Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdfThe Ultimate Guide to Social Media Advertising Platforms.pdf
The Ultimate Guide to Social Media Advertising Platforms.pdf
 
Everything You Need to Know About Branding, Advertising, and Digital Marketin...
Everything You Need to Know About Branding, Advertising, and Digital Marketin...Everything You Need to Know About Branding, Advertising, and Digital Marketin...
Everything You Need to Know About Branding, Advertising, and Digital Marketin...
 
Brand Innovators Summit 2015
Brand Innovators Summit 2015Brand Innovators Summit 2015
Brand Innovators Summit 2015
 
Marketing Strategies in 2020
Marketing Strategies in 2020Marketing Strategies in 2020
Marketing Strategies in 2020
 
Marketing definitions
Marketing definitionsMarketing definitions
Marketing definitions
 
Hotwire Value Packages
Hotwire Value PackagesHotwire Value Packages
Hotwire Value Packages
 
Everything You Need to Know About Branding, Advertising, and Digital Marketin...
Everything You Need to Know About Branding, Advertising, and Digital Marketin...Everything You Need to Know About Branding, Advertising, and Digital Marketin...
Everything You Need to Know About Branding, Advertising, and Digital Marketin...
 
The Power of Social Media Marketing Why Every Business Needs It.pdf
The Power of Social Media Marketing Why Every Business Needs It.pdfThe Power of Social Media Marketing Why Every Business Needs It.pdf
The Power of Social Media Marketing Why Every Business Needs It.pdf
 
Digital marketing- Part 1
Digital marketing- Part 1Digital marketing- Part 1
Digital marketing- Part 1
 
Creating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdfCreating Digital Marketing Strategy That Works in 2022.pdf
Creating Digital Marketing Strategy That Works in 2022.pdf
 
Digital Marketing Why?
Digital Marketing Why?Digital Marketing Why?
Digital Marketing Why?
 

Último

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Último (20)

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 

All about Marketing

  • 2. WHAT IS MARKETING? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
  • 4. HISTORY The ideas of marketing as it is understood in the modern era began during the time of the Industrial Revolution. This period spanned the late 18th century and lasted long into the 19th century. It was a time of rapid social change motivated by innovations in the scientific and technological industries.
  • 5. MARKETING IMPORTANCE Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan.
  • 6. CAREER IN MARKETING A career in marketing can take you in several different directions 1. Market Research 2. Brand Management 3. Advertising 4. Promotions 5. Public Relations
  • 7. SKILLS FOR MARKETING 1. An ability to understand buyer needs and the sales process 2. Solid grasp of analytics. 3. Strong understanding of Inbound marketing 4. The ability to communicate clearly, without jargon. 5 Basic spreadsheet skills. 6 Ability to tell a story. Excellent writing ability. 7. Experience with contemporary digital tools, platforms, and channels. 8. Digital advertising experience. 9. Critical thinking and problem-solving skills. 10. Continuous learning. Vertically and horizontally
  • 8. BIG PICTURE MARKETING TERMS Digital marketing Digital marketing is any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital device. Brand positioning Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company Inbound marketing Inbound marketing is a customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone.
  • 9. BIG PICTURE MARKETING TERMS Brand awareness Brand awareness is the extent to which people are able to recall and recognize your brand. It has two components: brand recall, which is a measure of how well a brand name is connected to a product class (e.g. Do customers know that Toyota is connected with the product class of cars?), and brand recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or brand colors). Demand generation Demand generation encompasses — you guessed it! — generating demand for your product or service. More formally, it is the data-driven focus of marketing programs to produce awareness and interest in a company's offerings through the use of technology.
  • 10. TOP MARKETERS Andréa Jones Jones is a Canada-based social media strategist and digital marketer. She helps entrepreneurs create great content for their social media channels, and frequently shares her experience around the net. We’re huge fans of her podcast, the Savvy Social Podcast.
  • 11. Ann Handley is a best-selling author, speaker, and Chief Content Officer at Marketing Profs. Her social channels are full of awesome content on content creation, podcasting, and blogging. Give her a follow for a great mix of insights. Top Marketers Ann Handley
  • 12. TOP MARKETERS Danny Sullivan Danny Sullivan is a founder of Marketing land and Search Engine Land, two of the web’s best marketing blogs. Now working for Google, he educates the public about search and SEO. On social media, you’ll
  • 13. TOP MARKETERS Rand Fishkin Fishkin is the founder of Moz and author and speaker on all things SEO. He’s active on social media, but is best known for his Whiteboard Friday series on the Moz blog