Itrack 2008

1. Global Online Qualitative Research Jim Longo Vice President Sales and Marketing Itracks (Interactive Tracking)

2. History of Itracks In this rapidly changing research environment, we know that what remains constant are the values we hold and the relationships we build. When Itracks' founders, husband and wife team Dan and Garnette Weber, first began exploring online research methods in 1996, they were guided by three core values that still hold true today 1. Deliver outstanding client service 2. Assume first it can be done 3. Create a rewarding and compelling workplace Today Itracks is the authority when it comes to online qualitative research backed by the Burke Institute, used by RIVA and holder of the North American software patent . Itracks can also boast 5 new product launches in the last year along with recent geographic expansions into the United States, Europe and now Asia.

4. Global Qualitative Research

5. Project Stages by Technique In-person and Online Developed the same. Written out with more detail. Loaded into software in advance Developed the same Verbally administered Discussion Guide Phone preferred and email Mostly phone Confirmations Various online/mail methods At location Payment of Incentives Technicians online Hosts in-person Hosts/ Technicians Administration Online or phone or both Mostly phone Screener Similar (phone or in-person) Similar (phone or in-person) Client Briefings Based on software needed Based on Location Facility selection Based on specs/objectives Based on specs/objectives Project design Online In-person

6. Project Stages by Technique Online In-person Online, in writing In-person, verbally Moderation Some similar some different Some similar, some different Techniques Mostly online or phone Mostly in-person Client Debriefings Always available Turn around time can vary. Also depends of clients desires Transcripts Similar Similar Analysis & Report

9. Focus group interface

11. Bulletin board interface

12. Customize login by language

15. Additional services iMarkIt is an innovative concept testing tool that enlivens the respondents experience and provides rich visual feedback for the research buyer. iMarkIt lets respondents mark up ads, video, web pages, direct mail and packaging concepts and logos with visual images and text.

16. What is iMarkIt?

17. Drag and drop : Respondents can drag and drop smiley faces on what they like, frowns on what they don’t, lines to cross out text or arrows to point to specifics. All the while, respondents can add their text commentary explaining their rationale. Report it: Organize your iMarkIt visual reports thematically or by respondent to visually illustrate a point and support your recommendations.

29. Thank You!