The document provides details on creating a business development plan. It discusses key components of a business plan including an executive summary, business description, products/services, market analysis, marketing strategies, management, operations, financial projections, and contingency plans. It also provides templates, checklists and guidelines for conducting market research, analyzing the competition and customers, and developing marketing, sales, and financial projections. The overall goal of a business development plan is to define business objectives and strategies for growth, and provide an implementation plan to achieve those goals.

1. BUSINESS DEVELOPMENT PLAN
INTRODUCTION:
A Business Plan: is a formal document outlining a set of business objectives, the strategies needed
to achieve these objectives, and provides a company with an implementation plan to follow. A winning
Business Plan should cover by some important issues which governed by the essential templates.This
is one of our most popular and detailed templates: it is an essential document that will help us to build,
grow and manage our current business.
Together with the Executive Summary, this template will help you expose your unique offering and
detail your strategies to successfully enter a given market. Financial projections and pro-forma income
statements are also important parts of the plan.
Moreover these plan which consists these objectives and provides a company with a standard
implementation plan. So we can say this is an action plan for developing of specific business and
Marketing strategies.
DEFINITION:
A business is generally based on market although profitiary motive is the key goal of
the running business, but a business surrounded by a lot of services. Rendered by a
team of entrepreneurs. They have also Marketing plan for a specific period. To fulfill
their target by implemented the new adopted strategy. Now a day’s market is
internationally open and also competitive. Business men are contest by their
homogeneous or Brand products. For these we must applied optimum technique in all
respects to reach the specific target.
STATEMENT OF CONFIDENTIALITY & NON-DISCLOSURE TO OTHERS
EXECUTIVE SUMMARY (based on template)
The Business Development Division’s (“Division”) Business Development Plan (“Plan”)
serves as the blueprint for policy considerations guiding the Organization’s investment
in self economic development initiatives, programs, and projects. The Plan also

2. provides direction in anticipating and responding to changes in the profits and
establishment of a Organization.
The Business Plan establishes a vital foundation, as it defines the Vision, Mission,
and Values for the Business Development Division.
Generally a business development plan covers the most important objectives to make
a more successful and positive Business Development Plan for our esteemed
Organization.
1. BUSINESS DESCRIPTION: (Depends on the current business issues means Brand Products like HP)
2. PRODUCTS / SERVICES: (Ensure best and Brand Products along with Services Example HP Brand
IT PRODUCTS Desktop Computers, Laptop, Notebook PC, Printer, Fax, Scanner Etc)
3. THE MARKET: (Ensure Market segmentation First then divided the Market Countrywide, Zone wise,
Division wise, Area wise, Counterwise, Dealership, and many more)
4. MARKETING STRATEGIES AND SALES: (adopt good and positive Marketing & sales plan with proper
Strategy adopt by the Business Development Department)
5. DEVELOPMENT: (Ensure development of Marketing, Sales, Business Development Corporate, Show
Room Sales, Counter Sales, Telemarketing, moreover the total development of the
Organization by current BD Plan)
6. MANAGEMENT: (Management should evaluate the new Business Plan and take initiatives for
Ultimate goal of the Organization.)
7. OPERATIONS: (Ensure proper operational activities by the Organization like proper Logistic
Supports, Warehouse, Store, Delivery to the Sales Room & Showroom)
8. FINANCIALS: (Ensure Financial benefits from the BD Plan and take necessary steps for the next
business)
9. OFFERING OR FUNDING REQUEST: (Business Development take data from the Product
Development to secure funding request from the management)
10. REFINING THE PLAN: (Always try to refining the business Plan by the Internal & External Issuance)
Document Description:
A Marketing Plan (also known as an Action Plan or Marketing Strategy) is a written
plan that specifies the marketing goals and objectives to be achieved over a specified
period of time. It also includes the strategies to be used to achieve these marketing
and promotional goals. This particular plan offers many examples of tried and tested
marketing techniques that you can apply to your particular business situation. By
following the detailed instructions in this plan, you will be in a position to create very
compelling marketing campaigns.

3. This is one of the most detailed and comprehensive marketing plan templates
available on the market, with coverage of material designed to guide us through the
steps of creating a winning marketing plan. This template will undoubtedly help us
prepare an exceptionally strong and complete strategic marketing plan, pushing our
business ahead of the competition!
Properties of this Marketing Plan:
When a Business Development Plan has been adopted by the Management with all
positive efforts of the Organization always thinks of a planner about these essential
properties which is being full of essential and analytical data for proper Marketing
plan.
EXECUTIVE SUMMARY:
This Business Development plan links the vision of the Business Development
Division with its mission and sets forth an action plan for continuous community
renewal and growth essential to ensuring both short- and long-term fiscal stability. He
plan will be reviewed annually to monitor progress, ensuring alignment with other
planning efforts within the City.
Business Development Department when adopt a new and very + Plan for the
organization should cover the proper analytical strategy through warm responsibilities.
These are the most essential stream are given bellow a good planner should always
remember that.
(As per Company Policy taken by the Business Development Department)
1. SITUATION ANALYSIS
1.1 Industry Analysis
1.2 Sales Analysis
1.3 Competitive Analysis
1.4 Customer Analysis
1.5 Analysis of Marketing Activities (if applicable)
2. OBJECTIVES
2.1 Corporate Objectives
2.2 Marketing Objectives

4. 3. MARKETING STRATEGY
3.1 Market Segmentation Strategy
3.2 Targeting Strategy
3.3 Product Life Cycle
3.4 Potential Strategies
3.5 Core Strategy
4. MARKETING PROGRAMS
4.1 Marketing Mix
4.2 Loyalty Programs
4.3 Customer Service & Support
4.4 Market Research
4.5 Personal Selling
4.6 Trust and Credibility
4.7 Trade Promotions
5. IMPLEMENTATION PLAN
5.1 Product Design and Development
5.2 Marketing & Sales
5.3 Distributors
5.4 Resource Requirements
5.5 Scheduling
6. PERFORMANCE EVALUATIONS AND MONITORING
6.1 Monitoring Ad Campaigns
6.2 Sales Analysis
6.3 Profit and Loss Statements
6.4 Meeting Schedule
6.5 Customer Profiling
6.6 Sales force Evaluation
7. FINANCIAL INFORMATION
7.1 Financial Output
7.2 Financial Assumptions
7.3 Budget
7.4 Sales Projections (5 years)
8. CONTINGENCY PLANS
8.1 Symptoms of Failure
8.2 Alternative Strategies
Market Analysis:

5. A good development plan consists of a series of checklist sheets adopt by the Business & product
Development Department for Market Analysis. Because these are the essential element of the Market
and Market segmentation.
Market Analysis & services :( Full Fledged Checklist)
(As per Business development plan or Policy by the Company)
Checklist – Market segmentation & Considerations
Checklist - Developing Services
Checklist - Industry Analysis
Checklist - Manufacturer Analysis
Checklist - Service Strategy
Checklist - Strategic Planning
Checklist - Trend Analysis
Checklist - Vendor and Supplier File
Cost Analysis of Market Research Methods: (Depend on Company provided Data.)
When a business development manager took good or very positive policy or strategy always remember
the basis concept of Cost Analysis of Market Research Methods. Which is as follows?
Market Study Outline (As per BD policy along with Organizational Support)
Worksheet - Business Analysis
Worksheet - Competitor Analysis
Worksheet - Demographic Analysis
Worksheet - Demographic Comparison
Worksheet - Industry & Competitive Forces Analysis
Worksheet - Target Market
Document Description:
A Profit Sharing Plan is an extremely effective incentive plan that encourages employees to work
together, focus on profitability and feel a sense of ownership and commitment to achieving
organizational goals. As the IT or Computer Market becomes more competitive, these plans serve as
effective hiring and retention tools.
These fields are adopting by the company’s own policy which has been given by the HR Department
and Business and Product Development. (As per Company Policy)
1. PURPOSE AND DEFINITIONS
1.1. Purpose
1.2. Definitions
1.3. Construction
2. SERVICE CREDIT AND PARTICIPATION
2.1. Hour of Service

6. 2.2. Service
2.3. Break in Service
2.4. Loss of Service
2.5. Multiple Trades and Businesses
2.6. Participation Originating Under This Plan
2.7. Cessation of Participation Service and Reentry
3. CONTRIBUTIONS
3.1. Contributions by Employer
3.2. Member Voluntary Contributions
3.3. Member Voluntary Contributions (Alternate)
4. INDIVIDUAL ACCOUNTS AND ALLOCATIONS
4.1. Establishment of Individual Accounts
4.2. Allocation of Employer Contributions
4.3. Allocation of Gains and Losses
4.4. Allocation of Forfeitures
4.5. Notification to Members
Major steps of Target Marketing:
Through a good business development plan a business developer or planer should adopt three steps
of target Marketing and it should focused by the business plan objectives.
1.1 Market Segmentation:
First have segment the market area wise, Zonewise, Divisionwise basically it is a strategy of dividing a
market into groups of customers with similar needs and meeting those needs with marketing.
1.2 Market Targeting:
Secondly emphasize on the market targeting. If we target the market with Brand Products like HP (IT
PRODUCTS i.e. HP PC & Note book PC, Printer etc) can create the customers.
1.3 Market Positioning:
Good business developments Manager can success when he/she plans or adopt a specific target plan
which works as variable among the customer’s satisfaction or their needs.
Market Places (Sellers & Buyers)
:
:
Wish to :
Purchase by Money<<……….Market------->>>>>>>>>Demand

7. :
:
Ability to Purchase
Figure 1.1
PROPER PLAN FOR SALES & MARKETING:
When a business planner wants to target for making along with a strong plan he/she should remember
these important objectives. These essential objectives are taken for adoption very carefully by the
organization, Management and employee, and some one is responsible for execution of this full
fledged plan or action plan.
OBJECTIVES:
1.Agreements & Contracts: (proper knowledge of Agreements & Contracts)
2. Bids and Proposals: (Adequate knowledge of Bids and Proposals)
3.Customer Service: (Adequate Knowledge, Experience and proper grooming)
4.Addressing Complaints: (Find out the complains by the customers)
5.Customer Relations: (Training on Customer Relation who to Build & Confident)
6.Response: (Response against the Customers properly)
7.Market Analysis: (Market Segmentation)
8.Marketing Planning: (Tele Marketing,Corporate Sales, Push Sales, Direct Sales)
9.Presentations: (Product Display & Out or Brochure presentation depends on the Marketing and Sales
Personnel so here need proper training by the management)
10.Press and PR: (Coverage of Press & PR)
11.Announcement: (For Brand Product New launch we can take help from the Media by Advertisement.)
12.Events:(: ( Very Important Issues)
13.Press Relations: (take proper initiatives for Press Relations)
14.Press Releases: (Consist of full features and Information)
15.Price Lists: (Price list should be UPDATE)
16.Purchase Orders & Price Quotes (Product & Commercial Mangers are responsible for this issue)
17.Sales & Marketing Material: (Give proper training on Sales and marketing materials)
18.Sales Force : (Proper welled and experienced Sales Force)
19.Sales Letters: (Provide clear & upgrade Offer Latter to Customer by the Executives)
20.Surveys: (Try for survey initiatives because sales depends on Market segmentation
on Brand Products Like HP)
21.Telemarketing Scripts: ( Provide proper Telemarketing Scripts with easy words)
Create Buyers Buying Decision:
Buyers buying decision process cosmists of five stages, a good business developer always remember
that by any hook or crook have to execute of sales to customers.
Five Important Stages:
1. Need Recognition:
Need recognition is the buyers first stage of decision process, in which the customers
Recognize a problem or needs.
2. Information Search:
Information search is the second stage of customer’s decision process in which the consumer
search more information so create the interest.
3. Evaluation of alternatives:
Create consumers Evolution thinking ability.
4. Purchase decision: is the buyer’s decision about which product (Brand) to purchase.

8. 5. Post Purchase Behavior: Buyers decision process in which consumer take further action after
purchase based on there satisfaction or dissatisfaction we should focus on it.
6. Internal Needs: Find out the internal need by different materials means grow attention or
demand.
7. External Needs: Find out the External need by different materials means grow attention or
demand.
STAGES IN THE ADOPTION PROCESS (AIETA)
AIETA: A=Awareness, I=Interest, E=Evaluation, T=Trial, A=Adoption
We can say the adoption process is the mental process through which an individual passes
from first hearing about an innovation to final adoption.
BENEFITS OF MARKET SEGMENTATIONS:
After adopting a good business plan for both Marketing & sales department definitely will
be fruitful for the organization on BRAND IT Products like HP PC,LAPTOP, PRINTER,
TONNER ETC.So good business plan is badly needed for our esteemed organization.
1. Identifying Positive customers.
2. Developing Effective Marketing Strategy.
3. To satisfy Customers.
4. Increasing Marketing Opportunity.
5. Preparing marketing Budget.
6. Increasing Sales.
7. Proper utilization of Resources.
8. Selecting profitable Marketing Segments.
9. To succeeded in Competition.
10. Close Customer Relationship.
STRATIGIES FOR MARKET POSITIONING:
When adopt a business plan should consideration about strategies for market positioning.
A good Business development Manager always remember these important issues for
generating a positive MARKET POSITIONING.
1. Product attributes strategy.
2. Product benefits strategy.
3. Product price/Quality strategy.
4. Product use and application strategy.
5. Against a competitors strategy
6. Product Differentiation &
7. Service Differentiation.
8. Transportation and Logistics.
Customer’s product Awareness: shown in a table:
Product
CUSTOMERS
Acceptability
Price Affordability
Place Accessibility
Promotion Awareness
Fig 1.2 as a Table
Awareness of Customers Satisfaction: Can shown in a table:

9. Variety
CUSTOMERS
Benefit & Profit for
both Customers &
Sellers
Quality
Design
Features
Brand name (HP)
Packing
Services
Price & Profit
Fig 1.3 as a Table
N.B: Sometimes adopt sales promotion on different perspectives by proper Training,
Grooming, Attitudes, Adequate Knowledge of Product, Training.
Price or Rate: Obtained good positive rate equation from Principle office (Abroad) for Brand IT
Products like HP PC, Notebook PC,Printer Scanner Etc.A business development manager
should care of it otherwise can’t competition with another organization.Tmie is very hard.
Price depends on these objectives:
This are the objectives when a planner took plan should aware about all of these objectives.
1. List of price (brand product)
2. Discounts (On Brand product)
3. Allowances. (Other allowances & Benefit)
4. Payment Period.(Customer’s satisfaction)
5. Credit Terms.(Long term customers)
6. Place distribution.
Sales and Marketing Promotions: follows these important objectives by governing or adopt a
positive and long term Business Plan.
These are given bellow:
1. Advertising (Ensure Standard and Positive upcoming ADVERTISEMENT)
2. Personal Selling (Ensure Personal selling with target and create interest of the Sales
Executives)
3. Group Selling (Ensure Group selling with target and create interest of the Sales
Executives)
4. Push Selling. (Ensure Push selling with target and create interest of the Sales
Executives)
5. Corporate Sales. (Ensure proper Corporate Sales and Target make up)
6. Counter Sales (Ensure Proper Counter Sales and create proper motivation of
Executives)
7. Distributors Sales. (Ensure Proper Agencies and Distributor Sales and create proper
Motivation Distributors Sales)
8. Dealers Sales. (Ensure Proper Agencies and Dealers Sales and create proper
Motivation Dealers Sales)
9. public Relation (Ensure Executives Public Relation as well as Dealers )
10. Direct Marketing (Ensure Direct Marketing)

10. Moreover through a business plan a manager’s intention for long term benefits of organization
by these all resources. And he/she focus on it strongly. If success can earn large volume of
profit through sales.
Main objectives of Business Development plan:
A planner should follow these objectives for secure the business of any organization.So take
necessary steps on these issues:
1. Characteristics of the Product.
2.Nature of the product.
3.Product life Cycle
4.position of the market
5.Features of Products.
6.Goodwill of the Organization.
7.Consumer Buying Behavior.
8.Competitors marketing mix.
9.Marketing Objectives.
10.Number of Consumers.
11.Per unit Price of Product.
12. Financial Benefits.
13. International marketing.
14.Government Regulations.
Positive Procedures of Products/Marketing:
 A business plan must consist these objectives strictly for Procedures of
Products/Marketing.these are given bellow:
1. Location of the Market. (Ensure Positive Location of the Market and Target Fix up)
2. Location of the Stores. (Ensure Positive Location of the stores and Target Fix up)
3. Distribution Process. (Ensure proper Distribution Process)
4. Quality of Purchase. (Ensure Quality of Purchase of the Brand Products)
5. Number of the Sales centre. (Accountibity of Sales Centre target sales)
6. Regular Supply. (Ensure regular supply from the Principal office Abroad)
7. Promotional Activities. (Ensure Proper Sales & marketing Sales Promotions)
8. Product Display. (For brand marketing Product display is must)
9. Buying Behavior. (Control Buyer’s buying behavior by the Executives)
10. Brand loyalty. (Ensure Brand Loyalty and Quality.)
Special procedure of proper Marketing:
 A planner should follow these objectives/special procedure for secure the business of
any organization. So take necessary steps on these issues:
1. Locations of Stores.
2. Distribution Systems.
3. Selling through Show-room.
4. Product Display.
5. Brand loyalty.
6. Flexibility of Demand.
7. Product price and profit.
8. Frequency of Purchase.
Product Development and Implementation:
1. Full fill Customers additional demand.

11. 2. Increases Consumer Satisfaction.
3. Maintain Customers Loyalty.
4. Increase Sales.
5. Increase Profit.
6. Survival of the firm.
7. Technological development.
8. To face competition.
9. To build up goodwill and image.
10. Bring product Diversification.
11. Product investment risk.
12. Creating new prospect of the product.
Major Strategy in Brand Product Developments:
Commercialization
Test Marketing
Product development
Business Analysis
Marketing strategy
Concept Development and Testing
Idea Screening
Idea Generation
IDEA
Fig 1.4 as Table
Characteristics of Marketing Promotions:
 Business Development Department is responsible for Marketing Promotions and a
Planner should cover these important issues for proper Marketing and sales
Promotion.
1. Advertising. (Ensure Advertisement on Media & Mass by the Organizations)
2. Mass presentation.(Ensure Advertisement with applicable presentation on Mass
Communication)
3. Lucrative Advertisement. (Ensure Lucrative Advertisement on Media & Mass by the
Organizations)
4. Exchange of Money Impersonality.(Ensure by the Organization and Management)
5. Personal selling. (Motivated Executives on Personal Selling and provide Prize & Bonus)
6. Public Relation. (Ensure Proper Public Relation obtain by the Business Development.)
7. Direct Marketing. (Adequate knowledge of the Executives for direct marketing)
8. Communication/Incentive Invitation. (Adopt and ensure Communication/Incentive
Invitation for the Sales Personal & Executives)
Sales promotion & objectives:
When a Business Development took an action plan which is being adopted by the
acceptance of management and respective departments where takes initiatives for proper
sales and marketing plan. These are as follows and is must. A business development &
Product development manager should remember that when make a Business Plan.
1. Sampling. (Ensure proper Sampling in front of our respective customers)
2. Coupons. (Provide Coupons by Products and create interest of customer for Prizes)
3. Display. (Ensure proper display of current Brand Products like HP IT PRODUCTS)
4. Premium. (Ensure PREMIUM of the Products for Consumer)

12. 5. Price Reduction. (Price reduction on Special Celebrations like EID NEW
YEARS, IMPORTANT DAYS, ETC)
6. Contests. (Ensure contest among the all, sales counter and competitor)
7. Lotteries. (Ensure increase interest of the customer from Festivals and Cultural
Programme)
8. Presentation. (Ensure best selling presentation for both Customer and sales
Person)
9. Money refund offer.(Ensure or adopt Money refund offer)
10. Demonstration. (Ensure proper demonstration for all show rooms and sales counter)
11. Guarantee Card. (Offer Guarantee card for Brand products and it’s must)
12. Dealer Sales Promotion. (Create Force for increase the sales )
13. Buying Allowances. (Ensure discount of the customer)
14. Advertising Allowances (Ensure Advertising allowances)
15. Price deal.(Product Manager are responsible for rate or price quotation from the
Principle)
16. Dealers Sales Contest. (Create Dealer contest for benefit and output)
17. Sales force promotion. (Utilize Proper Sales Force for Marketing Promotion)
18. Bonus to sales force. (Ensure bonus among them (sales force) for increasing Sales)
19. Creating sales Force Contest.(Utilize sales Force Contest for increasing Sales)
20. Sales man Meeting and Conference.(Always organize Sales man Meeting and
Conference month wise or week wise or forth nightly)
Other Issues:
1. Inventory Control. (Ensues Proper inventory Control month wise & yearly by the BD
Product & Business Development Departments)
2. Logistics support. (Ensure Proper logistics Support & maintenance)
3. Warehouse. (Ensure Proper Data from Warehouse and Maintenance of the
Respective Departments.)
4. Stores. (Ensure Proper Data from Warehouse and Maintenance of the
Respective Departments.)
5. Balance ( Ensure Balance of the product of the Stores Counter as well as
Warehouse)
Brand Products Development Strategy:
Is that type of product Development strategy in which the development of Brand and Original
products, Products Improvements, Products Modifications and New Brand Products (HP & It
PRODUCTS) Through the firms / Organizations Own Reaches & Development ( R & D) Efforts.
IDEA GENERATIONS:
Brand and New product development starts with the idea generation. The systematic search for
new product ideas. A company typically has to generate many ideas from the Internal and
external issues means the information of the consumer.
 Idea generation has Two ways of Sources: These are Given Bellow:
1. Internal Ideas Source: also come from Customer own Interest like Internet, Media Mass
friends Etc.

13. 2. External Ideas Source: A good new ideas also come from watching and listening to
customer. The company can analyze customer’s quarries and complaints to find new or
Brand products like HP.
3. Output: the company can conduct or organize surveys or focus groups to learn about
consumer’s needs and satisfaction from both Internal and External Ideas.
BUSINESS PLAN & It’s BASIC OBJECTIVES
Passion for customers:
Through Business Plan we put our customers first in everything we do.[
Trust and respect for individuals:
Secondly B. Plan work together to create a culture of inclusion built on trust, respect and dignity for all.
Achievement and contribution:
Thirdly B.plan strive for excellence in all we do; each person's contribution is critical to our success.
Results through teamwork:
The 4th
Stage of a B.Plan effectively collaborate, always looking for more efficient ways to serve our
customers.
Speed and agility:
The 5th
Stage of B.Plans are resourceful and adaptable, and we achieve results faster than our competitors.
Meaningful innovation:
The 6th
Stage of B.plans is the technology company that invents the useful and the significant.
Uncompromising integrity
Finally Through a Good B.Plan we are open, honest and direct in our dealings.
Customers Motivation Plan:
When we adopt a good Business plan always remember the customers for extra care
customer is our bread and butter.
Corporate Customer’s Objectives:
Customer loyalty :
We earn customer respect and loyalty by consistently providing the highest quality and value.
Profit :
We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate
objectives.
Growth :
We recognize and seize opportunities for growth that builds upon our strengths and competencies.
Market leadership :
We lead in the marketplace by developing and delivering useful and innovative products, services and
solutions.
Commitment to employees:
We demonstrate our commitment to employees by promoting and rewarding based on performance and by

14. creating a work environment that reflects our values.
Leadership capability :
We develop leaders at all levels where achieve business results, exemplify our values and lead us to grow
and win.
Global citizenship:
We fulfill our responsibility to society by being an economic, intellectual and social asset to each country
and community where we do business.
FISHBONE ANALYSIS:
A BUSINESS DEVELOPMENT DEPARTMENT adopt a good and very positive objective
is
FISHBONE ANALYSIS where a manager can solve the unsolved problem from the
Executives of the Organization gradually. In this strategy Executive works on after
post sales analysis it’s good impact and focused on our sales and marketing
Executives motivated by this tests or evaluation by group or by self.
Here the executives can him/them selves discuss the specific problem on sales
execution which they can’t means ultimate fail or unsuccessful can be cure by the
sales stuffs of the specific counters.and find out the way who to execute the sales
performance and increase customers final satisfaction to execution of sales even fulfill
the target.
NEXT CUSTOMERS:????
Find out the next customers by gone through all positive Business Plans which has
been adopted by the Management. Its call the customer’s segmentation of Types of
Customers or consumers.
Customer Segmentation: These are given bellow:
1. Industry (Heavy and Light)
2. Hospitals (International & Domestics)
3. Development Organizations
4. NGO’s (National & International)
5. Government Organization.
6. Aviation Industries (Airlines On Line /Off Line International & Domestics).
7. Shipping Lines (International Freight Forwarders CNF Agents)
8. Multinational Organization.
9. National Organization.

15. 10. Bank & Insurance.
11. National & Foreign University (Private & Government)
12. Educational Institution (National & Foreign University)
Creating New Market:
After adopt by the proper Business Development plan we can secure new customers
by our own capabilities with special strategy taken by the planner for the organization.
so easily we create customer by pick season and as well as High season along with
some valid and very different and positive policies by the Organization.
INVENTRY CONTROLL: Is being organized by the product and
Business Development Department.
Inventory Control>>> Fund>>>> Budget>>>Motivation Plan>> Sales >>>Executive
>Customers>>>Profit/Benefit
Online Marketing:
We can create online marketing for Increasing Sales Through Email, Internet,
Webpage etc.(all Customers).Out put definitely comes out from Proper Sales Plan
Sales Call,Tele Marketing and proper Follow-up. A good Manager should follow these
important objectives when preparing a Business Development plan for the
Organization for the Specific Target given by the Principal office (Abroad HP)
Business Development manager is responsible to maintain Email correspondences
always online. Ensure Customer’s satisfaction locally and internationally.
Find the output Data Analysis of Sales & Marketing:
Multilink has Many Showroom & Sales Centre inside the Country District and Division
wise even area and zone wise these are given bellow:
SL
No
Counter Name Executive
Persons
Sales
/Month
Sales
/Day
Customer
Visit/ Day
Total
IDB/Othrs
Customers
01 IDBShow
Room
12 100,0000
0
400000 250 6500

16. 02 Motijheel
Counter
7 4500000 150000 450 4500
03 Bosundhara 6 2500000 83330 250 8000
04 Rajshahi 7 7500000 250000 300 3500
05 Chittagong 6 6500000 216666 350 4000
06 Total Counter 38 31000000 469999 1600 98500
Fig 1.5 Data of Multilink Sales as a Table
Result: Counter 05
Total Sales Executive 38 Prs
Sales Per Month 31000000BDT
Sales Per Day 469999 BDT
Customer Visied By / Day 1600 Prs
Customer Per Month 98500 Prs
If we imphasise on the Customer of the Month for increasing Sales on 10% 9850
Customer if applicable 5% 4925 so easily can established the data.
About us......
At a Glance:
Multilink International Co. Ltd established in 1992 as a IT company and in 1994
became Distributor of Hewlett-Packard Co. USA in Bangladesh. Over the years
Multilink has earn reputation for its outstanding contribution in Bangladesh IT Industry
and established itself as a no.1 IT company in Bangladesh providing end to end
solution from HP PC, Server, Printing Products, Multilink PC (A brand PC with
international standard quality), Multilink Software (ERP, CRM and other solution) ,
Networking, Corporate Training to the IT Consultancy.
Our Mission:
A Business Development Planner should always think the better out of the Marketing
and Sales determination through positive stable and organized strategy. After the
above discussion a good Business Development Manager starting this development
through described all objectives and model of proper business development plan
which covered all aspects of the Model development plan. And must respect when

17. action plan accepted by the Management he should follow the plan as a formation of
out put the result and Target given by the Principal Office (Abroad HP).
Prepared By
Tanvir Ahmed Siddiqui
Date:03.10.2009