This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Maximizing Your Social Digital Assets
Presentation: Likes, tweets, posts, comments…Managing your online communities to engage and retain customers
Speaker: Harald Reedtz, Founder and CEO, House of Relations, Denmark
3. Selling without selling ?!
USPs becomes ESPs = emotional selling points
•
You need to be there. I mean BE there.
•
If you’re not there, how can you be authentic?
19. LEGO forces mngmt to
understand Social Media
4 value measuring
metrics
- increasing sales
- more efficient in
marketing
- building brand affinity
- protecting the brand
source: http://www.marketingmagazine.co.uk
27. Synoptik sight test on FB
130.000 visitors
45% completed the test
Average visit duration 6 minutes (!)
Synoptik knew that 80% of the people getting
the sight test converts to customers.
29. Recap
Be there. As in BE there.
Storyselling. Be authentic and unique.
Choose the relevant channels and tools
Relevance, Quality & Timing
Set objectives and metrics.
Give room for experimenting and creativity.
Measuring and track performance.
30. I love dialogue.
Harald Reedtz Tokeroed
Strategic Director
House of Relations |
DigiEyeZ
email
hrt@houseofrelations.dk
Twitter @tokeroed
Linkedin.com/haraldtoker
oed