1. TANVI KATARIA
Contact No.: +91-9811500853
E-Mail: tanvikataria14@gmail.com
Targeting career enrichment in the areas of Marketing / Business Development with a leading organization, preferably
in Bangalore / Delhi & NCR / Mumbai
PROFILE SUMMARY
• A competent professional with nearly 2 years of experience in Marketing and Client Relationship Management
• Currently associated with Massive Restaurants Pvt. Ltd., Gurgaon as Marketing Executive
• Resourceful in cementing healthy relationship with the clients towards accomplishing business and corporate goals
• Possess skills and capabilities in taking up fresh and new challenges and fulfilling them with great success
• A keen planner with proven skills in corporate communications and brand/image building through a synergic set of
communication activities (internal and external)
• An effective communicator with excellent relationship building, interpersonal & negotiation skills; possess a flexible &
detail-oriented attitude
ORGANIZATIONAL EXPERIENCE
Since Sep’14: Massive Restaurants Pvt. Ltd., Gurgaon
Growth Path
Sep’14 –April’16 CRM Executive
May’16 – till date Marketing Executive
Key Result Areas
• Identifying robust customers for medium and high frequency customers and coordinating for Loyalty Program
• Conducting smart analysis of customer answer and marketing functions for Farzi Café and Made in Punjab
• Rendering assistance to Marketing Head in promoting all events happening at massive restaurants through social
media and other resources
• Playing a major role in maintaining customer relations for the brands Farzi Cafe and Made in Punjab, units of Massive
Restaurants Pvt. Ltd.
• Managing social media for brands: Farzi Cafe, Made in Punjab, MasalaBar and assisting head alliances in organizing
events majorly for Farzi Cafe
• Identifying target market for promoting brands & products after evaluation of marketing communication programs
• Assisting in executing brand promotion activities with help of leveraging all relevant communication channels
• Ensuring maximum brand visibility at various interfaces and enhancing brand recall
• Developing relationships with key decision makers in target organizations for business development
• Assessing customer feedback, evaluating improvements areas and providing critical feedback on improvements
Highlights
• Enhanced customer satisfaction levels from 50% to 90% through measures such as inviting them for a complimentary
meal and making sure they get the best service at the respective outlet. For birthdays and anniversaries sending them
cakes/desserts on their table, in case of bad service/experience treating them with a complimentary dessert
• Taking leads for certain marketing activities and promotions and responsible for timely execution
INTERNSHIP
Title: To Study Recruitment Process and Capability Building in Mahindra
Role: Management Intern
Period: May’13 – Jun’13
Summary: This project was based on analysing recruitment process, rendering suggestions to overcome the
problem faced in the induction program, managing part-time members of staff and providing
them with feedback. Under the project organized study to know the importance and criticality of
leadership competencies, research on the induction program of Mahindra Swaraj, training
effectiveness and its evaluation in Mahindra.
ACADEMIC PROJECTS

2. Title: Social Media Marketing
Period: Sep’13 – Nov’13
Summary: Under the project used social media to expand networks and increase access regardless of
profession, human resources being no exception to this new reality. Marketers place high value
on social media: A significant 90% of marketers indicate that social media is important for their
business. E-marketing forms the baseline for marketers in India.
Dissertation Project
Title: Impact of Environment on Culture
Period: Dec’13 – Mar’14
Summary: This project was based on studying different cultural dimensions as stated by Geert Hofstede,
using these dimensions to analyse its effect on culture and understand how people behave in
different situations.
ACADEMIC DETAILS
• MBA (Human Resource) from Amity University, Noida in 2014 with 6.24 CGPA
• B.Com. from DAV College, Chandigarh, Punjab University in 2012 with 57%
• 12th
from KB DAV, Chandigarh, CBSE Board in 2009 with 73.6%
• 10th
from KB DAV, Chandigarh, CBSE Board in 2007 with 86.6%
EXTRACURRICULAR ACTIVITIES
• Worked as:
o General Secretary and an active participant of dance club “LASSYA” in DAV College, Chandigarh
o General Secretary of NSUI (National Student Union of India) in DAV College
• Got prizes and certifications for active participation in dance (group and solo) at school & college level
• Participated in the HR event “Corn Flux” held at Amity University
IT SKILLS
• MS Office (Word, Excel & PowerPoint) and Internet Applications
PERSONAL DETAILS
Date of Birth: 14th
March 1991
Languages Known: English, Hindi and Punjabi
Address: House No. 205, NFL Enclave, Sector 48-A, Chandigarh - 160047