1. Tanvi N. Bandal
Mobile: 09860422473 Email Id: tanvibandal@gmail.com
EXECUTIVE SUMMARY
MBA with 4 years of rich experience in marketing communication, branding, advertising. A self-driven, hardworking
professional with proven leadership & communication qualities. Currently handling and interacting with India’s top
Ad, Branding, Research and Media Agencies.
Presently spearheading for an electrical brand as Deputy Manager (Marketing Communications). Adeptly steered
the brand & its product launch's with strategic market research to footprint the best impact and comprehensive
proficiency in ideating to executing exhibition stalls.
A keen strategist and a dynamic go getter with expertise in:
- Brand Management - Communication Management
- External Communication Liasoning - Vendor Management
- Advertising & Marketing Management
HIGHLIGHTS ACROSS THE CAREER PATH
1. RR Global - Initially known as Ram Ratna Group (Flagship brand - RR Kabel), which deals in cables & wires,
electrical products, car parking systems.
Deputy Manager (Marketing Communications) – Sept 2013 Till date
Role:
 Manage diversified brand portfolio of the group and subsidiary companies.
 Successfully completed spearheading the brand launch of the groups entire business portfolio of wires &
cables, electrical, switchgears, car parking systems, busducts to name a few.
 Visit state teams to understand marketing challenges for the brand and formulate execution strategies
accordingly to increase brand visibility in the market.
 Leading on field activation programs, trade meets, exhibitions .etc. with implementing dealer signage’s and
in shop displays.
 Formulate, ideate & manage still shoots and film productions.
 Lead the internal communication department with a team size of 12 team players
 The team is a mix of designers, accounts, digital and ground staff
 Manage all types of vendors from printing, outdoor, gifting .etc.
Major Attainments: (New to Old)

2.  Envisaged the Brand Architecture change for the Group. Strategized & implemented a brand identity
change program for the group since July’ 15.
 Implemented a Brand Launch program in Bangalore with Outdoor campaign, consisting hoardings, metro
pillars & on site execution.
 Ideation, Video Shoot (production), Media implementation for the campaign “Sahi Chuno”.
A contextual campaign during the general elections 2014.
 Successfully completed executions for exhibitions like Elecrama, Acetech, Ceematech, Elasia .etc.
 Ideation & launching of the group websites, along with Intranet & customized applications for data
management.
2. AMC Creative Communication - A mid size creative agency
Client Servicing Executive - March’2013 to September'2013
Clients Handled – Ranbaxy, Kores, Aishwarya Design Studio, Lodha Group
Role:
 Formulate calendar activities for fashion brands and ensure timely deliveries within the given budgets.
 Manage above clients from brief to execution.
3. Equipe IMC Communication - A mid size events & promotions agency
Client Servicing/ Business Development Executive - June’2010 to March’2011
Clients Handled – Club Mahindra, Omron, Vodafone
Role:
 Co-ordinate on field activities for Vodafone and Club Mahindra.
 Manage exhibitions for Omron.
ACADEMIC FORTE
 MBA in Communication Management from Symbiosis Institute, Bangalore – 2013.
 Graduation from Somaiya Institute, Mumbai - 2010
 Schooling from Fravashi Academy, Nasik - 2005
AWARDS & EXTRA CURRICULAR FORTE
 Served as the Academic's Head, Student Council at Symbiosis, 2012 – 2013
 PR Head for ‘Estro’- Somaiya College Cultural Annual Event 2009
 Active member with Uday Foundation, an NGO working towards the welfare of elderly
people
 Interned with Hindustan Coca Cola Beverages, Doorstep Schools NGO
 A wedding strategist working in alliance with Solitaire Wedding Planners

3.  Classical dancer by passion
PERSONAL DOSSIER
Nationality: Indian
Date of Birth: 27.11.1988