This document explains how to set up conversion tracking in Google AdWords. It discusses tracking clicks on a website as conversions, such as when someone clicks a "Buy now" button. It provides a step-by-step process to set up conversion tracking by going to the conversions section in tools, selecting a website, entering conversion details, and adding the tracking code to the website code. It recommends using the Tag Assistant extension to check if conversions are tracking correctly.
2. Track clicks on your website as conversions
You can use conversion tracking to track when
someone clicks a button or link on your website.
For example, you can track when someone clicks a
“Buy now” button.
This presentation explains how to add and edit a
conversion tracking tag to your website to track
customer clicks
3. Why use it?
You may want to
track clicks as
conversions if you
want to track when
your website’s
visitors do one of the
following:
Make a payment on
a 3rd-party payment
page. If your
customers click a
purchase button and
then pay on a 3rd-
party page, they may
not return to your
site's purchase
confirmation page.
Download a
file. Track when your
customers click to
download a white
paper, app, or other
file.
Click referral
links. Track when
your customers click
a referral link to
another website.
10. STEP 6:THEN YOU WILL SEE FOLLOWING DETAILS
WITH YOUR TRACKING CODE WHICH
YOU WILL ADD INSIDE YOUR <BODY> </BODY>
TAG
11. STEP 7:FINALLY CLICK ON DONE.. AND COPY YOUR TRACKING
CODE PASTE ON YOUR WEB PAGE
NOTE: PASTE INSIDE YOUR
<BODY> YOUR TRACKING CODE HERE</BODY> AND UPLOAD
IT ON SERVER USING FTP CLIENT.
12. TO CHECK WHETHER THE CONVERSIONS ARE
RUNNING CORRECTLY YOU NEED TAG MANAGER
EXTENSION.DOWNLOAD IT FIRST
13. YOU CAN DOWNLOAD FOR YOUR PARTICULAR
BROWSER.I AM DOWNLOADING FOR GOOGLE
CHROME
Add the extension in
your browser
After
successful
installation
14. NOW CLOSE ALL THE TABS AND JUST OPEN THE
WEBSITE PAGE IN WHICH PASTED THAT
TRACKING CODE.CLICK ON TAG MANAGER
EXTENSION->ENABLE->RECORD
15. JUST REFRESH THE PAGE.CLICK ON TAG MANAGER
EXTENSION AGAIN.YOU CAN SEE THAT IT SHOWS THE
TRACKING .IF THIS COLOUR IS GREEN OR BLUE THAT
MEANS EVERYTHING IS FINE.IF ITS RED THEN YOU NEED
TO IX IT.
