CambridgeIP Introduction to Services June 2011

CambridgeIP

Introduction to technology
intelligence services and
knowledge platforms

June 2011

Quentin Tannock (Chairman and Founder)
IIian Iliev (CEO and Founder)

© 2011 Cambridge Intellectual Property Ltd. All rights reserved

Outline

• CambridgeIP snapshot
• CambridgeIP experience
• CambridgeIP work samples & case studies
• CambridgeIP team

2

Our offerings

IP Landscape® Open innovation Technology Technology
mapping market review

Expert built patent Identify technology Pinpoint emerging Identify market – Knowledge transfer
datasets focused on ownership in complex technology patterns technology niches in portal
your technology spaces & hotspots rapidly developing Access over 100
markets million scientific
Identify prior art in a Shortlist acquisition Understand documents,
technology space opportunities technology value Inform in-house R&D including the latest
chains strategy patents
Uncover inventor & Identify overlaps with
collaborator networks your own technology Identify technology Conduct technology
Influence public
portfolio market & literature searches
sector innovation
Clarify strengths & commercialisation support strategies
weaknesses of patent Conduct due scenarios Perform high-level
portfolios diligence on external analytics on patent
partners Locate prospective Prioritise key market data
Confirm freedom to partners, acquisitions segments and identify
operate & technology Identify open and clients strategic partners & Collaborative patent
white space analyses innovation collaboration landscaping with
opportunities in your Information on opportunities your colleagues
Support investment own and others’ IP partner/acquisition
due diligence and portfolios candidates operating Identify in what areas Boliven Landscapes
preparation for fund in your area of you need to build an Access valuable
raising CxO compatible interest IP Landscape patent datasets
materials, workshops combined with
Understand market and seminars industry expert
trends analyses
3 ©2011 Cambridge Intellectual Property Ltd. All rights reserved

IP Landscape ® reports: informing IP, R&D and
investment strategy
CambridgeIP’s IP Landscape® report standard Inventor and collaborator networks

informs:
• IP strategy development and execution
• Development of freedom to operate (FTO) and white space
analyses
• Investors’ due diligence and strategic overview of a space
• Identify prior art in a space

Decomposition of complex products and processes drives an intelligent
patent research program
Needle Free Pen Shape Electronic Prior art analysis helps identify key IP risks in a space
injector AutoInjector
Disposable x x
Cartridge x x x
Drug Mixing x x x
Single dose x x x
Multi Dose x x
Needle x x x
Retractable x x x Drug reconstitution
Shield x x x
Piston x x x
Spring x x x
High Pressure x x x Design
Pump x x x
Air Jet x
Display x x x
LCD Screen x x x
Mechanical x x x
Auto-Activation x x x Electronic
Mechanic x x x
Sensor x x x
Data Storage x x x
Mechanic x x x
Electronic x x x
Dose control x x x
Mechanic
Electronic
4 x
x
x
x
x
x
Needle Monitoring © 2011 Cambridge Intellectual Property Ltd. All rights reserved

CambridgeIP and open innovation

 Fact-based technology intelligence through science literature analysis
and expert interviews Identify key players
 Identify key players, R&D relationships and their intensity
 Find relevant technology examples, diagrams and descriptions
 Understand trends by technology, geography, application and
other factors
 Confirm freedom to operate and identify expired/abandoned patents
 Inform IP and technology valuations

 Expert partnering, M&A and IP acquisition advice and contacts derived
in over 120 major technology scouting and technology mapping projects
 Expert in decomposing products into their component parts and identifying technology ownership,
overlapping technology areas and cross-over technologies
 Rapid identification of IP-related strengths and weaknesses that can be exploited/plugged with
open innovation techniques
 Our understanding of the technology trends and activity of key players helps inform your open
innovation and partnering strategy
 Due diligence on external partners and technologies

 CxO compatible materials, workshops and seminars
 Accelerating internal communication
 Facilitating effective technology transfer Which technology components are you ready to license out? Which
ones should you acquire?
5

Competitive intelligence

Key benchmarks and comparisons against key competitors or alliances
• Strengths and weaknesses of patent portfolios
• Inventor and collaborator networks
• Evolution of R&D focus
• Technology value chain mapping

Technology value chain mapping Evolution of R&D focus

6

Technology foresight
Emerging technologies in electrical energy storage
Technology foresight activities helping
you identify:
• Emerging technology trends
• Industry white space analysis
• Investment opportunities
• Key technology market scenarios

Technology maturity and market requirements drive likely market adoption
Nanoparticle Manufacturing Techniques: As the technology matures, the different industry
field requirements will determine industrial R&D Linking technology potential to market
High attractiveness
Scaffolds for
Drug Fuel Cells
tissue formulations/d
engineering elivery Photovoltaic
Quality Requirements

Medical Cosmetics
Diagnostics
Air purification
Catalysis
Where should we
invest ?
Automotive
Aerospace

Water
purification Target
Industrial Opportunities
lubricants
Paints/coatings
Experimental
applications Cement/
Construction
Low Market
Low High Attractiveness
Volume Requirements

7

Technology market review
Technology evolution maps:
Technology market review reports provide a review of migration and interdependencies
key development areas as they correspond to current IPC Map 2000
and future market niches, helping:
• Corporate investment and M&A strategy in rapidly developing
markets
• Inform in-house R&D strategy
IPC Map 2007
• Support public sector innovation support strategies
• Assist young technology companies in prioritising key market
segments and identifying strategic partners
Technology tree and categorisation: identifying key solutions and
example technologies Analysis of key participants in complex systems

8

CambridgeIP’s technology and knowledge platforms

CambridgeIP’s offerings are based on a combination of:
• Proprietary software and workflow platforms tested through more than 100 real life projects
• A 100 million document database of patent and non-patent literature
• Quality assurance and report standards that ensure consistency in the outputs for our
clients
• The Boliven.com online platform of technology literature search and analytics with 8,000+
registered users and 30,000+ unique visitors per month

RedEye: our software analytics and workflow platform
Boliven.com: a leading portal for R&D and IP professionals

9

Outline


10

Our clients

Selected clients:
We have delivered more than 120 projects with leading
organisations including major corporations, research institutes,
service providers, high-tech SMEs and investors. Below is a
selection.


Thought leadership

Selected experience:
CambridgeIP is a recognised thought leader in the technology intelligence
space. Our research has been covered by the Harvard Business Review,
Financial Times and other leading media. Our collaborations include
Chatham House, University of Sussex and Cambridge University’s Judge
Business School.


Health and life sciences

Medical devices Pharmaceutical OTC drugs
Auto-injectors formulations Analgesics
Inhalers Excipients Anti-microbial
Endoscopy Carriers Anti- fungal
Ultrasound Liposomes
Wound healing Propellants Vaccines
e-Health Nanoparticles Dendritic cell
Capsules Recombinant vector T-
Diagnostics cell receptor peptide
Telehealth vaccines
Manufacturing DNA vaccination
Blood glucose
Heart rate processes
Blood pressure Spray drying Gene therapy
Biomarkers Freeze drying Silencing
Jet milling Tissue targeting
Filling
Active Packaging
pharmaceutical Regenerative
ingredients Generics medicine
Biopharmaceuticals Cell therapy
Bio-similars
Tissue targeting iPSC
Re-formulation
Drug conjugation Tissue engineering
Patents expiries
New chemical entities Cell-based vaccines


Clean tech and energy

Wind energy Fuel cells Nano devices
systems & materials

Biomass Advanced Geothermal
refrigeration energy
Systems

Photovoltaic & Clean coal
Refineries,
component carbon capture
power gen,
technologies CO2-EOR
co-gen.

Concentrated Marine Desalination
solar & other transport and water
energy storage sanitation
systems
Smart grid


Telecommunications and electronics

Wireless authentication Geographical systems
Physical/Remote access control GIS measurements
Merchant/Purchasing Satellite navigation/GPS
Digital credentials

Clean tech Telecoms standards
Smart grid ETSI
Smart meters Continua alliance
Transport management RFID
Distributed sensor systems Blue tooth
Energy harvesting Near field communication
Radio frequency identification
Internet & data handling
Search Hardware
Cloud computing Card readers
Data fusion Routers
Database replication Mems
Flexible displays
Contactless card
Mobile devices/applications
Satellite communications
E-reader
Mobile search
Application software e-Health
Media convergence Remote diagnostics
3G/4G/WiFi Device access control

Nanotechnology

Nanomaterials Tissue engineering
CNT Nano-materials
Graphene Nano-fibers
Nanoparticles Scaffolds

Nanobiotechnology Nanoparticles
Bio-compatible nanoparticles Colloidal gold
DNA nanotechnology Iron nanoparticles
Nanospheres Nanostructures
Nanoformulations Platinum nanoparticles
Quantum dots
Silver nanoparticles
Carbon nanotubes
CNT, SWNT, DWNT, MWNT
Functionalization Industrial fields
Production Advanced materials
Purification Automotive, Aerospace
Electronics
Paints & Coatings
Nanotoxicity
Nanotubes
Nanospheres
Environmental
Nanoparticles applications
Risk assessment technologies Construction materials
Energy storage, generation and
transmission
16 ©2011 Cambridge Intellectual purification All rights reserved
Water Property Ltd.

Outline


17

Selected team members

Quentin Tannock Ilian Iliev Dr Robert Brady Mark Meyer Ralph Poole Vladimir Yossifov
Chairman & co-founder CEO & co-founder Non-Exec Director Business Development Boston Geneva Representative
Manager Representative
North America

Dr Phil Coldrick
Arthur Lallement Helena van der Merwe Sarah Helm Yanjun Zhao Dr Daryl Boudreaux
Associate Consultant
Senior Associate Senior Associate Senior Associate Senior Associate Associate Consultant

18

Key team members 1
Quentin Tannock (Chairman & co-founder)
 Prior experience: founder of a successful company in the chemical sector; law
lecturer; facilitated major R&D collaborations at Cambridge University; member of
Lambert working group tasked by government to draft model contracts for industry-
university collaborations; IP analysis & strategic advice to nanotechnology venture
capitalists; assisting Cambridge University Institute of Biotechnology start-ups with
commercial and fundraising strategies
 Education: Law, (Roman-Dutch, Common Law, International Law in Cambridge &
elsewhere)

Ilian Iliev (CEO & co-founder)
 Prior experience: strategy & innovation advisory work for a Magic Circle law firm;
award-winning biotech start-up in Cambridge; policy advice; 1990s: founded and
ran a 100+ employee business in the electrical industry in Southern Africa
 Education: Economics and Management; Ccmpleting a PhD on ‘Innovation
Finance’ at the Judge Business School, Cambridge University

Dr Robert Brady (non-Exec. Director)
 Prior experience: Founder of Brady plc a leading supplier of transaction and risk
management software solutions to companies and banks operating in the metals
and minerals, energy and 'soft' commodity sectors. Dr Brady acts as an active
mentor and advisor for several growth companies, specializing in information
technology and services. He is the current treasurer of Cambridge Angels
investment group.
 Education: fellow at Trinity College, Cambridge, where he specialized in the field of
physics.
19

Key team members 2
Mark Meyer (Houston Representative and Head of North America)
 Mark leads our North America business development, and is based in Texas
 Mark has more than 20 years of oil and gas experience and 25 years of business
development experience
 VP and Director level assignments at independent oil & gas companies, international oil
companies, energy sector startups and high tech firms.
 Mark has been recognized by the Harvard Business Review, Gartner Group and IBM
Corporation for best practices in business transformation and business development.
 Education: BS in Chemical Engineering from The University of Texas at Austin.

Ralph Poole (Boston Representative)
 Assists CambridgeIP in knowledge management and taxonomy methodology development
 Supports our client base out of Boston
 Former Chief Knowledge Officer at Ernst &Young LLP and Cap Gemini; former partner at
Boston Consulting Group and Bain & Company;

Vladimir Yossifov (Geneva Representative)
 Assists CambridgeIP with relationships with patent authorities and the Swiss market
 More than 35 years of executive experience in intellectual property, transfer of technology,
licensing, innovation and IP infrastructure development.
 Former director at the World Intellectual Property Organization (WIPO) for regional IP
information and Innovation promotion systems in countries of Africa, Asia, Eastern Europe,
Central Asia and the Caribbean

20

…and finally…

Feel free to discuss your specific technology intelligence requirements with Quentin
or Ilian

Visit CambridgeIP’s www.boliven.com for free patent searches

Thank you !

Quentin Tannock Ilian Iliev
(Chairman and Founder) (CEO and Founder)
Quentin.tannock@cambridgeip.com ilian.iliev@cambridgeip.com
GSM +44 -077-862-10305 GSM: +44-077-863-73965
Tel: +44-1223 778 846 Tel: +44-1223 778 846

Corporate office Internet resources
Website: www.cambridgeip.com
Cambridge Intellectual Property Ltd www.boliven.com
8a Kings Parade, Cambridge Blog: www.cambridgeip.com/blog
CB2 1SJ, United Kingdom
UK: +44 (0) 1223 777 846 Sign up for our free newsletter
Fax: +44 (0) 20 3357 3105 on our home page

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CambridgeIP Introduction to Services June 2011

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CambridgeIP Introduction to Services June 2011