Sell more with a Copywriter on your team: 5 Powerful Selling Techniques. Tangible Words' copywriters can help businesses with SEO copywriting, brochures, e-newsletters, fliers, and email campaigns.

1. SELL MORE WITH A
COPYWRITER ON YOUR
TEAM: 5 POWERFUL
SELLING TECHNIQUES
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2. 1. “Copywriters cater to speed-
readers.”
You have >3 seconds to interest readers. So
Copywriters:
 Showcase the best parts of your business fast.
 Hook readers interest via benefit-driven
headlines & sub-headlines.
 Turn the focus off company history and onto
your customers.
www.tangiblewords.com

3. 2. “Readers are compelled to
read certain words”
 Readers are psychologically compelled to read
some words more than others.
 Readers buy for psychological reasons.
Copywriters convey the psychology of
buying in your copy.
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4. 3. “55% of communication is
body language.”
So how will you weave
subtle body language
into your copy?
Copywriters:
 Use tone to make your
audience feel as if they are
talking to a real person.
 Attach emotion to your
message so customers
want to buy from you.
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5. 4. “Satisfy the WII.FM Test”
(‘What’s in it for me!’ – Your
Customer)
To Make Your Customers Want
You, You Need:
 An external perspective, so your
copy addresses what your
customers need to hear before
they buy.
 Research that uncovers every
benefit of your business, so your
customers want you more than
your competition.
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6. 5. Use tried-and-tested Sales
Techniques.
Integrate offers
and incentives
so your
audience takes
action NOW
(before they
forget about
you!)
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7. WARNING: Don’t Waste Your
Money$
No copywriting? Say
goodbye to graphic
and web budget.
“Would you hand-
draw your logo?”
A scribbled logo
doesn’t convey
your competence,
and neither does
unskilled writing.
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8. Stop Wasting Money You’ve
Spent
 Copywriting tells consumers why they need
you, so you increase your profits.
 Contact Tangible Words to take action and
start selling effectively now!
www.tangiblewords.com