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Jio case study

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my study about jio and advancement of digital telecommunication in india

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Jio case study

  1. 1. ABOUT
  2. 2. JIO SIM JIO NET LYF PHONE
  3. 3. Changed the needs
  4. 4. Life is going Digital India cannot be left behind India is ranked 155thof 230 countries Jio will take India to top 10 globally We need digital tools and skills
  5. 5. JIO APPS
  6. 6. STRATEGIES  Oligopolistic market  100 million mark  Quality Subscribers  Voice lte(voice over long term evolution)
  7. 7. OLIGOPOLISTIC MARKET • Cheap rates which kill competition • So subscribers will turn soon. • In an oligopolistic market if some player creates such kind of ripple it forces other players to slash the prices. • The strategy of other player’s in the market is solely dependent on reliance Jio-SETTING the TREND
  8. 8. 100 MILLION MARK • The company plans to acquire 100 million subscribers within 1 YEAR • Reliance jio’s 4G network is COVERING 18000 cities and town and over 2 lakh villagers. • If 50% of the users opting for 149rs plan & the rest for high cost plans, reliance can easily make 400rs/customer on average. • If Jio manages to acquire a subscriber base of 100 million customers, it’ll recover the cost within 5 years and start reaping huge profits after that.
  9. 9. • Their subscribers are 4g enabled smart phone users • So, they are capable of continuing the service if they experience a good service @ the subsidiary period • India’s total 4G user number is believed to touch the mark of 143 million by this year end. • Even if many subscribers leave the association with reliance, still reliance would be left with significant market share. Quality subscribers
  10. 10.  Using this system their app become mandatory to use for signup.  They enable paper free signup through this system.  Jio ensures 5 min activation via this system.
  11. 11. VARIOUS STRATEGIES IN PROMOTION ADAPT TO THE CURRENT GOAL OF NATION PLACING THE PROMOTION INTO BOOKS SOCIAL MEDIA
  12. 12. For one year worth Rs15,000/-
  13. 13. Conducted @ section B of
  14. 14. JIO stands tall among all 0 5 10 15 20 25 30 35 40 IDEA JIO AIRTEL AIRCEL VODAFONE 4 36 7 0 5
  15. 15. Issues on Jio OHigh Ping OLow Success Rate on Calls OSlowest 4G
  16. 16. CURRENT UPDATES • Reliance Jio has crossed the 50 million subscriber mark <3 Months. • Jio continues to be the fastest growing company in the world and has crossed 50 million subscribers in record 83 days(29-11- 16)," sources pointed out. • Airtel reached the same milestone of notching 50 million subscribers in 12 years, Vodafone and IDEA took 13 years each .
  17. 17. Continue… • Jio has introduced HAPPY NEW YEAR OFFER for the existing subscribers to extend its validity till march 2017 • And it also sustained the welcome offer to the new subscribers • To double no of outlets by march 2k17 up to 4,00,000. • Home delivery of JIO Sims
  18. 18. • Average JIO user uses 25 times more than other network subscribers. • After the 9000cr block of call from the leading competitors at initial ,after the regulation from TRAI and the Govt. enforced the licence condition. • Via this action the block rate dropped from 90% to 20% as of 1st week of December. • JIO supports MNP now to sustain their existing numbers.
  19. 19. A STUDY BY,

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