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100 million mark
Voice lte(voice over long term
• Cheap rates which kill competition
• So subscribers will turn soon.
• In an oligopolistic market if some player
creates such kind of ripple it forces other
players to slash the prices.
• The strategy of other player’s in the market is
solely dependent on reliance Jio-SETTING the
100 MILLION MARK
• The company plans to acquire 100 million
subscribers within 1 YEAR
• Reliance jio’s 4G network is COVERING 18000
cities and town and over 2 lakh villagers.
• If 50% of the users opting for 149rs plan & the
rest for high cost plans, reliance can easily make
400rs/customer on average.
• If Jio manages to acquire a subscriber base of 100
million customers, it’ll recover the cost within 5
years and start reaping huge profits after that.
• Their subscribers are 4g enabled smart phone
• So, they are capable of continuing the service if
they experience a good service @ the subsidiary
• India’s total 4G user number is believed to touch
the mark of 143 million by this year end.
• Even if many subscribers leave the association
with reliance, still reliance would be left with
significant market share.
Using this system their app become
mandatory to use for signup.
They enable paper free signup
through this system.
Jio ensures 5 min activation via
VARIOUS STRATEGIES IN PROMOTION
ADAPT TO THE CURRENT GOAL OF
PLACING THE PROMOTION INTO
JIO stands tall among all
IDEA JIO AIRTEL AIRCEL VODAFONE
Issues on Jio
OLow Success Rate on
• Reliance Jio has crossed the 50 million
subscriber mark <3 Months.
• Jio continues to be the fastest growing
company in the world and has crossed 50
million subscribers in record 83 days(29-11-
16)," sources pointed out.
• Airtel reached the same milestone of notching
50 million subscribers in 12 years, Vodafone
and IDEA took 13 years each
• Jio has introduced HAPPY NEW YEAR
OFFER for the existing subscribers to
extend its validity till march 2017
• And it also sustained the welcome offer to
the new subscribers
• To double no of outlets by march 2k17 up to
• Home delivery of JIO Sims
• Average JIO user uses 25 times more than
other network subscribers.
• After the 9000cr block of call from the leading
competitors at initial ,after the regulation from
TRAI and the Govt. enforced the licence
• Via this action the block rate dropped from 90%
to 20% as of 1st week of December.
• JIO supports MNP now to sustain their existing