This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.

1. Conversation starters
Travel Magazine E-Day
30/09/2010

2. Hi! My name is Sofie
©clopin

3. Social Media Overview

9. ?

10. Social Media Revolution 2 (Refresh): http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

11. Source: bvlg.be

12. Facebook in Belgium
3.5 million Belgian accounts
+/- 7 million Belgians online
= 50% of the online population is active on
Facebook

13. Facebook in Belgium
50.9 % of the Belgian
Facebook users is 18-34 yo
50.3% men
vs 49.7% woman
42 % Frenchspeaking
vs 58 % Dutchspeaking
Source: http://www.checkfacebook.com/

14. Other...
LinkedIn: 526,476 BE profiles
Netlog: 3.1 million Dutchsp members
7.8 million FRsp members
Twitter: +/- 30,000 accounts (VL)

15. But first...

16. ... some history

17. Web 2.0

18. Web 2.0
The ‘new’ web
creation
social
decentral

19. 1. Creation
The web is the first mass medium
where the production tool is the
same as the consumption tool.

20. Pyramid
1 Creators
10 Reactors
100 Lurkers
1000 Strangers

21. 2. Social

23. 3. Decentral
Metcalfe’s law

25. Yelling does not work

28. Where to start?

29. Social Networks
Facebook, Hyves, Netlog, Bebo...
Facebook + local, LinkedIn
Biggest audience
Usually closed

30. Sharing Networks
Youtube, Flickr, Vimeo, Digg,
Slideshare, StumbleUpon
Open
Focussed on sharing + commenting
Google!

31. Microblogging
Twitter, Yammer, (Facebook?)
Open
Asymmetrical
Influential

32. Blogosphere
Local
Open
Networks
Influential

33. Forums
Not dead!
Closed
Mature
Google!

34. Wiki
Wikipedia, Lostopedia
Curated
Collaborative
Google!

35. How to start?

37. Social Media
=
a bar

38. What does work?
Listen
Facilitate
Conversation

40. 1. Listen
Tracking tools
Analysis
Feedback
Quantitative & qualitative!

41. 1. Listen
Where is your particular audience?
Where are your ambassadors?
Where are your influentials?

42. 2. Facilitate
Offer them a platform
Give them ‘something to talk about’

43. Remember?
Web 2.0, the ‘new’ web
creation
social
decentral

44. 2. Facilitate
Allow people to create
Allow people to share
Do not try to control centrally

47. Social Currency

48. 2. Facilitate
Give people something to “score” in the
eyes of their peers

50. 2. Facilitate
Platform?

52. 3. Conversation
Keep the conversation going
Reactive? Proactive?
Answer questions
Incorporate feedback

53. Social Media
Content
Tracking

54. Feedback loop
Content creation
Social Media
Online Reputation Management

55. Rinse and repeat

56. Good luck!

57. Questions?

58. Bart De Waele Bart Debunne
E: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be
T: +32 495 51 36 36 T: +32 486 76 70 26
Sofie Verhalle Joke De Nul
E: sofieverhalle@talkingheads.be E: Jokedenul@talkingheads.be
T: +32 478 20 84 11 T: +32 486 41 84 30

59. E: info@talkingheads.be
T: +32 9 269 52 45