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Talking Heads - "Something Something Something Social Media" for social media forum 2010

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Talking Heads
Talking Heads

Presentation for the Social Media Forum 2010. Sneakily we named it "Something Something Something Social Media" because it sounds sexier than the actual title "Tackling Social Media the right way: Strategy & Policy"

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Conversation starters Social Media Forum 2010
Good morning, I’m Sofie ©www.clopin.be
Something Something Something Social Media Tackling Social Media the right way: Strategy & Policy
Social Media?
Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
From one-way Website User User
To two-way Website User User
© www.lamazone.be
To a roundabout Website User User
Social Media for businesses
The recipe © www.lamazone.be
Social media Start with a strategy Build relationships (not campaigns) Build communities (not websites) Integrate (don’t interrupt) Communicate (don’t shout) Organic (not artificial)
Congratulations!
© www.gapingvoid.com
© www.lamazone.be
Just one more thing...
Social Media Policy
Social Media Policy What? Why? Who? How?
Guidelines Ethical code How to react Personal? Corporate? © eye2eye What can and cannot be said?
Scenario Examples
Social Media Policy What? Why? Who? How?
People talk behind your back Positive Negative Not enough © www.lamazone.be
Why? Uniformity Responsability Just another communication policy
Social Media Policy What? Why? Who? How?
PR Communication Marketing Customer service Internal communication HR IT © www.lamazone.be
You decide (but please... not IT)
50% Who? Everyone hoe koppel ik deze aan die er voor? Everyone is involved Ambassadors © www.lamazone.be
Social Media Policy What? Why? Who? How?
How? Strategy Online tools: eg www.policy.net Internally Externally
Examples
“Jeweller T. is a crook” Negative experience Twitter Escalation © www.lamazone.be
The Streisand Effect Examples Blocking information backfires © JCT (Loves) Streisand*
Cease & Desist Ripple effect Mainstream Media Comments on newssite © www.lamazone.be
109 reactions 10 + an employee Ambassador... © archeon
Scenario Discovery Examples Evaluate Respond
Good luck! Work hard.
Questions?
W: www.talkingheads.be E: sofie@talkingheads.be T: @talking_heads T: +32 9 269 52 45

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