Talking Heads - "Something Something Something Social Media" for social media forum 2010

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Presentation for the Social Media Forum 2010. Sneakily we named it "Something Something Something Social Media" because it sounds sexier than the actual title "Tackling Social Media the right way: Strategy & Policy"

Tecnologia Negócios

Conversation starters

Social Media Forum 2010

Something Something
Something Social Media
Tackling Social Media the right way:
Strategy & Policy

Social media are the
online tools and platforms
people use to share their
opinions, insights and
experiences with each
other.

Social media
Start with a strategy
Build relationships (not campaigns)
Build communities (not websites)
Integrate (don’t interrupt)
Communicate (don’t shout)
Organic (not artificial)

Social Media Policy
What?
Why?
Who?
How?

Guidelines
Ethical code

How to react

Personal? Corporate?

© eye2eye
What can and cannot be said?

People talk behind your back

Positive
Negative
Not enough

© www.lamazone.be

Why?
Uniformity
Responsability
Just another communication policy

PR Communication

Marketing
Customer service

Internal communication
HR

IT

© www.lamazone.be

50%
Who?
Everyone hoe koppel ik deze aan die
er voor?

Everyone is involved

Ambassadors

© www.lamazone.be

How?
Strategy
Online tools: eg www.policy.net
Internally
Externally

“Jeweller T. is a crook”

Negative experience

Twitter

Escalation

© www.lamazone.be

The Streisand Effect

Examples
Blocking information

backfires

© JCT (Loves) Streisand*

Cease & Desist

Ripple effect

Mainstream Media

Comments on newssite

© www.lamazone.be

109 reactions

10 +

an employee

Ambassador...
© archeon

Scenario

Discovery
Examples
Evaluate

Respond

W: www.talkingheads.be
E: sofie@talkingheads.be
T: @talking_heads
T: +32 9 269 52 45

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