https://www.talkdesk.com/resources/ebooks/ Learn five easy ways to build and improve your social media audience. Whether you're just starting out or a tenured social media marketing professional, growing your reach is critical to your marketing success.

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// 5 easy ways to grow your company’s social media audience
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3. 5 easy ways to grow your company’s social media audience
// table of contents //
INTRODUCTION // 04
01 // Make a video // 05
02 // Design an infographic // 06
03 // Document a publicity stunt // 07
04 // Create your own hashtag // 08
05 // Utilize humor // 09
CONCLUSION // 10
talkdesk © www.talkdesk.com // 3
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// 5 easy ways to grow your company’s social media audience
Are you looking for simple, yet effective ways to grow your social
media audience? This ebook is the perfect place to start.
From contests to simple redesign, sometimes tweaking the smallest
parts of your social media presence brings big results.
Below are five easy ways to grow your company’s social media
audience:
// INTRODUCTION //

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// 5 easy ways to grow your company’s social media audience
01 // MAKE A VIDEO
Capture your audience by releasing a short, two or three-minute video.
Videos are an excellent way to get across a longer message to an
audience with a short attention span.
WestJet Airlines performed a “Christmas miracle” last holiday season
when they gave gifts to their passengers.
They documented the passengers’ surprise through a short YouTube
video. The video was viewed over 35,000 times, making it one of the
most-viewed airline videos of the year.
The bonus with videos is that they can be shared on multiple channels,
including Facebook, Twitter and Instagram.

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// 5 easy ways to grow your company’s social media audience
Do you want to prove that you’re a brand worth following? Provide
information in stylish way by publishing your own infographics.
Infographics have a way of going viral, like this Halloween costume one
that generated over 300,000 views, 2,300 pins on Pinterest and 26,000
likes on StumbleUpon.
For those with short attention spans or visual learners who digest
information more easily when it’s presented in a unique and
eye-catching way, infographics have a way of grabbing the
attention of many and even greater share potential.
02 // DESIGN AN INFOGRAPHIC

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// 5 easy ways to grow your company’s social media audience
03 // DOCUMENT A PUBLICITY STUNT
Weird public stunts grab people’s attention and has serious sharing
power.
Cadbury Eggs documented the construction process of a giant
chocolate thumbs up, the Facebook “like” symbol.
The response was outstanding. Cadbury received 250,000 social
interactions with the marketing campaign, along with 40,000 new
Facebook fans.

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// 5 easy ways to grow your company’s social media audience
04 // CREATE YOUR OWN HASHTAG
Hashtags have become an important part of social media marketing
in recent years. While the trend began with Twitter, other social media
channels, including Instagram and Facebook, now utilize the tool.
Hashtags are a great way to reach out to an audience that doesn’t
follow your brand yet, and creating your own hashtag for them to use
in contests and tag themselves is a perfect way to grow your fan base.
Take Nike, for example, which is the most mentioned brand on
Instagram, appearing in over 19 million hashtagged “#Nike” photos
posted by others.

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// 5 easy ways to grow your company’s social media audience
05 // UTILIZE HUMOR
One of the fastest ways to grow your following is to make your fans
and followers laugh.
The company that makes tiny smart cars responded to a fan’s poop
joke tweet with a funny poop statistic: it would take 4.5 million pigeon
poops to hurt the Smart Car’s safety cell.
Their Twitter following increased by 1,755 percent in response to their
bathroom humor.

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// 5 easy ways to grow your company’s social media audience
In a society where 72 percent of adults utilize social media, reaching
out to customers via Facebook, Twitter and other social channels is
vital.
By latching onto even a couple of these social media strategies
you have the potential to not only grow an audience, but build an
engaged following that interacts with your brand.
// CONCLUSION //
Growing a captured audience is key.

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// 5 easy ways to grow your company’s social media audience
MARKETING
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