Mais conteúdo relacionado Semelhante a Christer Holloman - Glassdoor.com - 24th Sept (20) Mais de TALiNT Partners (20) Christer Holloman - Glassdoor.com - 24th Sept4. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
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Best Practices in Social Recruiting
Christer Holloman
6. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Overview
Rich Barton
Founded Glassdoor
Co-Founded Zillow
Founded Expedia
Stephen Kaufer
Board of Glassdoor
CEO & Founder TripAdvisor
7. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Overview
Glassdoor helps people find jobs they love
and helps employers recruit top talent.
8. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Why Employment Information Matters
61%
of employees say a new job is different than
expectations set in the interview process.
9. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Influencing the Decision Process
7
the average
number of
reviews a job
seeker reads
before
forming an
opinion of a
company.
90%
of employees
are very likely
to read
reviews
before
accepting a
job offer.
94%
of job seekers
value the
employer
perspective.
13. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Top Tips
1. Enrich Online Profiles
2. Encourage Feedback
3. Monitor & Engage
4. Show & Tell
5. Improve Your Career Site
6. Cross Promote
14. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
1. Enrich Online Profiles
Enrich the visual
appeal i.e. cover
photos, videos
Share what
makes your
company
attractive
Connect your
social presence
15. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Company Reviews:
Current employees
Recent Hires
Interns
Important Notes
No incentives
All reviews must be
balanced and fair
2. Encourage Feedback
17. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
3. Monitor & Engage
Highlight the voice of
your culture, your
employees
Participate, not just
promote
Show the depth of your
employer brand
Determine what brands
should have a career
presence on Facebook
Participate, not just
promote
Diversify the
conversation
18. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
4. Show & Tell
Increase awareness of
brand presence on
photo sharing apps
Show behind-the-
scenes
Showcase a day in the
life of an employee.
Connect management
direct to employees
and job candidates
19. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
5. Improve Your Careers’ Site
Highlight what
makes your
company a
best place to
work.
Tell your
story, share
the employee
story.
Integrate your
social
recruiting
paths.
28. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Improving ROI
1. Learn from and fix the “bad”
2. Act early and act often
3. CEO and senior leaders need to walk the talk
4. Empower front line managers
5. Promote the good
6. Use a surround sound approach
7. Encourage feedback
8. Monitor and engage
9. Be honest and authentic
10.Continually track success
31. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 31
How Glassdoor Works
Company Reviews
Give-to-get model
Voluntary and
anonymous
Required company
review elements:
Overall company rating
Review Title
Pros
Cons
Advice to Mgmt.
32. Confidential and Proprietary © Glassdoor, Inc. 2008-2012 32
How Glassdoor Works
Optional company
review elements:
Workplace Factor Ratings
CEO Approval Ratings
Recommend to a friend
Business Outlook
Job Details
33. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Moderation Process
Salary
Reports
Company
Reviews
Interview
Reviews
Office
Photos
Every single piece of content goes through
Glassdoor’s multi-tier review process which
includes:
• Technological Review
• Human Review
34. Confidential and Proprietary © Glassdoor, Inc. 2008-2012
Glassdoor Moderation Process
On average we reject 15% of reviews as they do not
meet our community guidelines.
Notas do Editor Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients Glassdoor is a jobs and career community that is leading the way in workplace transparency.20M members4.5 million reviews for 260000 companies1000+ clients At Glassdoor, we want to change this. We fundamentally believe than an informed candidate is a candidate is a satisfied employee and a retained employee. A sample snapshot of online channels of influence Sample email template shown on right. Available by visiting www.glassdoor.com/employers Glassdoor Employer Center– available to employer partners This is Pepsi’s Employer Center This is Pepsi’s Employer Center This is Pepsi’s Employer Center This is Pepsi’s Employer Center