Clair Bush, Marketing Consultant & Cofounder at Talent Stories presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
Artificial Intelligence, machine learning and automation feature heavily in the headlines. It’s been reported that corporate spend on AI will grow to $47 billion by 2020, but what does this mean for recruitment agencies, and how can you compete?
Discover how machine learning and automation can create efficiencies for recruiters
Deploy Artificial Intelligence to increase client and candidate engagement
Understand how you can apply AI and automation to increase profitability
9. Candidate.ID’s Talent Pipeline Platform
provides one central, unified SaaS
solution that manages and optimises
every tactic used to find, attract, engage
and nurture candidates.
● Candidate nurturing and scoring,
● Email marketing,
● ATS and CRM integration
● Closed-loop, real-time reporting
tools
10. Takeaway:
Adopt Automation for
Business Development
● Analyse and track visitors to/from your website
● Create content for all stages of the relationship
● Data cleanse regularly so your conversations resonate
● Nurture engaged visitors using automation
● Identify ‘qualified’ leads for precise business development
12. SourceBreaker's Award Winning,
Intelligent End to End Search platform
delivers measurable results and provides
genuine USPs to help you win and place
more business.
● Search across all platforms
● Match candidates to jobs
● Keyword matching
13. Takeaway:
Adopt Machine Learning for
Candidate Sourcing
● Search across all channels and platforms
● Identify the best match
● Re-engage with candidates that you already know
● Shortlist faster, with more accurate, engaged candidates
● Combination of technology and the human touch
16. Takeaway:
Train your Recruiters to be
relationship marketers
● Subject matter expertise
● Industry or sector gravitas
● Well networked
● Content creator
● Technically proficient
17. Role of a Recruiter
#4: Results, Referral & Revenue
18. cube19 is a business intelligence and
performance management technology
for the global recruitment industry.
Provides recruitment-specific analytics,
business intelligence, reporting,
dashboards, leaderboards and
gamification to help recruitment
companies increase revenue, scale
efficiently, improve data quality, and
motivate teams.
19. Takeaway:
Use integrated, data aggregator
software to optimise performance
● Join the dots with your data
● See the big picture, and use insight to create more success
● Make insight based decisions
● See what’s working well, and replicate it
20. The Rec Tech Industry
Sourced from Ken Brotherston, TALiNT Partners
21. A pause for thought…
How to take
business
complexity and
make it simple…
use 2x2
Avinash Kaushik,
Digital Marketing Evangelist
& Google Co-founder
https://www.kaushik.net/avinash/
22. Recruiter versus
technology
All jobs boil down to four categories on two
dimensions:
Nonroutine Manual: Service occupations related
to assisting or caring for others
Nonroutine Cognitive: Management and
professional occupations
Routine Cognitive: Sales and office occupations
Routine Manual: Construction, transportation,
production and repair occupations
SOURCE: https://www.kaushik.net/avinash/
Manual Cognitive
NonroutineRoutine
23. Summary:
● Know your process, but
do something different
● Know your recruiters,
their strengths and
weaknesses
● Use technology in the
best and right places to
support your recruiters
● Think like a relationship
marketer: simplify your
complex business
problems
· Welcome
· Clair Bush, co-founder of Talent Stories, marketing consultancy & concierge
· Present my view of AI, Automation & Agencies
Digital age
Data driven
Demand generation
Age of technology innovation
Information digestion: we bounce from current affairs to leisure activities, to communicating with friends and family in erratic micro moments.
Competition for mindspace is exponential
Purchasing decisions used to be simple - so marketing and sales messaging was just 2 dimensional - right place, right time…
Now marketing needs to be omnipresent
Must be easier if you’re selling cars, holidays or even houses,
But how can you complete if you’re selling dreams, new lives and changing lives? Because that’s what we do in recruitment.
· The reason why is that our journey to purchase or consuming information, products and services is so much more complex.
This is why it's imperative that we understand the impact technology has on the recruitment industry
We build relationships - computers can’t do that
As a recruiter, your job is to represent …
your clients - their needs, the business and the culture
Your agency - it’s specialism & professionalism
Your candidates - empathise, encourage and educate
Yourself - integrity, passion, enthusiasm
What does Artificial Intelligence, Automation or Machine Learning actually or really mean for Recruiters? Can you define what each of these technology hot trends do, and how they differ?Do you use AI, Automation or Machine Learning in your recruitment process today? What are the benefits? How has this technology changed your approach?
Where can technology create better experiences for candidates, clients and recruiters?
CandidateID
Automatically segments contacts, based on data on the web / CRM / online behaviour
Recruiter sets the rules
Irony is that automation takes lots of initial time to set up and create content / rules
Users can get up to speed in 1-3 months
Key benefits - better qualified lead dev, shortlist quicker, with established relationships both sides
Sourcebreaker
Combines ML & human instinct - you teach the system based on your knowledge and it learns - performing faster and across more data than you can digest
Smarter than other systems in that SB can spot anomalies ie java dev and java software engineer
Harnham & Premier client case studies - saves about 1 hr of sourcing time a day. Expands pool of suitable candidates and increases opportunity for revenue growth - doing more with the candidates you know as you can find / match them quicker
Cube19
BI, reporting - data management for growth and to increase opportunities