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Handling Workforce Development
Dave Wilkins, Head of Taleo Research
John Moxley, Director of Leadership Development, Cricket Communications
Chris Cimitile, title?
Handling Workforce Development




            at Cricket Communications
             confidential/proprietary
Today’s Topics




 • Intros and Agenda
 • Leadership Development at
   Cricket Communications
 • Succession Planning across the Organization
    o How Technology Helps
 • Preparing Employees for Future Demands




                         confidential/proprietary
TALENT INTELLIGENCE
confidential/proprietary
TALENT INTELLIGENCE
confidential/proprietary
Education, Workforce Mismatch


             Percent Growth Over Past 10 Years
       100
        90
        80
        70
        60
        50
        40
        30
        20
        10
         0
                College Grads                         Jobs Needing College
                                                             Grads




                           confidential/proprietary
Education, Workforce Mismatch


             Percent Growth Over Past 10 Years
       100
        90
        80
        70
        60
        50
        40
        30
        20
        10
         0
                College Grads                         Jobs Needing College
                                                             Grads




                           confidential/proprietary
Cricket Communications




 •   Nationwide wireless provider – wide range of services, affordable prices
      o Unlimited rate plans voice, text, web, broadband– no contracts
      o Muve Music – unlimited music downloads, 600,000 subscribers
 •   Offer both simple and smart phones, including Android and Blackberry
 •   Company stores, Dealers, National Partners (e.g. Best
     Buy, Target, Walmart, Dollar General, HSN)
                          http://www.mycricket.com


                                     confidential/proprietary
Cricket’s
Leadership Pipeline Model*

    •   5 Leadership levels with unique
        expectations, competencies, values
    •   Turns are major transitions a leader must
        make to be successful at the next level
    •   Advancement requires changes in
         –   Competencies
         –   Values
         –   Time Allocation
    •   Competency sets define focus for each
        level, used in Performance Management
        & Succession Planning Process
    •   Model applies to everyone in the enterprise
    •   Validated for large & small organizations


         * Based on The Leadership Pipeline* Charan, Drotter, Noel, 2001


9
                                                      confidential/proprietary
Leadership Competency Framework


 • 4 Mission Critical Behaviors apply to everyone
 • Unique Competency sets for each of 5 Leadership
   Levels
 • Intended to guide development focus for a given
   leadership level
 • Competencies are cumulative as one advances in level,
   e.g. a Mid-Level (Level 3) leader should be proficient in
   all competencies for levels 1-3
 • Used in Performance Management and Development
   Planning




                            confidential/proprietary
Example of a Leadership Profile




                       confidential/proprietary
Leadership Profile in Cricket U




                         confidential/proprietary
Poll Question: What’s Your Learning Mix for Leaders?

 • Mostly formal with some on-the-job development and coaching
 • Mostly on-the-job development with some formal and coaching
 • Mostly coaching with some on-the-job development and formal




                              confidential/proprietary
Learning Plan for the
Frontline Leader

              Formal Training (10%)
                                                                         On-the-job Development (70%)
                     CORE = 16.5 hrs
                                                                     (Activities dependent on individual and
     •   New Manager Orientation (WBT 2.0)                           competencies/experience to develop)
     •   Effective Supervision (WBT 2.0)
                                                                     •     Stretch assignments
     •   Getting Started as a New Leader (WBT 2.0)                   •     Job Shadowing
     •   Frontline Leader at Cricket (WBT 0.5)                       •     Job-rotations
     •   New Manager FastStart (ILT 8.0)                             •     Toastmasters
     •   Conflict Resolution (WBT 2.0)                               •     Leadership Resources (Manager
     •   Situational Leadership (ILT 16.0)                                 Tools, Podcasts, getAbstract)
                                                                     •     Participate on cross-functional team
     •   Essentials of Leadership (WBT 3.0)
                                                                     •     Conferences
     •   Developing Others (WBT 3.0)

               Core Courses: in bold
               Elective Courses: not in bold
                                                                                     Coaching (20%)
                                                                   •     Peer coaching
                                                                   •     Weekly 1:1 meetings with manager
                                                                   •     Ad Hoc Manager Feedback and Coaching
                                                                   •     Mentoring (internal/external to Cricket)



14
                                                     confidential/proprietary
Are you ready
to Lead?

Get ready at Leader U:
 • Know your Leadership Level
 • Review your Leadership Profile
 • Start your Learning Plan




                             Click                  a at

                         confidential/proprietary
confidential/proprietary
Developing a Leadership Culture

     • 45 Videos Produced and delivered Via Cricket U




                         confidential/proprietary
Embedding Leadership into Retail Curriculum

           Core Branded           COS Retail                  Dealer Retail
              Retail              Management                  Management

              Retail New Hire         Smart Store                  Store Ops
               Onboarding            Operations 101              Best Practices


                                      New Manager
               Smart Selling                                     Smart Coaching
                                        FastStart


                                    SL II/ InsideOut            Smart Sales and
              Smart Service
                                      Coaching                  Service Coaching

                                        Smart
                 Team               Sales & Service
               Foundation
                                       Coaching

                 Muve              Smart Consulting              Leader U
                                                                 Leader U
               Certification        with Dealers
                                                                  course
                                                                 courses
                                   Business Acumen
             Data Certification
                                     for Frontline


             CID Certification


                                   confidential/proprietary
Poll Question: How Deep Do You Plan Succession?

 •   Executives Only
 •   VP and Senior Leaders
 •   Director and Managers
 •   Critical Roles
 •   All Employees




                             confidential/proprietary
Succession Planning Across the Organization




                  confidential/proprietary
Succession Planning across the Organization

• We focus at the Mid-Level
  Leader & Senior Leader
  segments
   o Not Executives; essentially
     Directors and above, and
     successors
• Start with Manager Ratings of
  Employees
   o Potential, Risk and Impact of
     Loss, and Suggested Next
     Moves
• Calibrate manager ratings across
  organization groups



                               confidential/proprietary
Succession Planning across the Organization

• Identify successors for Key Talent
   o HIPO and High Impact of Loss
     individuals
   o Critical roles (including feeder
     roles to critical senior roles)
   o Stack ranked talent pools
• Identify gaps in successors and
  successor capabilities
• Highlight workforce and
  development planning
  requirements
• Accelerate successor readiness



                                 confidential/proprietary
How Technology Helps with Succession Planning

• Creates a centralized data repository,
  easily updated and maintained –
  if user-friendly with an intuitive
  configuration
   o But GIGO, and the information
     can get stale
• Enables integration with HRMS
  and other data sources
• Allows Managers and HR Business Partners to
  access information on
  individuals, teams, business segments and the
  enterprise in order to better inform decisions



                              confidential/proprietary
How Technology Helps with Succession Planning

• Graphics-based, succession org
  charts give “at a glance” big
  picture for teams, and can
  highlight diversity and inclusion
  successes and/or issues
• Reporting capabilities allow easy
  data extraction and analysis
• Search for talent based on
  objective criteria




                               confidential/proprietary
Preparing Employees
for Future Needs



            confidential/proprietary
Preparing Employees for Future Demands

• Assessing needs
   o Successor readiness
   o Business direction / revenue opportunity
   o Employee career aspirations
• Focused Development
   o New products & key offerings: e.g., Muve Music
   o Key level: e.g., Frontline Manager
   o Key jobs: e.g., Indirect Account Mgrs.
   o Key competencies / Certifications
        Functional: Selling and customer service
        Technical: LTE (Long-Term Evolution) aka 4G


                                  confidential/proprietary
Preparing Employees for Future Demands, continued

• Versatility
   o Cross-training for different competencies,
     certifications
   o Highly transferable skills
     (coaching, business acumen. . . .)
• Managing the Process
   o Tracking assignment completions
   o Online assessments
   o Tracking development goal creation & progress
   o Qualitative analysis of development goal quality
   o Job profiles show development & transition activities


                                confidential/proprietary
How Learning Plans Fit Together




             Groups defined
            in CU Integration
                  feed



                                confidential/proprietary
Job Titles vs. Roles

  • Versatile Jobs that are customized to different Roles or
    functions:
  • Role Rotation and certifications enable specialization
    and development without changing job title


JOB TITLES                                    TECHNICAL CERTIFICATION
• General Responsibilities                    • Technical Responsibilities/tasks
• Key Competencies                            • Technical skills
• Level -> Span of Control                    • Technical/functional
• Required/Desired Experience                   Development Activities




                                                                                   29
                            confidential/proprietary
Certifications

• Certifications enable consistency in skills,
  and concrete development opportunities
• Platform Certifications
• Tool Certifications
• Functional Certifications
• Certification choice enables Career Paths
  to be Deep/Specialized vs. Broad/Versatile
• Employees earn badges for their certifications,
  badges influence Job qualifications, advancement, compensation
• Some may require recertification, e.g. new CID software release
• Certification requires approval by Mentor and Assessor
• Those that are certified mentor others
• Career Paths can be Deep/Specialized vs. Broad/Versatile


                                                                    30
                               confidential/proprietary
Roles in Individual
Development
                •   Provides curricula, learning resources, tuition reimbursement
                •   Assigns learning based on level, function, and job
                •   Provides tools and guidance regarding development paths
                •   Cricket U infrastructure
                •   Tracks Progress



                                          Organization
• Assesses employee’s
  strengths &
   weaknesses                                                                  • Assesses Career
• Facilitates development                                                        Interests, competencies
  planning discussion                                                          • Creates Individual
• Provides development                                                           Development Plan
  opportunities                                                                • Initiates career development
• Provides resources             Manager                            Employee     discussion with Manager
  (time, budget )                                                              • Ask for development
• Suggests career options                                                        opportunities
• Provides feedback                                                            • Takes WBTs,
  and coaching                                                                 • Enrolls in Cricket U courses



31
                                                 confidential/proprietary
Reinforcement with Social Networking




                                                 TALENT INTELLIGENCE
                      confidential/proprietary
Learn Anywhere, Anytime

 • Available Now
 • Access via smart phone browser
 • Access to all online
   assessments and
   course evaluations
 • Access to product information
 • Mobile ready courses




                                                    33
                         confidential/proprietary
QUESTIONS?




   confidential/proprietary

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Developing Your Workforce

  • 1. <Insert Picture Here> Handling Workforce Development Dave Wilkins, Head of Taleo Research John Moxley, Director of Leadership Development, Cricket Communications Chris Cimitile, title?
  • 2. Handling Workforce Development at Cricket Communications confidential/proprietary
  • 3. Today’s Topics • Intros and Agenda • Leadership Development at Cricket Communications • Succession Planning across the Organization o How Technology Helps • Preparing Employees for Future Demands confidential/proprietary
  • 6. Education, Workforce Mismatch Percent Growth Over Past 10 Years 100 90 80 70 60 50 40 30 20 10 0 College Grads Jobs Needing College Grads confidential/proprietary
  • 7. Education, Workforce Mismatch Percent Growth Over Past 10 Years 100 90 80 70 60 50 40 30 20 10 0 College Grads Jobs Needing College Grads confidential/proprietary
  • 8. Cricket Communications • Nationwide wireless provider – wide range of services, affordable prices o Unlimited rate plans voice, text, web, broadband– no contracts o Muve Music – unlimited music downloads, 600,000 subscribers • Offer both simple and smart phones, including Android and Blackberry • Company stores, Dealers, National Partners (e.g. Best Buy, Target, Walmart, Dollar General, HSN) http://www.mycricket.com confidential/proprietary
  • 9. Cricket’s Leadership Pipeline Model* • 5 Leadership levels with unique expectations, competencies, values • Turns are major transitions a leader must make to be successful at the next level • Advancement requires changes in – Competencies – Values – Time Allocation • Competency sets define focus for each level, used in Performance Management & Succession Planning Process • Model applies to everyone in the enterprise • Validated for large & small organizations * Based on The Leadership Pipeline* Charan, Drotter, Noel, 2001 9 confidential/proprietary
  • 10. Leadership Competency Framework • 4 Mission Critical Behaviors apply to everyone • Unique Competency sets for each of 5 Leadership Levels • Intended to guide development focus for a given leadership level • Competencies are cumulative as one advances in level, e.g. a Mid-Level (Level 3) leader should be proficient in all competencies for levels 1-3 • Used in Performance Management and Development Planning confidential/proprietary
  • 11. Example of a Leadership Profile confidential/proprietary
  • 12. Leadership Profile in Cricket U confidential/proprietary
  • 13. Poll Question: What’s Your Learning Mix for Leaders? • Mostly formal with some on-the-job development and coaching • Mostly on-the-job development with some formal and coaching • Mostly coaching with some on-the-job development and formal confidential/proprietary
  • 14. Learning Plan for the Frontline Leader Formal Training (10%) On-the-job Development (70%) CORE = 16.5 hrs (Activities dependent on individual and • New Manager Orientation (WBT 2.0) competencies/experience to develop) • Effective Supervision (WBT 2.0) • Stretch assignments • Getting Started as a New Leader (WBT 2.0) • Job Shadowing • Frontline Leader at Cricket (WBT 0.5) • Job-rotations • New Manager FastStart (ILT 8.0) • Toastmasters • Conflict Resolution (WBT 2.0) • Leadership Resources (Manager • Situational Leadership (ILT 16.0) Tools, Podcasts, getAbstract) • Participate on cross-functional team • Essentials of Leadership (WBT 3.0) • Conferences • Developing Others (WBT 3.0) Core Courses: in bold Elective Courses: not in bold Coaching (20%) • Peer coaching • Weekly 1:1 meetings with manager • Ad Hoc Manager Feedback and Coaching • Mentoring (internal/external to Cricket) 14 confidential/proprietary
  • 15. Are you ready to Lead? Get ready at Leader U: • Know your Leadership Level • Review your Leadership Profile • Start your Learning Plan Click a at confidential/proprietary
  • 17. Developing a Leadership Culture • 45 Videos Produced and delivered Via Cricket U confidential/proprietary
  • 18. Embedding Leadership into Retail Curriculum Core Branded COS Retail Dealer Retail Retail Management Management Retail New Hire Smart Store Store Ops Onboarding Operations 101 Best Practices New Manager Smart Selling Smart Coaching FastStart SL II/ InsideOut Smart Sales and Smart Service Coaching Service Coaching Smart Team Sales & Service Foundation Coaching Muve Smart Consulting Leader U Leader U Certification with Dealers course courses Business Acumen Data Certification for Frontline CID Certification confidential/proprietary
  • 19. Poll Question: How Deep Do You Plan Succession? • Executives Only • VP and Senior Leaders • Director and Managers • Critical Roles • All Employees confidential/proprietary
  • 20. Succession Planning Across the Organization confidential/proprietary
  • 21. Succession Planning across the Organization • We focus at the Mid-Level Leader & Senior Leader segments o Not Executives; essentially Directors and above, and successors • Start with Manager Ratings of Employees o Potential, Risk and Impact of Loss, and Suggested Next Moves • Calibrate manager ratings across organization groups confidential/proprietary
  • 22. Succession Planning across the Organization • Identify successors for Key Talent o HIPO and High Impact of Loss individuals o Critical roles (including feeder roles to critical senior roles) o Stack ranked talent pools • Identify gaps in successors and successor capabilities • Highlight workforce and development planning requirements • Accelerate successor readiness confidential/proprietary
  • 23. How Technology Helps with Succession Planning • Creates a centralized data repository, easily updated and maintained – if user-friendly with an intuitive configuration o But GIGO, and the information can get stale • Enables integration with HRMS and other data sources • Allows Managers and HR Business Partners to access information on individuals, teams, business segments and the enterprise in order to better inform decisions confidential/proprietary
  • 24. How Technology Helps with Succession Planning • Graphics-based, succession org charts give “at a glance” big picture for teams, and can highlight diversity and inclusion successes and/or issues • Reporting capabilities allow easy data extraction and analysis • Search for talent based on objective criteria confidential/proprietary
  • 25. Preparing Employees for Future Needs confidential/proprietary
  • 26. Preparing Employees for Future Demands • Assessing needs o Successor readiness o Business direction / revenue opportunity o Employee career aspirations • Focused Development o New products & key offerings: e.g., Muve Music o Key level: e.g., Frontline Manager o Key jobs: e.g., Indirect Account Mgrs. o Key competencies / Certifications  Functional: Selling and customer service  Technical: LTE (Long-Term Evolution) aka 4G confidential/proprietary
  • 27. Preparing Employees for Future Demands, continued • Versatility o Cross-training for different competencies, certifications o Highly transferable skills (coaching, business acumen. . . .) • Managing the Process o Tracking assignment completions o Online assessments o Tracking development goal creation & progress o Qualitative analysis of development goal quality o Job profiles show development & transition activities confidential/proprietary
  • 28. How Learning Plans Fit Together Groups defined in CU Integration feed confidential/proprietary
  • 29. Job Titles vs. Roles • Versatile Jobs that are customized to different Roles or functions: • Role Rotation and certifications enable specialization and development without changing job title JOB TITLES TECHNICAL CERTIFICATION • General Responsibilities • Technical Responsibilities/tasks • Key Competencies • Technical skills • Level -> Span of Control • Technical/functional • Required/Desired Experience Development Activities 29 confidential/proprietary
  • 30. Certifications • Certifications enable consistency in skills, and concrete development opportunities • Platform Certifications • Tool Certifications • Functional Certifications • Certification choice enables Career Paths to be Deep/Specialized vs. Broad/Versatile • Employees earn badges for their certifications, badges influence Job qualifications, advancement, compensation • Some may require recertification, e.g. new CID software release • Certification requires approval by Mentor and Assessor • Those that are certified mentor others • Career Paths can be Deep/Specialized vs. Broad/Versatile 30 confidential/proprietary
  • 31. Roles in Individual Development • Provides curricula, learning resources, tuition reimbursement • Assigns learning based on level, function, and job • Provides tools and guidance regarding development paths • Cricket U infrastructure • Tracks Progress Organization • Assesses employee’s strengths & weaknesses • Assesses Career • Facilitates development Interests, competencies planning discussion • Creates Individual • Provides development Development Plan opportunities • Initiates career development • Provides resources Manager Employee discussion with Manager (time, budget ) • Ask for development • Suggests career options opportunities • Provides feedback • Takes WBTs, and coaching • Enrolls in Cricket U courses 31 confidential/proprietary
  • 32. Reinforcement with Social Networking TALENT INTELLIGENCE confidential/proprietary
  • 33. Learn Anywhere, Anytime • Available Now • Access via smart phone browser • Access to all online assessments and course evaluations • Access to product information • Mobile ready courses 33 confidential/proprietary
  • 34. QUESTIONS? confidential/proprietary

Notas do Editor

  1. AbstractMost companies believe they have a solid succession strategy in place. But is your succession plan only for senior leaders? What about the rest of your workforce? Most critical roles with your company are not at the executive level.
  2. Source: IBM: “Working beyond Borders” (Jan, 2011)
  3. Talent Edge 2020: Redrafting talent strategies for an uneven economy, Jan 2012
  4. McKinsey: http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/The_productivity_imperative_2630US Census BureauForbes: http://www.forbes.com/sites/shenegotiates/2012/03/13/no-job-student-loans-due-consider-the-alternative/
  5. McKinsey: http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/The_productivity_imperative_2630US Census BureauForbes: http://www.forbes.com/sites/shenegotiates/2012/03/13/no-job-student-loans-due-consider-the-alternative/
  6. Here is work that we have in draft form that can soon be ready for us to use as we apply the Leadership Pipeline at Cricket. This is a sample of a Senior Leader (VP) profile that outlines the Key Competencies required, Performance Expectations needed and Values Demonstrated for success at this level. ….(NEXT SLIDE)….