The document contains several charts and graphs showing trends in: 1) Unemployment rates in Japan from 2008-2014 broken down by age group. Rates decreased for most groups between 2008-2010 but have remained steady since. 2) Sources of information for purchasing decisions, with friends/family and online product reviews being the most influential. 3) Number of followers and incoming links on Twitter for several major companies. Whole Foods has the most followers while Groupon has the most incoming links.

3. •
•
•
•

5. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65-
100%
18-
12-
83% 25-
35-
67% 45-
55-
50%
65-
33%
17% 0-
0%
2008 2009 2010 2011 2012 2013 2014

6. 0.45
0.3
0.15
0
-0.15
-0.3
-0.45
-0.6
12-17 18-24 25-34 35-44 45-54 55-64 65+
Web 8% 59%

11. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
8

17. Toru Saito http://www.amazon.co.jp/dp/4900790052/
Lady Gaga
Takeshi Kato

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24. 2009/8 2010/2

27. ➡
➡
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34. 600,000 2,000,000
522,802
450,000 1,500,000
300,000 1,000,000
150,000 500,000
32,167 25,712
2,675 1,823 2,172 1,171 1,738 10,246 5,228 477
0 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Incommin
2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712
g Link
by Backtweets on 2010/11/29

46. : @toru_saito
: in the looop