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Ama-biZ(アマビズ)天草市起業創業・中小企業支援センターの2015年度 4~8月の実績中間報告です。 http://ama-biz.jp
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Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
ChatGPT webinar slides
ChatGPT webinar slides
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ama-biZ 実績中間まとめ 201508
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Ama-biZ 実績中間まとめ 2015/9/1
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サマリ: 売上向上 Facebook発信をきっかけに、利益率高の受注 獲得 事例→ ① 「川あかり」イベントをきっかけに飲食店顧客増 →事例② Facebookページ開設をきっかけに豚肉顧客増 →事例③ 開店 イタリア料理店「sale」が新規開業 記事掲載 牛深の若者海の家をスタート→事例④ かまぼこ新商品試食→事例⑤ ほか 熊日新聞*5
TV(KAB、KKT) 気づき・モチベーションUP 銀天街のブランドショップ→事例⑥ ほか多数 新製品・新サービス 美容サービス:ビューティーマルシェを開始 新規の塩を開発。試食を開始。 新しいかまぼこを開発し、試食会を実施。 連携 「肉球」をキーワードに、天草の事業者をつなぐ →事例⑦ 医療従事者とお菓子メーカーと消費者の連携 →事例⑧ 起業塾OBと連携→事例⑨ ウェブ HPやブログ開設*19 マッチング 農家と卸など、関連事業者をつなげた *5 セミナー プレスリリース活用によるお金をかけないPR
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事例1:Facebook の活用で単価10倍の発注! 課題:5月 現在の発注元以外にも受注先を増やしてい きたいが、手前あまり大々的にもできない。 SNSの活用ができないか? ただし、技術情報は出していきたくない。 概要: 天草市新和にあるセラミックス研磨加工業。 日本を代表する大企業の欠かせない下請けとして セラミックの研磨等を行う。 当時のFacebook 会社の日常を発信 「本日はボランティア活動中です。地域の草 刈り活動にいざ出陣じゃ!」
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事例1:Facebook の活用で単価10倍の発注! 方針:投稿の内容を検討。 いかに作るかというHOWの部分は見せないで (ブラックボックスとして)、 ★こんなの作っちゃいました! ★こんなの作れないかチャレンジ中! といった投稿を載せてみてはとアドバイス。 結果: 5月にアドバイスを実行。したところ6月に 現在の発注元企業の別部門から連絡。 なんと単価は10倍。 その後連続的に発注をいただいている。 感想: 「できることからやっていきましょう」の言葉に、 やらない言い訳をしていた自分に気が付き、 何事も「してみらんばわからん」と思うようになり ました。 発見した強み: 世界一とも言える 研磨の技術。 父の職人技術であり、属人性は高い。 アルミナは他社が設備投資してまでやりたくない分野。 競合が少ない。 Facebook: 最近はこんなちっちゃなセラミックもやってます。切ったり、削ったり、磨いて、 並べて、あー、目がシパシパします。老眼か? 終わりが見えない。頑張れみんな!俺もそろそろ頑張ります。
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事例2:立地を活かしたイベント~飲食店も最多動員 課題:4月 どうやって進めたら? アドバイス: 実行委員会を作って、いろんな方を巻き込 みながらやっていくと実現しやすいと思う。 フォロー:4月以降~ 市の担当とのやり取りをサポート。 ホームページを開設。 6月 川あかり のHP 彩庵 のHP を相互リンク。 概要: 天草市銀天街端で営業のオシャレな創作和食。隣の橋の上 の場所を使って納涼会のようなものをやれたら嬉しい。地元の 振興にもなるかもしれない。 強み:店主の技 店主は四国の全日空ホテルで皇室の朝食をもてなしたキャリ ア、天草指折りの2つの旅館で料理長を務めた後独立。
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事例2:立地を活かしたイベント~飲食店も最多動員 結果:7~8月 奥様が熊日へ連絡されて熊日に掲載。 飲食として天草プレート(天草謹製などを素 材にして構成)を提供した。 プレートの試食会にもうかがった。 売上アップ: 隣接の主催者店舗に来客増。 銀天街の大夜市の晩には 開店以来の最多客数を実現。 (伝票がとれなかったかもとの声) ランチで1万円以上の客単価で受けるようにも なってきた。 結果、8月は昨年12月に匹敵する最大売上に。 相談者談: 「相談すると安心する。」
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事例3:Facebook発信からオーガニック豚肉売上アップ! 概要: 熊本市内で働く娘さんが 4/24に売上拡大でご相談。 提案: 始めやすい Facebookを ご提案。 アクション: 早速、生産者の顔や豚の状 況が一目でわかる情報発信 を 4/28スタート! のびのびと育つ豚さん達 結果:FBでの発信
5/3 Facebook見ました!のお声もたくさんいた だきました😭ページをご覧になられての初のご 来店、ご常連様からの見ましたよ😁のご報告、 発送のご注文→がきっかけの魅力的な新企 画の幕開け✨本当にありがたい幸せを感じた 1日でした。 さらに 無添加ウインナーが売切れ こびらオリーブ園とのコラボも検討中。 & 五和町商工会 西さんを紹介。中小企業 持続化補助を受け、頑丈な放牧柵の設置 も実現!
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事例4:海の家のプレスリリース支援~2015夏大繁盛 結果 概要:7月 海の家がなくなって2年。もったいない想いをし ていた牛深の若者たち「GNK」が海の家を やるかやらないか迷い・・ アマビズに相談し、決意! アドバイス: プレスリリースを打ちましょう! リリース制作含めサポート 7 月 31 日 熊 日 に 掲 載 → 茂 串 海 岸 で 大 好 評 ★RKKラジオでもインタビュー KKT テレビタミン 8/12 1か月弱で
2,000人以上が来客 用意した焼きそばが8/2昼には売り切れ。追加に走るなど。
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事例5:蒲鉾屋さん 試食会 概要: 牛深の蒲鉾屋さん 課題: 4/23にはPOPの活用をアドバイス。 それを実行して売り上げが上がり、元氣がでた。 さらに、SNSをどう活用すればいいか? アドバイス:5/20 SNSのネタに試食会をアドバイス →モチベーションが向上 →6/6 より試食会を実施。 →7/11
熊日に掲載。 10以上の新商品を開発。いくつかは常設メニューに追加も。 初相談時のメッセージ: 「固定観念で固まっていた頭が少しづつ 動き出し、帰りの車の中でも色々アイディ アを出し合う事が出来ました。これからど れだけ形に出来るか試してみます!」
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事例6:銀天街のセレクトブランドショップ 概要: 銀天街のセレクトブランドショップ 売上をもっとアップしたい。 ヒアリングの中での気づき: 実はこのお店は 「30を超えるブランドセレクションを 誇る九州No1。」のショップだ! ということにご本人が気が付かれた。 「メーカーの人に”九州でもこんな店はないですよね。” と言われるんです。」 それってすごいことですよね!とアドバイス。 アクション:ホームページに強みを明記。 情報発信に力を入れていく。 銀天街では10社の相談に対応中。
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事例7:笑顔のあまくさ肉球(あしあと)プロジェクト 概要: 肉球の足あとが、天草をひとつにつなげるプロジェクト。 5月の2回目のご相談時にインスピレーションが形になった。 「天草市を訪れる観光客の皆様が喜んでいただけるような商 品開発や各店舗の企画する意欲を奮起するための活動」 呼びかけ人(アートFLASH原田さん)の言葉 「フワッとした思いとやる気だけをもって、アマビズの戸を叩きまし た。まとまりの無い話しを聞いていただいた中で、企画の種を拾 いあげて下さいました。肉球をテーマに面白くなりますよ!」 結果: 想いを伝える中で、仲間が増え かまぼこ、パン、とんぼ玉、 マッサージ、シーグラス、 ランチョンマット・・・ 等で天草のさまざまな主体がつながり、 さらにつながりを広げつつある。
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事例8:天草ヘルシースィーツ大作戦♥ 概要: 町づくりにも参加されている医師 +お菓子製造メーカーさんで ヘルシースィーツができるのでは? アマビズの場所で会議されては? と 6/19のセミナー打ち上げで投げかけ。 管理栄養士さん、趣味のスィーツ作成者も参加して 6/24より数回オープンなミーティング。 結果: マルシェ出店者が新メニュー 「天草ぁ~ん❤ところてん」「天草崎津のいちじくピロシ キ」を開発。アマビズでの企画だったことでピロシキは崎津 「南風屋」での販売が実現!8月より好調な売れ行き で、8/23マルシェでも売切。 新商品開発ブレストとテストマーケティング、カロリー計算、 機能性表示支援等まで一気にできる場に価値がある。 社協等、連携の可能性も見込まれる
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事例9:起業塾OBと連携 してみゅー会(仮) 起業塾OB有志による相互に切 磋琢磨しあう会。 各自の活動の発表や、セミナーの 開催など自由に活動。 アマビズ事務所を会議に使用。 適宜会議にも参加。 6/19セミナーには2000円の参加 費にも関わらず60名以上が参加 した。 月次の例会を持ちながら活動中。 勉強会 メンバーが挨拶
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セミナー: お金をかけないPRセミナー 約90名の方にご来場いただき、大盛況。 83% 以上の方がアンケートにお答えいただき、 ほとんど全ての方が「役に立った」 天草市商工会でも大谷氏を招へいが決定 プレスリリースの活用で天草出身の 広報の魔術師 大谷芳弘氏による アマビズ含む数社 が実践活用中
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基本的なホームページを作成。 2015/9/4 Ama-biZ 15
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HP,ブログ、SNS等の活用 相談者の紹介や募集などを掲載 4,000人以上に伝わることも。
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