3. Introduction
● Sony has been very successful over several
decades.
● Sony is an international corporation with major
businesses in electronics, movies, video
games, and finance.
● Sony has used its innovation to create a huge
multinational company.
4. History
● In 1946, Tokyo Tsushin Kogyo was founded.
The company developed first tape recorder in
Japan, called the Type-G.Sony.
● In 1958, the company name was changed to
Sony.
● After that, Sony created innovation with the
following products. That is transistor radio, the
Trinitron, the VTR and many more.
● Sony has changed our everyday lives.
5. Sony's business strategy
● Sony's business strategy is to be the leading
global provider of networked consumer
electronics and entertainment in the world.
● Sony has reformed the structure of
organization.
● It is intended to accelerate innovation and
optimize business processes.
● Sony target on high profitability in core
hardware business which is TV, games and
digital imaging.
6. Strengths & Weaknesses
● The ability to produce innovative quality
products is Sony's strength. It's starting with the
first magnetic tape and tape recorder in 1950.
● Products are expensive. Sony's products are 20
to 30 percent higher than comparable goods.
Inefficient supply chain. Sony's business has
heavy operating costs leading to inefficient
supply chain. These are weaknesses of Sony.
7. Result
● Although 2009 Sony's annual accounting was
110 billion yen loss, group-wide large cost
reduction was achieved in the 2010 fiscal year.
● As the result, about 80% of Sony's targeted 330
billion yen of cost reduction in 2010 fiscal year
have been achieved in the first half of 2010
fiscal year. Sony expects 160 billion yen profits
in 2010 fiscal year.
8. Future
● They will centering on the following four
initiatives.
~ Profitability in core hardware businesses
( TV, game and digital imaging )
~ Provide new user experience
~ Reach out to new customers and develop new
geographic markets
~ Increase environmentally conscious products
9. Summary
● Sony will revive.
● For that purpose, large cost reduction is
required.
● Furthermore, Sony can achieve an aim by the
focus strategy on four initiatives.
● Sony targets on an annual 5% operating
income margin and a 10% return on equity by
the end of 2013.
10. References
● Sony Gets Real, Defines Business Strategy For
2010 And Beyond
http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-
beyond/
● The China Post
http://www.chinapost.com.tw/business/company-focus/2009/11/20/233544/Sony-chief.htm
● Wiki
https://en.wikipedia.org/wiki/Sony
● ICMR
http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR361.htm
