2. Every enterprise has unique requirements for SaaS
In many cases they can be implemented only by the
vendor in the main codebase
No vendor wants code branching nightmares and
focus loss
3. TAIST allows clients to customize
SaaS systems by creating add-ons
Hire
By themselves
contractors
4. Browser Taist server
How it works Page code
SaaS server
Original page code
Add-on code
Magic! Page view for user
• Add-on code is dynamically
added to page
• Add-on can communicate
with original SaaS server just
like original page code
• Add-on can communicate
with any external server to
implement server-side logic External server
(optional)
5. Enhance • Usability
Extend • Existing logic
• new logic
Add • including server-side logic
6. Product: project management service
Needed feature: mass reassignment
A long tail: a small amount of clients
need it much
7.
8.
9. Customizations: Add-ons:
Individual works Small features
by contractors used by many
Large clients with clients
many users Marketplace like
Single payment Appstore
for contract Payments per
user/month
10. Relieve from
feature/customization
requests
Taist SaaS vendor
25% of
revenue
Exposure to clients
Access to
platform & clients
~10% of revenue
Access to
platform & clients
Contractor
Add-on
author Add-on to SaaS
SaaS
customization
SaaS client
Payment per
user/month Single contract
11. • Regain ability to customize
Clients software
• Get rid of customization
Vendors requests
• Regain customization
Contractors market
12. Alternative Who uses it Pros Cons
Ad hoc Most No investment • Code and product become
customization vendors needed cluttered
by vendor itself Deep level of • Focus gets lost
– under clients’ customization and • Disputes with clients
pressure configuration
Proprietary Force.com, Very deep level of • Very expensive to
platform for SAP customization and implement
deep configuration • Expensive to use by the
customization clients
API for Facebook Moderate level of • Main product cannot be
embedded apps investment changed – only extended
No Basecamp No investment • Fits only simple products,
customization needed some target customers leave
Taist Most Very small • Core logic cannot be
vendors investment needed changed/configured
• Maintenance challenges
13. $ 14,5 bln has parent market – b2b SaaS
5 – 15% vendors get for customization
(those who customizes)
$ 0.7 – 1 bln – start market size
100-150 - our max start revenue
14. Youscan.ru: social media
monitoring
Worksection.com:
project management
2 more vendors in progress – we’re
striving for paying clients
15. Anton Belousov: 8 years – developer / PM in enterprise
& startups / junior VC. Previous: Dleex.com
(failed), EasyFinance.ru. Olympiads winner:
math, physics, programming.
Ilya Letunov: 4 years – developer/CTO in banking.
Olympiads winner: math, physics, programming.
Maxim Sukharenko: 3 years – developer in banking.
Olympiads winner: math, physics.
Denis Kochergin (mentor): 10 years –
PM/Marketing/Sales in IT/Telecom. Cofounder/CEO -
Livemaster.ru. Business Champion in Orange.
