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- 1. BayStay Business Model Intro to Digital Marketing, SF, August 2012 Your One Stop Housing Partner Thursday, 9 August 12
- 2. Thursday, 9 August 12
- 3. BayStay Business Model San Francisco, August 2012 Andra, Chrissie, Ethan, Patricia,Tagaris Agenda Thursday, 9 August 12
- 4. BayStay Business Model San Francisco, August 2012 Andra, Chrissie, Ethan, Patricia,Tagaris Agenda ✓Overview - The Industry ✓What? - The Product ✓How? - The Business Model ✓Competitive advantage ✓Recommendations ✓Why? - The Problem we solve ✓Measuring success - KPIs Thursday, 9 August 12
- 5. Why? Thursday, 9 August 12
- 6. Why? The Problem We Solve, The Motivation Thursday, 9 August 12
- 7. The Pain Demand > Supply mainly because the real estate supply increases much slower than the demand from the tech/financial market (the new dot com bubble) Many landlords don’t accept short term leases and if they do, prices are almost double. Thursday, 9 August 12
- 8. Population: 812,826 Student Population >120,000 16.35 mill visitors in 2011 Rent Price: $2,734 — up 12.9% since 2011 Students pay up to 20% more for units than traditional residents Thursday, 9 August 12
- 9. The Bay Area exclusive online real state meeting point for landlords and tenants. BayStay The Vision Thursday, 9 August 12
- 10. The Bay Area exclusive online real state meeting point for landlords and tenants. BayStay The Vision Thursday, 9 August 12
- 11. Leading short term real estate agency in the Bay Area Thursday, 9 August 12
- 12. Overview Thursday, 9 August 12
- 13. Overview The Real State Industry Thursday, 9 August 12
- 14. 165,000 Companies = $170 Billion Revenue Brokers commissions: grow at a compounded rate of 14% annually from 2010 to 2015 > 90 % Use internet before purchasing Real Estate Thursday, 9 August 12
- 15. 165,000 Companies = $170 Billion Revenue Brokers commissions: grow at a compounded rate of 14% annually from 2010 to 2015 > 90 % Use internet before purchasing Real Estate 47% 16% 37% Brokerage Services Property Mgmt Leasing Residential Units Thursday, 9 August 12
- 16. Prospects For Major Commercial PropertyTypes in 2012 6.74 5.49 5.36 5.10 4.75 Investment Prospects Apartment Industrial/Distribution Hotel Office Retail 6.61 4.38 3.67 2.97 3.14 Development Prospects Apartment Industrial/Distribution Hotel Office Retail 1 5 9 abysmal fair excellent Thursday, 9 August 12
- 17. Thursday, 9 August 12
- 18. 84% of Real Estate Professionals are Now Using Social Media Thursday, 9 August 12
- 19. Which Social Networks AreThey Using? Investment Prospects Tumblr Flickr Blogger YouTube WordPress LinkedIn Twitter Facebook Thursday, 9 August 12
- 20. Which Social Networks AreThey Using? Investment Prospects Tumblr Flickr Blogger YouTube WordPress LinkedIn Twitter Facebook 29% 48% 79% Thursday, 9 August 12
- 21. Thursday, 9 August 12
- 22. 73% of Homeowners are more likely to list with a realtor offering to do video BUT 12% of the real estate industry haveYouTube accounts Thursday, 9 August 12
- 23. What? Thursday, 9 August 12
- 24. What? The Product We Offer Thursday, 9 August 12
- 25. WELCOME ABOUT US BLOG BAY STAY YOUR ONE STOP HOUSING PARTNER Sed on arcu hac habitasse platea dictumst, praesent ed nibh. Praesent eu mi integer libero sed dignissim, turpis tinc idunt. Egestas tortor mauris vulputate ante, vel cursus enim tortor sit amet tortor duis libero. TRAVEL PODCAST WELCOME ABOUT US BLOG BAY STAY YOUR ONE STOP HOUSING PARTNER 3BR apartment in the Marina $5,200/month Click here for more details >> 2BR Telegraph Hill apartment $3,300/month Click here for more details >> Cozy studio in Tenderloin $200/month Click here for more details >> 2BR apartment in Richmond $2,200/month Click here for more details >> Thursday, 9 August 12
- 26. WELCOME ABOUT US BLOG BAY STAY YOUR ONE STOP HOUSING PARTNER 3BR apartment in the Marina $5,200/month Click here for more details >> 2BR Telegraph Hill apartment $3,300/month Click here for more details >> Cozy studio in Tenderloin $200/month Click here for more details >> 2BR apartment in Richmond $2,200/month Click here for more details >> WELCOME ABOUT US BLOG BAY STAY YOUR ONE STOP HOUSING PARTNER Sed on arcu hac habitasse platea dictumst, praesent ed nibh. Praesent eu mi integer libero sed dignissim, turpis tinc idunt. Egestas tortor mauris vulputate ante, vel cursus enim tortor sit amet tortor duis libero. TRAVEL PODCAST Thursday, 9 August 12
- 27. How? Thursday, 9 August 12
- 28. How? Our Business Model Thursday, 9 August 12
- 29. Thursday, 9 August 12
- 30. Value Proposition Unlike its major competitors, BayStay caters to residential property owners (landlords) who are dissatisfied with high industry-wide estate agent fees.We do this by charging a flat annual fee for full, professional property management services that saves them time, money and guarantees timely payments and full occupancy all year round. Landlords Thursday, 9 August 12
- 31. Value Proposition Unlike its major competitors, BayStay caters to prospective tenants who cannot find quality properties at affordable prices.We do this by offering reasonably priced housing with the option of short to long term lease contracting and guaranteeing satisfaction via round the clock customer support. Tenants Thursday, 9 August 12
- 32. Thursday, 9 August 12
- 33. Customers Thursday, 9 August 12
- 34. Customers Thursday, 9 August 12
- 35. Average Age: 19 Income: $30,000 What do they care about? ‣Quality of neighborhood ‣Overall affordability ‣Convenience to friends and family ‣Convenience to School ‣Amenities ‣Design of neighborhood Thursday, 9 August 12
- 36. Average Age: 54 Income: $90,000 What do they care about? ‣ Quality of neighborhood ‣ Convenience to Attractions ‣ Overall affordability Thursday, 9 August 12
- 37. Average Age: 38 Income: $110,000 What do they care about? ‣ Quality of neighborhood ‣ Overall affordability ‣ Convenience to work ‣ Amenities Thursday, 9 August 12
- 38. Thursday, 9 August 12
- 39. Channels MULTI-CHANNEL MARKETING SEARCH ENGINE MARKETING ONLINE ADVERTISING SOCIAL MEDIA MARKETINGE-MAIL MARKETING Thursday, 9 August 12
- 40. SEARCH ENGINE MARKETING ‣Optimization to increase visibility in SERPs ‣SEO for website and blog ‣Paid inclusion ONLINE ADVERTISING ‣Contextual ads on search engine results pages ‣Banner ads ‣Rich media ads ‣Interstitial ads ‣Classified ads Thursday, 9 August 12
- 41. Channels MULTI-CHANNEL MARKETING SEARCH ENGINE MARKETING ONLINE ADVERTISING SOCIAL MEDIA MARKETINGE-MAIL MARKETING Thursday, 9 August 12
- 42. EMAIL MARKETING SOCIAL MEDIA MARKETING Thursday, 9 August 12
- 43. EMAIL MARKETING Dear%Team1,% Spring%has%arrived%to%the%Bay%Area.%Please%check% the%new%apartments%we%have%for%you.% Whishing%you%a%nice%stay,% % % Managing%Director% % ! ! Cozy small apartments in the Marina! Find more in the website >>! Modern options in Russian Hill! Centric flats in the Financial District! Find more in the website >>! SOCIAL MEDIA MARKETING Thursday, 9 August 12
- 44. EMAIL MARKETING Dear%Team1,% Spring%has%arrived%to%the%Bay%Area.%Please%check% the%new%apartments%we%have%for%you.% Whishing%you%a%nice%stay,% % % Managing%Director% % ! ! Cozy small apartments in the Marina! Find more in the website >>! Modern options in Russian Hill! Centric flats in the Financial District! Find more in the website >>! SOCIAL MEDIA MARKETING Thursday, 9 August 12
- 45. Thursday, 9 August 12
- 46. Thursday, 9 August 12
- 47. Thursday, 9 August 12
- 48. Thursday, 9 August 12
- 49. What it can do? ‣ Instant Lead Generation ‣ Send Custom listing alerts by Zip Code or # of Bedrooms. ‣ Mortgage Rate Alerts ‣ Application Status ‣ Open House Alerts ‣ School and Neighborhood Stats ‣ Links to Mobile Site with more Photos Mobile Marketing: QR Coding Thursday, 9 August 12
- 50. Thursday, 9 August 12
- 51. Customer Relationship Thursday, 9 August 12
- 52. Customer Relationship feedback newsletters chat reward referral program podcast 24/7 calls no deposit transparency online platform Thursday, 9 August 12
- 53. Thursday, 9 August 12
- 54. Key Partners ‣ Exclusive agreement landlord building ‣ Colleges, Universities, and Schools ‣ Google Ad Words/Analytics ‣ Moving van companies ‣ San FranciscoTourism Improvement District Thursday, 9 August 12
- 55. Key Partners ‣ Exclusive agreement landlord building ‣ Colleges, Universities, and Schools ‣ Google Ad Words/Analytics ‣ Moving van companies ‣ San FranciscoTourism Improvement District Thursday, 9 August 12
- 56. Thursday, 9 August 12
- 57. Key Activities ‣ Landlord acquisition/ Marketing ‣Tenant acquisition / Marketing ‣ Social Media presence “that wins!” ;-) ‣ Property Management ‣ Customer Service and retention Thursday, 9 August 12
- 58. Thursday, 9 August 12
- 59. Key Resources ‣ Intellectual Property – Logo, website, brand value, differentiated business model ‣ Human Resources – Quality staff, CEO, Programmers, Digital Marketing team/ social media ambassador, Customer Service, facilities staff ‣ Physical office and equipment ‣ Investors Thursday, 9 August 12
- 60. Thursday, 9 August 12
- 61. Costs Thursday, 9 August 12
- 63. Thursday, 9 August 12
- 64. Revenues Landlords Annual or monthly fee for the management of their properties Tenants Fee just before they are at the point of lease signing Ads Thursday, 9 August 12
- 65. Revenues Landlords Annual or monthly fee for the management of their properties Tenants Fee just before they are at the point of lease signing Ads Thursday, 9 August 12
- 66. Measuring success Thursday, 9 August 12
- 67. Measuring success KPIs Thursday, 9 August 12
- 68. Profit margin Customer base Return on assets Return on Investment Sales Leads Prospects Thursday, 9 August 12
- 69. Monitoring active users, engagement, impressions, content feedback (post views, post feedback) Impressions, retweets, clicks, replies, followers, reach of tweets, engagement Using Google Analytics to look at bounce rates, traffic sources, pages/visit, percentage of new visitors and returning visitors, engagement levels, traffic sources, keywords, social sources Thursday, 9 August 12
- 70. Monitoring active users, engagement, impressions, content feedback (post views, post feedback) Impressions, retweets, clicks, replies, followers, reach of tweets, engagement Using Google Analytics to look at bounce rates, traffic sources, pages/visit, percentage of new visitors and returning visitors, engagement levels, traffic sources, keywords, social sources Thursday, 9 August 12
- 71. BAYSTAY.COM Number of views, likes and dislikes, comments, shares, favorites added, top traffic sources, top playback locations, number of subscribers, absolute audience retention and net changes in subscribers. ROI, leads, conversions, returning visitors, page views per visit, time on age, time on site, bounce rate, form abandonment rate, next pages, links clicked, eye tracking, internal searches, number of back links, page rank, social media shares, usability, credibility, appearance, referrals from customers, feedback form results Thursday, 9 August 12
- 72. BAYSTAY.COM Number of views, likes and dislikes, comments, shares, favorites added, top traffic sources, top playback locations, number of subscribers, absolute audience retention and net changes in subscribers. ROI, leads, conversions, returning visitors, page views per visit, time on age, time on site, bounce rate, form abandonment rate, next pages, links clicked, eye tracking, internal searches, number of back links, page rank, social media shares, usability, credibility, appearance, referrals from customers, feedback form results Thursday, 9 August 12
- 73. Polls Thursday, 9 August 12
- 74. Competitive advantage Thursday, 9 August 12
- 75. Competitive advantage Why are we better Thursday, 9 August 12
- 76. MARKET POSITIONING High Quality Low Quality Low Price High Price Thursday, 9 August 12
- 77. MARKET POSITIONING High Quality Low Quality Low Price High Price Thursday, 9 August 12
- 78. ‣Niche focus - Price sensitive short term rental seekers in the Bay Area ‣Competitive edge ‣Consolidating leadership position in short term affordable housing through local strategic alliances and M&A ‣Customer-centric via 24h customer support ‣Low credit check requirements ‣No deposit requirement “Unfair” Advantage Thursday, 9 August 12
- 80. Recommendations Best Practices Thursday, 9 August 12
- 90. Thursday, 9 August 12
- 91. YouTube Blogging QR coding Customizable website Social Media Affordability radar Newsletters Mobile applications Thursday, 9 August 12
- 92. ThankYou Business Model Intro to Digital Marketing, SF, August 2012 BayStay Thursday, 9 August 12
- 93. ThankYou Business Model Intro to Digital Marketing, SF, August 2012Ethan,Andra, Chrissie,Tagaris, Patricia BayStay Thursday, 9 August 12