Interested in advertising on a leading Italian Online Travel Agency? Spread your message with TUI.it!

1. Spread your message with

2. What can we do for you?
1
B2C Advertising campaigns
2
Lead generation projects and destination marketing
3
Advertising campaigns toward travel agents through our
B2B platform

3. 1
B2C Advertising
campaigns

4. TUI.it numbers:
TUI.it?

5. Look&Feel

6. TUI.it User Profile
 70% of our customers aged between 25
and 44;
 44% “DINKS” (Double Income No Kids);
 middle to high income;
 slight majority of women (53% vs 47%
of men)
 high socio-cultural level (90% with at
least high school graduation);
 majority from Central and Northern
Italy (68%)
Source: NetObserver research and Google Analytics

7. Ad Formats on TUI.it

8. SKIN

9. DEM
450.000 subscribers

10. Mono-Destination
Newsletter
 Newsletter that blends
content and offers
 Engagement of influential
bloggers and social media
fans
 Viral Content
 High CTRs

11. TUI.it Blog

12. TUI.it Facebook Page
Users can share their
travel experiences, get
quotes and travel tips, and
more.
Social Media Marketing
Tool

13. 2
Special Projects

14. What can we do for you?

15. Objectives we can achieve
Objectives:
Contest and
Competitions  Build a database
DB Building
Display  Enrich the user experience
Advertising
Special  Interactive engagement with the
user through content, quizzes and
project contests
Leads DEM
 Tell a story related to the
destination thourgh direct
Branding experience
 Communicate a message that
spreads virally

16. An integrated approach
Contest
Negotiated travel Display
product Advertising
Post on TUI.it
SKIN
Blog
Integrated
approach Monodestination
DB Building
Newsletter
 Maximum Impact
Blogger Post on TUI.it  Maximum user
engagement Facebook Page
Post on TUI.it
engagement
Twitter Account
 Maximum ROI

17. 3
Advertising
campaigns aimed at
travel agents

18. The B2B Platform
Our Travel Agencies’
Booking Engine
3.500 active Travel Agencies (at least 1
booking in the last 12 months)

19. Our B2B Platform
More than 3.500
active travel agents

20. Travel Agencies Database

21. Why TUI.it?
Campaign on other Campaign on
VS
travel sites/OTAs TUI.it
Only B2B or
Channels B2C
B2C and B2B
High dispersion High visual impact
Message Reach between many ad on a minimalistic
spaces site
Generic and detached Unique and personalized
Type of Campaign campaigns special projects
Ad hoc contracts with
Travel Sales ?? Tour Operators and
Airlines Companies

22. Interested in
screaming your
message?

23. Or engaging web
users?

24. Strike at the heart!
Contact me:
francesco.astolfi@tui.it
0039 0541 797510