1. A short guide to the importance of building the greatest brand
in the world, YOU!
PERSONAL BRANDING

2. “WHAT DOES THIS HAVE TO DO
WITH ME?”

Whether you’re job
hunting or just a student
you must think, act, and
plan like a business
leader. As mentioned in
previous lessons, with
the surge of social
media, you now have not
only the ability, but also
the need to manage your
own reputation, both
online and in real life.

3. “WHAT DOES THIS HAVE TO DO
WITH ME?”

Prospective colleges may ‘Google you’ before they even
invite you to an interview, or offer you a place. (Your
current school probably has an eye on what you’re
doing, too.) And when you interact with people, both
online and offline, they’ll build up an image of who you
are over time.

4. 

Here’s where you come
in: You want to be in
control of all of those
impressions. Why leave
your professional
reputation to chance,
when you can be your
own PR guru and
manage your image?
Your personal brand is
all about who you are
and what you want to be
known for.

5. 
Concentrating on your own
self-image will place you
above others who lack
charisma, appeal, and
influence.

Here's a list of what personal
branding can do for you:




Differentiate you from others
Position you on the minds of
others
Develop loyalty from others
People will be clear of who
you are and what you stand
for.

6. 
It is important to find ways to
show that you are the ‘total
package’ in order to be
desirable.

Remember, being known for
what you do differently is
more important than just
being known. You want
people to believe in you and
have the impression that
you are the best and
perhaps the only solution for
what they need.

7. 
Day in and day out
you are constantly
competing with
others, whether it's
for a place in
college, a job, or
even a date, you
are out there
striving to prove that
you are number
one.

8. WHAT IMAGE ARE YOU PRESENTING?




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Do you pay attention to the
things that matter the most?
Do you walk around with
your head down displaying a
lack of confidence?
How do you think others
perceive you?
What can you do now to
begin recreating yourself?
Be honest with yourself;
determine who you are now
and determine who you
want to be.