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Samsung PTO

Marketing

Confidential
19
Kick-off manifest 60” Reach & Frequency with 30” and 20”
Digital banner and Facebook /
Instagram carrousel storyboard
Also possible to use as static images / banners
^
Short 10-15” vertical videos per portrait for Instagram Stories

62%
67% 65%
83%
Not exposed to
campaign
TV Social TV+Social

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Samsung.pdf

11. Confidential 11 • • • • Influencers

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16. Confidential 16

17. Confidential Brand at start Brand at end Attention Brand recall Benchmark 66% 43%

18. Confidential 18

19. Confidential 19 Kick-off manifest 60” Reach & Frequency with 30” and 20” Digital banner and Facebook / Instagram carrousel storyboard Also possible to use as static images / banners ^ Short 10-15” vertical videos per portrait for Instagram Stories

20. Confidential

21. Confidential →

22.

23. Confidential 23

24. Confidential 24

25. 62% 67% 65% 83% Not exposed to campaign TV Social TV+Social

26. Confidential

27. Confidential • • • •