2. Important Information & Disclaimer – Please Read The information contained in this presentation has been complied over the past few years and, as of the date of the creation of the main presentation, 07-20-10, the information is accurate. The majority of information about ionizer companies is Internet based and it is very easy for them to change, so some of the information contained in this presentation may have been changed or deleted by the these companies since the creation of this presentation. This is a condensed version of the slides used during the live competition training. There are certain slides that contain screen shots of website pages. These pages are for reference. The sections that are highlighted or marked with asterisks are the intended focus of that particular page. To get the most out of this presentation it is recommended that you attend a live Competition Training, where each piece of this presentation is explained in detail. This presentation is intended solely for use as an educational tool. NOTE: By purchasing this CD you are able to gain access to online printable resources usually reserved only for those that attend the live competition training. These resources can be found on http://www.kangen1info.com/truth PowerfulH2O Copyright 2010 All Rights Reserved
3. If someone is considering purchasing an ionizer, what do they REALLY want??? Plates??? Wattage??? Filtration??? Design??? They should want the most beneficial alkaline water available!
5. Enagic – Manufacturing Excellence Enagic is an ISO Certified Manufacturer ISO ( International Organization for Standardization ) World’s largest & most respected developer of International Manufacturing Standards. ISO is used in 162 different countries by only the best manufacturing companies!
12. Member of the Direct Selling Association (DSA) The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.
13. Enagic – Honors, Awards & Endorsements Endorsed by the Geriatric Disease Prevention Association (Japanese Association of Preventative Medicine for Adult Disease) International Earth Environment University Award Winner International Organization for Standardization (ISO) 9001 International Organization for Standardization (ISO) 14001 International Organization for Standardization (ISO) 13485 Member of the Direct Selling Association (DSA) Know the significance of the honors bestowed upon the company
16. General Manufacturing to Wholesale to Retail Pricing Formula Understanding how typical retail pricing “keystoning” works (normal 2 / 2.5 / 3 times mark up during each stage of the “product movement”) Manufacturer – establishes “factory direct” / “bulk wholesale” pricing based on total cost to produce a product…materials, labor, overhead, etc. Wholesaler – establishes “wholesale” pricing based on their cost to obtain the product. There can sometimes be multiple wholesalers involved in a product getting to market. Retailer – establishes “retail” pricing based on their cost to obtain the product, as well as costs associated in selling / promoting the product, i.e. advertising, employees, retail location, etc. Retailer typically has the highest amount of expenses associated with selling the product, which is why they typically have the largest / most substantial mark up.
17. General Manufacturing to Wholesale to Retail Pricing Formula Manufactures bulk selling price = Manufacturing cost X 2 ($250.00 X 2 = $500.00) Wholesale distribution selling price = Bulk cost X 2 ($500.00 X 2 = $1000.00) Retail selling price = Wholesale cost X 2 ($1000.00 X 2 = $2000.00) Let’s “Reverse Engineer” a typical ionizer retail price: $1800.00 Retail price $1800.00 / 2 = $900.00 Wholesale price $900.00 / 2 = $450.00 Manufactures price $450.00 / 2 = $225.00* $225.00 --------------> $1800.00 = Mark Up of 8 TIMES! * This is an estimated price and does not necessarily reflect the actual manufacturers cost
18. “ Over Priced” Enagic Products Using This Pricing Formula Let’s “Reverse Engineer” the SD501 retail price: $3980.00 Retail price $3980.00 – 8 Point Payout + Bonuses = $1500.00 Manufactures price $1500.00 / 2 = $750.00* $750.00 --------------> $3980.00 = Mark Up of 5.3 TIMES! So who EXACTLY is the OVER PRICED ionizer????? If we followed the traditional retail pricing model, the Enagic SD501 should have a retail price of approximately… $6,800.00!!!!! * This is an estimated price and does not necessarily reflect the actual manufacturers cost
19. For Those That Insist On Buying Price Instead Of Benefit…
20. Prospects Duped Into Shopping Price If they are SERIOUS about choosing price over performance, then refer them to the most economical ionizer on the market today… The G-2 Batch Water Ionizer by Hidden Cures
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22. When it’s YOUR health don’t you want the best you can get??? Seriously, Do You LOOK For A Discount Doctor?
23. But what does “cheap” have to do with health??? Only $159!!! But… … Can You Really Compare These? Sure There ARE Cheaper Ionizers On The Market!!
28. Emco Industrial Co., LTD Emco Tech Co., LTD Emco Tech Royal Water Jupiter Dong Yang Science Co.,Ltd. Jupiter Science Dong Yang Bio Valley Winia System Dong Yang Fel Ionia Ion Life Ion Ways All of these companies sell / represent the same ionizers…so if someone asks about 1 of them, let them know they are asking about ALL OF THEM!!
29. Here in the U.S. Market these are the main 3: Jupiter Science: These are ALL Independent Distributors…NOT the company Ion Life: State that they are the “Exclusive USA (and international) wholesaler of Jupiter ionizers” Ion Ways: The ONLY actual Network / Multi-Level Marketing company specializing in ionizers (Offer 3 Jupiter models) Ionia / Emco Tech / Royal Water
30. Ionia / Emco Tech / Royal Water MAIN COMPANY NAMES Extensive company history, honors, achievements, certifications and more found on distributor websites This same information is NO WHERE on the main company websites Very few of the company claims made by the distributors are able to be verified Things That Make You Go ?????
31. Here is one such quote from a Jupiter Distributor Website, http://glowing-health.com “ Jupiter are the only CE approved water ionizer on the market and therefore are the only one admitted to the EU.” This will probably come as a HUGE surprise to the two different Enagic® offices in the EU... Enagic® Germany & Enagic® Italy
33. Life Ionizers: Honest Deception??? Life Ionizer Website Water Ionizer Expert Water Ionizers Reviewed Compare Ionizers “ This website is owned and operated by Earth Trade Water, Inc.” The makers of Life Ionizers
43. Tyent USA might just be the worst of the worst!! Full scale “smear” campaign against Enagic & other ionizer brands Set up a fake review website and blatantly lie to consumers saying the site is unbiased & that it has no direct connection with Tyent USA Tyent USA CEO, Joe Boccuti, claims to have no affiliation with Robert “Rob” Gray from www.ionizersreviewed.com (the fake review website) Let’s see what was uncovered…
53. We then went back to the www.ionizersreviewed.com website and found not only a picture of Rob Gray, but the exact same picture that was found on Joe Boccuti’s Friend’s list and on Rob’s Facebook page…keep in mind, these two claim not to know each other at all and Mr. Gray claims that his review website is completely unbiased! Who are our prospects listening to?
54. Case Study Chanson Water Co., Ltd.; Chanson Computer Inc.; Chanson Water USA
55. Chanson Water Co., Ltd.; Chanson Computer Inc.; Chanson Water USA Chanson Ionizers: Quotes from their Product User Guides VS Series – Acidic Water 3.0 pH Promoted as having the ability to “sanitize knives, cutting boards and dishcloth, etc. It's anti-bacteria for floor cleaning, dishes cleaning.” (Sterilization requires a pH level of 2.6 or lower) VS Series – Power consumption 5W – 150W VS Series – Machine's temperature too high. “Please shut down the machine and rest for 30 minutes before reusing. If the machine doesn't start-up again, contact your retail service center to handle it.”
56. Chanson Water Co., Ltd.; Chanson Computer Inc.; Chanson Water USA Chanson Ionizers: Quotes from their Product User Guides PL Series – Miracle / Acidic Water 2.9 pH Promoted as having “anti-bacterial properties that can be used for cleaning the floors, kitchen counters and / or dishes” (Sterilization requires a pH level of 2.6 or lower) PL Series – Violet / Acidic Water 3.5 pH Promoted as having “anti-bacterial properties that can be used for cleaning the floors, kitchen counters and / or dishes” (Sterilization requires a pH level of 2.6 or lower) PL Series – Eden / Acidic Water 4.0 pH Promoted as having “anti-bacterial properties that can be used for cleaning the floors, kitchen counters and / or dishes” (Sterilization requires a pH level of 2.6 or lower) PL Series – Miracle / Violet / Eden Strong Alkaline Water 10 pH Promoted as having the ability for “fruit cleaning, remove insecticides. Dishes cleaning, remove oil grime. Clothes cleaning, remove stains on the collars.” (The most effective cleaning is achieved from water with a pH of 11 or higher)
57. Chanson Water Co., Ltd.; Chanson Computer Inc.; Chanson Water USA Chanson Ionizers: Quotes from their Product User Guides PL Series – Miracle / Violet / Eden Power consumption 5W – 150W PL Series – Run time too long. “When the machine is running for longer than 15 minutes, it will shut down automatically to protect the electrolytic cell. If you need to use the machine again then turn the machine on.” Eden 3 Plates 12 lbs Violet 5 Plates 12 lbs Miracle 7 Plates 11 lbs??? All 3 models are the exact same size…the Miracle has more plates but weighs less???
59. Chanson: “Limited Lifetime Warranty does not cover damages caused by: commercial type usage. Chanson residential Ionizers are built to last however they are designed for residential use. Chanson ionizers have a 20-minute safety shut off to prevent floods from unattended use and damage to the unit. For the purpose of this Warranty, Chanson USA will consider commercial usage as ; letting the machine run for more than 20 minutes at a time or for more than 4 hours a day total.” Chanson: “They are more than willing to sell you their most expensive machine , not because it is the best, but because it is the one that has the highest profit margin.” (The SD501 is NOT the most expensive) Chanson: “Only real manufacturing plants will have proper licensing and certifications to produce food grade equipment.” (SD501 is Medical Grade) Chanson: “Much more important is the fact that the Chanson ionizers do not use dangerous chemicals (sodium hypochlorite) or suspect mineral formulas (calcium sulphite) to achieve the results!” (Chanson manufactures Calcium Sulphite)
60. Quote from Chanson Water USA Website: “*Most ionizer filters contain "calcium sulphite" which is considered a toxic substance and is banned for use in food grade products in many countries.”
61. My personal favorite… “ Concerned about the Enagic® SD501 $4,400 price tag?” “ The real reason behind their $4k price tag is their Multi-Level Marketing strategy...”
62. The Chanson Final Dig… The Chanson people spend a lot of time pointing out how the Enagic prices are inflated due to their “multi-level marketing strategy”. The owner of Chanson Water, USA, Ronnie Ruiz, lists Top Choice Remodeling & Repair, Inc as one of his other business ventures. On the website for this company, http://topchoice.us, the following appears: “We are also very proud distributors and installers of the industries best salt free whole house water filters and softeners. But by far our best water products are the incredible alkaline Chanson Water Ionizers available through our subsidiary HealingWaterMachines.com Water ionizes provide amazing health benefits .” A bit lower on the same web page the following appears: Ronnie and Nedalee also own www.HealingWaterMachines.com a TopChoice subsidiary. (This is when things start to get interesting!!!) When the http://www.healingwatermachines.com/ website was visited there was a link that said “Reviews”. When the “Water Ionizers” review link was clicked, it directed to a page with the heading “Ionizer Reviews, Ronnie’s Raves”
63. The Chanson Final Dig… This page included some of the “review results” that also appear on the Chanson website, but it also included detailed explanations on other ionizers, including Jupiter and Gold Fox ionizers. One of the ionizers listed is the Melody / Isis Alkaline Water Ionizer JP 104. Along with details of this ionizer was a link, that, when clicked, directed to a page that had a picture of the ionizer and said “We no longer carry this fine product”. Below this was a link that said “Buy from Manufacturer directly”. When this link was clicked, it directed to an Ion Ways replicated website, that indicated the information was “Brought to you by: healingwatermachines”. Ion Ways is the only TRUE network marketing company that specializes in selling ionizers, which are made by Jupiter, and, apparently, Ronnie, Chanson USA CEO, and his wife, Chanson USA CFO, are also active / current Ion Ways distributors.
64. The Chanson Final Dig… So, the owner of Chanson Water USA, the same person that slams Enagic for their “multi-level marketing strategy”, not only engages in the sales of water ionizers through an actual network / multi-level marketing company, Ion Ways, but he also sells ionizers that most would consider to be his own company’s competition. One more quick quote from the Chanson Water USA website… “ Mission Statement: To honor God in all of our activities;” If you ask me…Mission Failed!!
70. Mesh Technology In theory it would work…if the plates were an inch thick Actual application is to cut cost… Masterfully spin the benefit: “ Mesh Plate Electrodes” – “…Five of the most advanced mesh platinum-titanium electrodes in the world…the electrodes are covered in a “super fine” mesh with very distinct high points and valleys…” (we call them “holes”)
71. SMPS (Switched-Mode Power Supply) On the competition websites this is promoted as a MAJOR deal. They compare it to the power systems of HDTV’s Main Feature: stabilizes power source if the main line fluctuates, very uncommon in U.S. Market. This feature is sold as a benefit…but they have a secret!!
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73. Dual Filters Promoted VERY heavily. Reality: Single filter should be sufficient Dual filters take up more room…less room for the ionization chamber Most Dual Filters are the 1st filter taking stuff out and the 2rd filter putting high alkaline minerals into the water
74. Auto Flow Control Valve “… a flow control valve that allows you to fine tune the performance and gives you true functional control of the water pressure through your ionizer…” A GREAT SPIN!!! Reality: Flow Control is necessary for them to produce alkaline water…at all!! Restricts the physical flow of the water so that less water passes over the electrodes at one time, allowing it to actually be ionized
75. Automatic Shut Off Heat Sensor “… employs a thermal switch in the water cell to shut down the ionization process if the temperature in the cell gets too hot…” My FAVORITE Spin of all!! Reality: A machine with this feature has very poorly constructed electrodes and is prone to overheating. The cell could literally MELT without this feature
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79. Consider This Question… Would you “Test Drive” a Mercedes and then buy another vehicle based on that test drive??? Of Course Not!!! Yet prospects “Test Drive” our water and then buy another machine based on our test drive???
80. Why Don’t They Provide “Test Drives”??? Bottom line…the properties of their water are not strong enough to provide samples!!! Buyer Beware!!!! If they don’t offer a “Test Drive” there is probably a reason!!!
81. Seeing Is Believing: Let’s Take A Closer Look… Hoses & Flow Rate The large hoses are from the SD501, which allow maximum water flow. The smaller hoses are from other ionizers. Smaller hoses are used to restrict the physical amount of water that passes through a machine.
82. A Closer Look… Hose Construction The SD501 hose is made of the highest quality materials, including a braided internal liner, as shown above. The hoses from other ionizers are made out of the lowest quality and least expensive materials available.
83. Seeing Is Believing: Let’s Take A Closer Look… Plates Left: SD501 (Enagic Ionizer) Solid plate constructed in a well crafted housing, with built in electrode connections. Right: Athena (Jupiter Ionizer) Mesh plate, with attached electrode, the mesh plate sits between a “Membrane” in the electrolysis chamber.
86. A Closer Look… Jupiter Athena SunUS DXII SD501 Enagic’s® compact travel unit has a larger and better built “engine” than that of the best Jupiter ionizer.
92. Who Are Our Prospects Listening To? “ It's important to know about the companies and people you do business with. It's equally important to know about the companies and people who are providing information that you may find yourself relying on to make an informed purchasing decision. We wanted to let you know who we are here at Water Ionizer Authority - our purpose, why we took this project on and what we stand for as a company and as individuals.” Romi Sink, Owner Water Ionizer Authority
93. Who Are Our Prospects Listening To? Romi Sink , Professional Astrologer (45) Former President Astrology Association of St. Petersburg’s LinkedIn Profile (Info provided by the individual) Marketing Consultant - WCBI-TV 1995 — 1997 (2 years ) Account Executive - WKSJ-FM 1990 — 1991 (1 year ) Owner – Water Ionizer Authority (Nov 2008*) www.waterionizerauthority.com * According to the BBB
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96. Who Checks The Accuracy Of Info? Plate Size of the First 5 Ionizers According to Water Ionizer Authority… # of Plates Size Sq. In. WIA Surface Area Actual Surface Area 7 27 220 Sq. In. Approx 189 Sq. In. 7 27 220 Sq. In. Approx 189 Sq. In. 9 28 315 Sq. In. 252 Sq. In. 7 28 285 Sq. In. 196 Sq. In. 7 28 245 Sq. In. 196 Sq. In. This is simple mathematics, yet some of the sizes are off by almost 100 square inches! And some are identical sizes with different total surface area??? BTW…the “Slotted” plates are actually even less…the holes are not included!
97. Who Are Our Prospects Listening To? Romi Sink??? How exactly is she qualified to be called an Authority on Water Ionizers?
99. Who Are Our Prospects Listening To? “ I n 1996 I discovered the health benefits of drinking purified alkaline ionized water . Ever since then I have been providing high quality alkaline water ionizers to health professionals and other people interested in reversing acidic conditions and preserving their health and the well being of their loved ones. About 5 years ago I decided to create the best ionizers on the Planet and I began working with our technicians and engineers on new designs and technologies. After we were satisfied with the outstanding quality of these machines and the healthy water they produced we had our Doctors review them. At this point we presented them to Health Practitioners, Doctors and health conscious people around the World. Thank you for your faith and enthusiasm in our company and our products. ” Rick Cabados, Chief Executive Visionary (???) Earth Trade Water / Life Ionizer
101. So Many Businesses…Which Is The Priority? A search on www.pipl.com for the name “Rick Cabados” returned the following… Rick Cabados is listed as the current owner of: Owner, COSTLESSVITAMIN, Owner, COSTPLUSJUICERS, Owner, LIFE IONIZERS, Owner, A 1 WEB SITE, Owner, A QUALITY FIREWOOD, Owner, A QUALITY TREE SERVICE, Owner, AAA INTERNET COMPANY, Owner, DOWNLOAD PUBLISHING, Owner, DR BURKES BACK BALLS, Owner, DR BURKES HOLISTIC HEALTH CENTER, Owner, EARTHTRADE INTERNET COMPANY, Owner, GOOD WOOD FIREWOOD, Owner, EARTHTRADE WATER, Owner, MAGNETIC THERAPY & HEALTH SUPPLY A DIVISION OF DOCTORS HEALT, Owner, AQUARIUS PRODUCTS & PROMOTIONS, Owner, CELESTIAL SANCTUM, Owner, DR BURKES HEALTH CENTER, Owner, DR BURKES HEALTH PRODUCTS, Owner, INTERNET WEB WIZARDS, Owner, LOTUS CENTER, Owner, LOTUS PROJECT, Owner, DOCTORS HEALTH SUPPLY, Owner, HEALTHSTORES COM, Owner, THE LOTUS PROJECT, Owner, AQUARIAN ADVERTISING AGENCY, Owner, AQUARIAN PRODUCTS, Owner, AQUARIAN TRAVEL, Owner, CELESTIAL SANCTUM
102. How Many Companies Fit In One Suite? A Google search was conducted on the address listed for LIFE Ionizers… Companies operating from: 6352 Corte Del Abeto, Suite H Carlsbad, CA 92011 … LIFE Ionizers Life’s Pure Essentials®, Inc. Doctors Health Supply Thorne Research Products by Dr. Kopko, D.C. Allergies Plus Cost Less Vitamin Tnt-Inc. Cost Plus Appliances LIFE Eco Bottles™ Cellphone Defense Metasupplements.com 1-800-USA-TNT1, LP DH Supplements Healthstores, Inc.
103. One Thing For Certain…He Is An Inventor! Rick Cabados Inventor “ Spill Proof Bong”
105. Who Are Our Prospects Listening To? Rick Cabados What business is he actually in??? One thing is for sure, his “inventions” include drug paraphernalia!
106. The “Real” Enagic (The things most people never see or hear about!!!)
153. Our Marketing Method vs. The Competition We can’t SELL the SD501…it’s too expensive!! So we SHARE benefits and PROVE value and worth!! They can’t SHARE benefits…water properties too unstable!! So they SELL price and CLAIM to be just like Enagic!!
154. Our Marketing Method vs. The Competition What’s the REAL reason the competition HAS NOT copied our marketing methodology? They don’t have the water to support it!!
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156. Now get out there and Knock Out The Competition!!