Every idea or product needs to have a why, how and what. The same is true of TOPdesk. In this talk by Sumit De, he will: Recap the vision (why) as presented earlier by Wolter Smit; Explain how that vision has grown over the years and led to changes TOPdesk has made as an organisation; And finally: what vision and organisation have materialised into, through TOPdesk as a product.