Even if you are not aware of what's out there, it can still hurt you. If you are community association management company, or involved in the Condo or HOA management industry, this presentation shows you how you can leverage social media to help win new client communities and establish a better relationship with condo and HOA board members and homeowners.

1. WEBINAR
Are You Winning
(or Losing!) Business
with Social Media?
Learn how to keep up with the social
media space and leverage it to help
grow your Community Association
Management Company.

2. Today’s Agenda
Social Media
 What does it mean to you?
 Purpose of each platform.
 How you can leverage each one
to win more business.
Review Sites
What are people saying about
your business?
 How you can change the
conversation to prevent from
losing business.

3. What should you expect from
Social Media?
Social Media helps you to make a connection – with
prospective clients, existing clients, homeowners,
vendors, your peers – anyone who is looking for what
you have to offer. Once the connection is made, it’s up to
you to nurture it.

4. Social Media is not…
Social Media is not a gimme. You are putting real
information out in the world for real people to find. If what
you put out is poorly written, boring, too advertorial or too
self-aggrandizing, people will go somewhere else.

5. Social Media
 There’s a lot (LOT) out there!
 Choose the networks that
meet your needs as a
business.
 Use a Social Media
management/scheduling
tool (like Hoot Suite)
 Social Media doesn’t have
to be a full time job.
 This is the new “Word of
Mouth”
 Your board members and
homeowners are already
there!
Filter Out the Noise!

6. Social Networks
Which social media networks can help you in association management?
Facebook
 The ‘personal’ social network.
Build a community among
your clients and homeowners.
Linkedin
 The ‘business’ social network.
Be where your prospects go
when they are in a business
frame of mind. Network with
peers and industry insiders.
Twitter
 The ‘quick’ social network.
Provide fast news,
information and updates for
the busy prospect or client.
Google+
 The ‘search’ social network.
Increase search engine results
by linking content.
Pinterest
 The ‘visual’ social network. Link
to images and articles that are
relevant to your audience.
Yelp
 The ‘local reviews’ network.
Connect with local people
looking for the services you offer.
Respond to reviews (positive
AND negative) to create a
positive impression.

8. Why Should You Care?
 1.06b active monthly users
 42% of US Population
How Can You Leverage It?
 Create a company page (free)
 Link company page to website
 Keep a friendly, personable
tone – it’s a conversation with
your clients.
 Personalize your company
through images and
community building updates.
 Encourage homeowners and
clients to ‘like’ your page.
 Utilize analytics data to
maximize your reach.
Facebook
The goal is to build a positive
impression for current clients
and drive interest in further
services.

9. Why Should You Care?
 200m active users
 4 out of 5 drive business
decisions(!)
How Can You Leverage It?
 Create a personal profile
 Connect to business
associates –
(NETWORKING!)
 Complete your profile
 Create a company page
 Add product pages to
showcase services
(customize to audiences)
 Collect referrals and
recommendations
Linkedin
The goal is to network
professionally and drive
further interest in your
services.

10.  Post regular updates to your
company page (always link
back to your website or a call
to action).
 Add Product Pages for each
service you offer
 Customers can post
reviews on any product
page
 Product pages can be
customized with photos,
offers, etc.
 Create targeted product
page sections based on
LinkedIn’s demographics,
such as number of
employees, location, and job
title.
How to Maximize Your
Linkedin Company Page
TIP: You must have an email at the
same website address to create a
company page.

11. Why Should You Care?
 277% more effective than other
social networks for B2B
How Can You Leverage It?
 Join groups based on industry
topics (where your potential
customers will be)
 Become a top influencer
 Adopt a ‘signature’ that you
include in all posts (with a
link to your website)
 Answer questions, comment
on issues with relevant
feedback.
 Create topics with questions,
surveys and articles that are
pertinent to community
associations
Linkedin Groups
The goal is to establish
yourself as a thought leader
and bring interested parties to
your site.

12. Why Should You Care?
 64% of users are more likely to
buy the brands they follow
 40% growth in 2012 made this
the fastest growing network
How Can You Leverage It?
 Create a company profile, OR a
personal profile at your
company (@name_company)
 Insert the Twitter feed widget on
your website.
 Tweets should be 70/30 (70%
not self-promotion) Examples:
 Share interesting content
 Respond to your audience
 Retweet relevant content
 Promote Industry events (that
you will be attending!)
Twitter
The goal is to provide sound
bytes for users to keep up with
news and changes at your
company.
TIP: If you do setup Twitter, be
sure to MONITOR it! 56% of
customer tweets to companies are
being ignored.

13. Why Should You Care?
 100m active users
 Improves your authority to
Google search.
How Can You Leverage It?
 Create a personal profile
 Post all content you produce
(blogs/articles/whitepapers)
to boost authority (your pic
will show in Google search
results)
 Create a company page
 Post regular links when your
online content is updated.
Google+
The goal is to establish
yourself (personally) as a
subject matter authority, thus
getting your company more
easily found in Google search.

14. Why Should You Care?
 3rd largest social network (30-
fold increase in 6 months)
 87% women with some college
education
How Can You Leverage It?
 Create a business page
 Share links to content you
create, interesting pages,
photos of your company…
Pinterest
TIP: Pinterest is a fabulous resource
for connecting with homeowners. For
great examples of Pinterest use for
association management, check out
Associa’s Pinterest page.
The goal is to develop a
moderated link library to draw
in and engage your intended
audience.

15.  If the people you need to
connect with already have a
community, participate with
them where they are.
 Be a brand ambassador for
your company.
 Be consistent.
 Ask questions and solicit
feedback.
 Always respond to all
comments and mentions, even
negative ones.
 Avoid one-way conversations -
speak WITH your audience, not
TO them!
 Give back, reciprocate, and
recognize notable contributions
from your audience.
Social Media is a
Conversation
Follow these tips to insure
social media success…

16. Avoid Losing Business from Social
Media Reviews
Sites like Yelp, Google Local, and Angie’s List track
reviews of local businesses. If you are not involved in the
conversation, you may be losing business!

17. Reviews Matter
What are people
saying about your
company online?

18. What you need to Know
 86 m visits monthly
 36m reviews online
What you need to do
 Claim your business account
 Can post offers, photos and
send messages to customers.
 Ability to refute reviews
 Ability to offer rewards for
users who ‘check in’ at your
location.
Yelp!

19. What you need to Know
 Completely independent
ratings site Reviews tied to
user logins = transparency
 1.5 million registered
reviewers
What you need to do
 Register your business
 Respond to customers
 Ability to refute reviews (but
cannot change or post review
grades)
Angie’s List

20. What you need to Know
 Reviews tied to Google
Search and Google Maps
What you need to do
 Claim your business listing
 Completely fill your profile to
assist in searches
 Load up to 10 pictures and 5
videos
 Respond to reviews
 Check analytics on you page
to learn how people are
finding you.
Google Local / Places

21. Managing Review Sites
 Take ownership
 Claim your profile and make sure it’s accurate
 Respond to positive and negative reviews
 Look at negative reviews as a forced opportunity to improve your
customer relations.
 Even if your response does not resolve the issue with the original
reviewer, the review will be visible for months/years to come. Your
response will show other web visitors that you are committed ot
customer service.
 Encourage clients and partners to share positive feedback online
 Pay attention
 Reviews often have some truth – do not be afraid to take some
internal corrective action

22. The Bottom Line
Social Media is here to stay. Even if you choose not to
play the game, it is being done for you, by your
customers. It’s time for you to engage. Show your
customers that you are fair, honest and appreciative of
them, and they will do the same for your company.

23. Follow TOPS on these
Social Media Sites:
 Facebook
facebook.com/TOPSSoftware
 Twitter
twitter.com/TOPSSoft
 Linkedin
linkedin.com/company/425819
 Google+
topssoft.com/googleplus
 Pinterest
http://pinterest.com/topssoft/
 Or visit us online!
www.topssoft.com
http://camblog.topssoft.com