design 1

1. The transformations
associated with digital
economies
MA Global Media Management
Design 1

2. Overview
• Introduction of the topic
• Examples with analysis
Key words: technological and social transformations, digital economies
age, content, users, creative industries.

3. Introduction of the topic
Digital economies
• Background environment
Web 2.0
• Explanations
innovations and improvements in the digital era bring more and more
ways for corporations to become digital (National Statistics, cited in
House of Commons, 2016)
• Several aspects
digital technology, influential innovation to existing market, intellectual
resources, labor and copyright (House of Commons, 2016)

4. Introduction of the topic
Digital economies
• In government area
Digital Economy Act 2010 (Department for Culture, Media and Sport,
2015)
The Parliament (2016): Digital economy bill
• Opportunities provided
new sources, new sites; skilled labor; digital technology; intellectual
resources

5. Introduction of the topic
Digital economies
• Significant changes
creative industries
user generated content behaviors
creative audiences
accessibility of digital media
(Van Dijck, 2009); (Meikle and Young, 2014)

6. Examples with analysis
Airbnb
credible community marketplace for unique accommodations around
the world;
• Technological transformations
convenient access of network; online booking and contacting;
everyone could become an Airbnb host via platform
(Airbnb, n.d.)
(Meikle and Young, 2012)

7. Examples with analysis
Airbnb
• Social transformations
changes in lifestyle;
pursuit for new and unique experiences;
as a host to join in industry to earn money
(Airbnb, n.d.)
(Van Dijck, 2009)

8. Examples with analysis
Uber
location based car-hailing service
• Technological transformations
mobile devices’ GPS system connects 2 parties;
call a car any time anywhere;
completely cashless with online payment;
everyone could become a Uber driver via app
(UberEstimate, 2016)

9. Examples with analysis
Lookfantastic.com
online British beauty shopping website
• Technological transformations
online digital marketing promotions;
Regular newsletters from Lookfantastic
(Lookfantastic, n.d.)

10. Examples with analysis
QQ Music
Chinese popular music streaming service
• Social transformations
function of intermediaries;
awareness of copyright protection in society;
government strengthen control of copyright;
platform cease spreading music which are not
authorized
(Shu, 2015)
(Klein et al, 2015)

11. Conclusion
In such emerging digital economy era, technological and social
transformations always interact and mix together, also support mutual
development.
It is crucial that producers should appropriately apply those social and
technological changes to the improvement of creative industries, but
also pay attention to the challenging issues.

12. Reference list:
• Parliament (2016) Digital economy bill 2016-17. Available at: http://services.parliament.uk/bills/2016-
17/digitaleconomy.html (Accessed: 10 January 2017).
• House of Commons (2016) The Digital Economy: Second Report of Session 2016–17 (2016) Available at:
http://www.publications.parliament.uk/pa/cm201617/cmselect/cmbis/87/87.pdf (Accessed: 10 January 2017).
• Meikle, G. and Young, S. (2012) ‘Creative Audiences’ chapter from Media Convergence. Basingstoke: Palgrave Macmillan,
pp.103-126.
• Van Dijck, J. (2009) ‘Users like you? Theorizing agency in user generated content’, Media, Culture & Society 31(1): 41-58.
• Airbnb (n.d.) About us. Available at: https://www.airbnb.co.uk/about/about-us (Accessed: 10 January 2017).
• UberEstimate (2016) What is Uber exactly? Available at: http://uberestimate.com/about-uber/ (Accessed: 10 January
2017).
• Department for Culture, Media and Sport (2015) 2010 to 2015 government policy: Media and creative industries. Available
at: https://www.gov.uk/government/publications/2010-to-2015-government-policy-media-and-creative-industries/2010-
to-2015-government-policy-media-and-creative-industries (Accessed: 10 January 2017).
• Lookfantastic (no date), About Lookfantastic.com, Available at: http://www.lookfantastic.com/info/about-us.list (Accessed:
10 January 2017).
• Klein, B., Moss, G., Edwards, L. (2015) ‘Technologies and corporations in the middle: how internet intermediaries are
drawn into the debate’ chapter from Understanding Copyright. SAGE, pp.45-62.
• Shu, P. (2015) Time to pay arrives for china’s online music. Available at: https://beijingtoday.com.cn/2015/12/time-to-pay-
arrives-for-chinas-online-music/ (Accessed: 11 January 2017).