Instant messaging usage jumps globally.

1. © TNS 2015
GLOBAL
Malaysia
APAC
New Zealand
Australia
Philippines
China
Singapore
Hong Kong
South Korea
India
Taiwan
Indonesia
Thailand
Japan
Vietnam
55 | 48
77 | 75
61 | 43
46 | 56
40 | 50
35 | 28
69 | 41
76 | 64
73 | 67
61 | 47
38 | 37
69 | 69
48 | 54
74 | 78
16 | 24
49 | 67
The new social frontier:
Instant messaging usage
jumps globally
Connected Life
Over three out of five internet
users (61%) in APAC are now
using instant messaging every day.
Top social networks %
daily use by all internet users
(20)
(7)
(4)(16)
Top instant messaging platforms %
daily use by all internet users
Daily IM use %
Facebook
Daily social network use %
Moments (WeChat)
45% of internet users in APAC
use social media daily.
Facebook and WeChat are the
favourite social networks in Asia.
Instant messaging is more diverse,
with more players vying for leadership.
GLOBAL China
Malaysia Singapore
APAC Hong Kong Indonesia
New Zealand South Korea Thailand
Australia India Japan
Philippines Taiwan Vietnam
30 49
73 64
33 72 53
59 33 78
53 51 15
45 75 66
GLOBAL
Hong Kong
Malaysia
South Korea
APAC
India
New Zealand
Taiwan
Australia
Indonesia
Philippines
Thailand
China
Japan
Singapore
Vietnam
9
81
81
73
48
56
23
76
23
64
37
79
69
16
79
48
Apps like WeChat,
Line and WhatsApp are
sweeping up new users
every day.
Marketers need to be constantly alert to where
their consumer is spending time and ensure that
they engage meaningfully and appropriately with
them on the most used platforms.
The multitude of platforms
means brands need to work
harder than ever to deliver truly
integrated marketing.
About Connected Life
Connected Life is a leading global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries,
exploring how technology is transforming the lives of consumers across the world. It offers essential insight into the impact of
the growing digital ecosystem on the media landscape. To learn more contact enquiries@tnsglobal.com.
What does
this mean?
Social networks are community sites
where users can post content to a
wide audience
SN
Instant messaging platforms allow
users to talk directly to other known
users, in a closed, private space
IM