an online overview to selling your chicago listing with broker Tom McCarey

the right choice

Welcome to Chicago!

Whether you already live
here or are arriving from
near or far, make sure to
make the right choice
when buying or selling
your home in Chicago.

And that choice is Tom
McCarey.

Licensed to Sell Real Estate in IL . @properties . 773.848.9241 . www.TheRealEstateLoungeChicago.com

the best choice
Maybe you think ﬁnding your new
home or meeting the buyer for the
home you are selling is fate.

There’s a chance that it is.

But as you wait for your fate to
manifest, wouldn’t you prefer a
smart and dedicated real estate
advocate controlling what should
not be left to chance?

That’s just what Tom does.


the true choice
With expertise grounded in
experience and an intuitive
knowledge of the Chicago real
estate market, Tom separates
himself from other brokers.
Witness this differentiation in
annual top echelon awards
Tom has received since 2002
from the Chicago Association
of Realtors.

More important, though, are
his relationships with his
many clients which are rooted
in deep, substantial and
lasting trust.

the smart choice
For 10 years Tom has met his clients in one of
three ways: open houses, referrals and online
And no matter how they have met the one
trait unifying all of Tom’s clients is they trust
him with their biggest economic decisions.
Why this faith in Tom? Because he’s smart
and he will give you blunt advice based on
unparalleled market knowledge. There’s
simply no one better at helping you deal with
the contours of today’s real estate market.
And when it is time to negotiate, you will get
the soundest and most advantageous deals
possible.
Bottom line, when it is time to buy or sell in
Chicago or the North Shore, it’s time for Tom.

ﬁrst step, photographs
Pictures comprise a most
important part of what we do
and how we do it.

Why? Eight in ten consumers
commence and continue their
home searches online. It
stands to reason that we be
online with pictures that tell a
compelling story of your
home. We work exclusively
with VHT for professional
photographs.

And that is exactly what we
do.

pictures/syndication
With photos in hand we
commence aggressive
marketing. We use
traditional print marketing
and make great and
effective use of online
marketing to aim high (and
score) on google.

For instance, the search
term “chicago east village
home for sale” scores
multiple google page one
placements!


syndication?
For starters there’s our
preferred status at
realtor.com and
tribune.com, the two sites
most visited by online
lookers in Chicago. Among
other sites are postlets and
craigslist.

These components add up
to the visibility of your
home to the online
consumer.


what’s more...
Your home appears online
at every participating
brokerage’s website.

Of course this includes
atproperties.com and
every place else you can
imagine that serves the
Chicago real estate
market (like zillow and
trulia, redﬁn, movoto and
estately).


and then your website
As important as
syndicating the listing is
presenting it in its own
website.

Speciﬁc to the property,
with attractive
photographs, compelling
and descriptive text and
fully search optimized, the
website is cross-referenced
in all online and print
marketing.


geo-tagged pix
Another important use of
photographs are geo-tagging
online Picasa and Flickr
albums.

Search engine optimized,
the photos are searchable
and visible online.

And by placing a picasa rss
feed at the blog we boost the
overall google placement of
the real estate lounge
chicago.


ﬁnding/using
new technology
We constantly seek out new
methods to better serve our
clients. One such technology
that enhances our online
muscle is creating
presentations and sharing
them via SlideShare and
Scribd. They not only look
great, but they gain
enormous traction with
search engines.


the real estate lounge
Named by zillow one of
Chicago’s top real estate
blogs, our organically
grown blog allows us to
pack a single source
punch in our marketing in
one setting.

We feature listings in
posts with photos and text
that emphasize search
engine optimized terms.

And so we achieve the goal
of compelling visibility.


a reliable choice
The Real Estate
Lounge Chicago is
part of @properties,
Chicago’s number one
real estate brokerage.

This means your
listing has more
muscle behind it than
any where else in the
city.

Period.


your choice
When you are ready to make your move
in Chicago or the North Shore, make
Tom McCarey your choice.

Award-winning residential broker since
2002, Tom will provide you not only with
your most satisfying real estate
transaction.

Ready?

Call 773.848.9241.

Or email tom.mccarey@atproperties.com.


an online overview to selling your chicago listing with broker Tom McCarey

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an online overview to selling your chicago listing with broker Tom McCarey