1. Collaboration
Main Entry: col·lab·o·rate
Pronunciation: kə-ˈlabə-ˈ
- rāt
Function: intransitive verb
Inflected Form(s): col·lab·o·rat·ed; col·lab·o·rat·ing
Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor
— more at labor
Date: 1871
1 : to work jointly with others or together especially in an intellectual endeavor
2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force
3 : to cooperate with an agency or instrumentality with which one is not immediately connected
(www.m-w.com)

2. Who Am I?
• Kelly Brown • @madeiraschool
• eCommunications • @madeiraalumnae
Manager, The Madeira • @twobraids
School • Kelly Larson Brown

3. The Madeira School
Communications Office
• Two person office responsible for
disseminating information to many
constituencies
• Provide interesting in a variety of formats
• Creative team
• marketers

4. Goal of the Communications office
• We are marketers-the School is our product

5. What is Madeira Doing?
• “Eyewitness” reporting
– Student and faculty reports and review on events
in and out of the classroom
– Speakers, curriculum, field trips, projects
– Photo stories
– Share stories on Madeira website, Twitter and
YouTube

6. Buy In
• Start with Faculty that is already providing
information to be included online
• Encourage other faculty member to submit
their interesting classroom activities
• Be an active participant in school lectures,
demonstrations, activities, meetings to gleam
information about what may be newsworthy

7. How do you engage users with
content?
• Share important events with your constituents
– Students earning awards
– Visiting speakers, artists, guest
– Use web calendar as a tool and share the story on
your homepage
– Add photos of the event
– Share links for additional information
– Use third party applications such as Twitter,
Facebook, YouTube, Vimeo

8. But…
Benefits Challenges
• Potential to reach an • Unresponsive colleagues
‘untapped’ audience • More important things to
• Provide wider audience for be doing
your school • “Too much in too many
• Reaching people in their places”
comfort zones/networking
circles

9. @madeiraschool on Twitter

10. What’s next
• YouTube with new headmistress
• Blogging
• ???